Public Relations Manager Job Description template and pdf with duties [2024]

Job summary 1

Are you a PR pro who thrives in creating great content, using your excellent verbal, nonverbal, and written communication skills to share compelling stories? Do you enjoy driving owned and earned media strategy to help expand corporate reputation? If so, consider joining the team as our Public Relations Manager. The Public Relations Manager will develop content for a variety of channels, translating complex IT concepts into well-written narratives, with an emphasis on securing earned media placements. The Public Relations Manager will also have exceptional communication skills, particularly in writing and outreach, with the ability to earn trust with multiple stakeholders, including company executives, media, and industry experts.

Duties & Responsibilities 1

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Work with leaders and subject matter experts to develop and place content for external awareness. This includes crafting and pitching press releases, talking points, speeches, white papers and other content.
Build effective relationships with key members of federal, local and technology press, bloggers and influencers, thinking creatively to increase media interest and elevate company's public visibility and reputation.
Manage system for tracking, measuring, and reporting on news coverage and the effectiveness of these company efforts and continuously update methods, processes and tools.
Develop and deliver thought-leadership content such as executive byliners and op-eds; identify appropriate outlets for these and work with editors to secure placement.
- Stay abreast of federal IT trends and developments.
- Work with company's social media and internal communications professionals to ensure message consistency, share best practices and repurpose content across traditional and social media channels.
- Ensure that all content and deliverables adhere to corporate branding and quality standards for every communication and event.

Requirements & Skills 1

Proven success as a media relations professional for a public relations agency, corporation, marketing/communications company, industry or membership association, or educational or think-tank institution.
Ability to understand highly technical concepts and translate into laymen's terms.
Excellent writing, editing, and oral communication skills.
Experience delivering content and tactics in support of business development goals.
Ability to work both independently and in collaboration with other team members, executives and other stakeholders.
- Ability to manage through influence.
- Ability to operate in a matrixed organization.
- Minimum of a Bachelor's degree and 7+ years of experience.

Job summary 2

The primary purpose of a Public Relations Manager role is to serve as the trusted strategic counsel to executives (SVP and higher) and their teams, identifying communications needs and developing integrated communications plans and enterprise messaging. This includes responsibility for the delivery of comprehensive internal communications that are tied to the needs of the business and enterprise-wide strategic goals.

Duties & Responsibilities 2

Creates integrated communication plans that are aligned with enterprise strategy, upcoming business deliverables and initiatives, and ensures that communications are developed, approved, and sent on time and on budget.
Provides thought leadership in corporate communications strategy and develops comprehensive communications plans, including both internal and external elements.
Recommends corporate communication strategies to executives and ensures messaging from VPs and above is delivered from and to all appropriate levels.
Directs the development and delivery of formal communications to the entire corporation through all multimedia platforms.
Advocates for all employees during the development and roll-out of employee-facing communications.
Manages cross-functional relationships across the business to ensure seamless collaboration with others including: Sales and Ops Communications, Public Relations, Investor Relations, BTV, LOE, Compensation, HR, and IT.
- Approves communications and supervises the project management of special communication projects and initiatives.
- Is entrusted with confidential and sensitive company information.
- Responsibilities may include managing an individual contributor or small team.

Requirements & Skills 2

Bachelor's degree in English, Journalism, Television / Media, or Communications
5+ years Corporate Communications, Journalism, or Public Relations experience
Master's Degree in Business, Journalism, or Communications
- 2+ years operations experience
- 5+ years people management or supervisory experience
- 10+ years Corporate Communications, Television, or Public Relations experience

Job summary 3

The Public Relations Manager develops and executes a comprehensive PR strategy. The Public Relations Manager leads all corporate and marketing communication, partnering closely with the internal marketing teams and external agency to craft the proactive outreach strategy, messaging and execution.

Duties & Responsibilities 3

Serve as a communications expert with strong relationships across local and national media, preferably in the beauty, retail and/or fashion industries.
Proven ability to place strategic stories and drive campaigns across new mediums.
Lead PR agency to develop messaging, events and experiences.
Collaborate with internal groups, including Social Media, Brand, Marketing Strategy, Events & Education and Merchandising to drive stories, increase awareness and overall sales.
- Help prepare local leaders and subject matter experts for interviews and speaking engagements, including media training as needed.
- Align with corporate strategies and initiatives; help develop external campaigns that promote and position the company for the future.
- Help manage crisis/issues management as needed.

Requirements & Skills 3

Bachelor's degree in marketing, public relations or a related field required
5+ years of experience in corporate communications, public relations or agency experience
Excellent oral and written communication skills
Strong media relations experience and executive presence, comfortable interfacing with all levels
Highly creative, proven success at creating and sharing information with consumers and customers in a simple yet engaging way
Strong knowledge of Microsoft Office Suite
- Strong project management and planning skills
- Large-scale event planning experience is a plus
- Knowledge of current trends in the field

Job summary 4

The Public Relations Manager develops and executes proactive public relations and thought leadership strategies to position company senior leaders and strategic business initiatives with priority stakeholders. This individual serves as a trusted communications advisor to senior leaders and supports communications strategy and execution for top tier media, national conferences, and investor relations communications. In addition, this position provides issues management support and strategic communications counsel for complex business issues.

Duties & Responsibilities 4

Identify, propose, secure and support senior leaders with top tier media interviews and speaking engagements on business strategy and key differentiators. Support in the development of impactful presentations (both visuals & delivery) for both internal and external audiences.
Oversee internal resources and PR agency teams in regular cadence of media outreach to high-value national media outlets and targeted regional outlets to drive top tier earned media placements.
Independently provide spokesperson training and communications coaching for leaders to hone their messages, improve their communications and media skills, and ensure they effectively represent the company.
- Serve as the primary liaison between PR and Investor Relations teams and lead media relations with high attention to ensuring differentiated, accurate and fair reporting.
- Lead strategy and execution of new business partnership announcements, including the development of communications plans, messaging and press materials.
- Build relationships with key national media and serve as a company spokesperson.

Requirements & Skills 4

Job summary 5

We are looking for an accomplished Public Relations Manager to support our business initiatives. The Public Relations Manager will have broad responsibility for developing and writing a wide range of communications in support of the company public relations strategy, including press releases, articles, speeches, blogs and other related documents. Develops and maintains lines of communication with media contacts and other external audience groups.

Duties & Responsibilities 5

External media and/or analyst relations – proactive and reactive, pitching and thought leadership, traditional media, analyst, and blogger outreach (shared with social media); some work with influencers.
External communications content development (press releases, messaging, interview/event talking points, FAQs, etc.).
- Management of budget and resources for PR activities, campaigns, and programs.
- Coordination with and independent management of external resources, such as PR agency, and/or freelancers.
- Executive/Spokesperson coaching, message development, staffing of appointments virtually and in person.

Requirements & Skills 5

Bachelor’s degree in Communications or Marketing preferred, or equivalent experience required
5+ years of relevant communications and business experience
PR experience in a communications agency or in-house PR team
Solid media relationships, with the placements to prove it
- Track record of flawlessly executing PR campaigns across channels (broadcast, print, social, blog)
- Written and oral communication skills, proficient in AP style
- Demonstrated ability to manage multiple projects

Job summary 6

We are seeking a highly intelligent, self-motivated, and creative public relations professional to join our PR team. As a Public Relations Manager, you will work with the PR team and key business leaders to imagine, develop and execute communications programs. You must have high-judgment, excellent communication skills, exemplary writing ability, exceptional initiative, strong project management ability and a talent for effectively managing projects. You will also have experience of working to high standards under tight deadlines, and be flexible in managing ambiguity as priorities change.

Duties & Responsibilities 6

Create and implement strategic communications programs to engage and build trust in company and the company’s products and services with customers.
Provide strategic communications counsel to executives on a wide variety of issues, challenges, and opportunities.
Identify, plan for, and handle a wide variety of reputational issues—both internal and external.
Create and maintain toolkits, processes and templates to help the team better manage reputational issues.
Collaborate with team members to develop a variety of written deliverables, including media statements, FAQs.
Provide critical eye and edits to cross-functional teams’ written communications.
- Develop, build and maintain strong relationships with relevant media.
- Close collaboration with PR colleagues globally.
- Help manage external PR firms as necessary.

Requirements & Skills 6

Bachelor’s Degree in a related field, or equivalent work experience.
- 7+ years of professional PR experience either in-house or at an agency.
- Experience in crisis communications and reputation management.
- Experience counseling senior executives, C-suite or Board Members.

Job summary 7

We are seeking Public Relations Manager with extensive experience managing this function within a fast-growing company. We're looking for a thoughtful storyteller to join our communications team. In this role, you will help drive a results-driven public relations program. You will work closely with the executive team, internal stakeholders, reporters, and industry experts to drive awareness of the company.

Duties & Responsibilities 7

Partner with entire marketing team to create a full-funnel integrated PR strategy in support of business goals
Regularly create innovative content
Partner with customer marketing and customer success team to identify media opportunities within our customer base
Pursue media coverage (local, industry, and national), interviews, and partner with internal team members to write contributed articles
Partner with external PR consultant for media pitching opportunities and to build PR strategy
- Build and manage PR calendar as part of broader communications calendar
- Monitor news as it relates to our industry
- Track, measure, and report on impact of PR efforts

Requirements & Skills 7

5+ years PR experience
Can develop and execute on communication strategies for a diverse set of programs
Ability to multi-task in a fast-paced environment with tight deadlines
Ability to leverage existing strong media relationships with both tech, trade, and business press
- Target-oriented and resourceful, with a positive, flexible mindset
- Can showcase proven results from a variety of past PR campaigns across national, local and industry publications
- Roll-up-your sleeves mentality with a willingness to work cross-functionally within the team as needed

Job summary 8

We are seeking a driven and motivated Public Relations Manager who will be responsible for the development, management, and execution of the Company’s earned media activity.

Duties & Responsibilities 8

Effectively work with all internal and external stakeholders to draft and distribute press releases
Manage the media section of thewebsite
Review the performance of company earned media coverage, and recommend improvements based on monitoring data and audience sentiment on an ongoing basis

Requirements & Skills 8

Job summary 9

The Public Relations Manager is a key part of a dynamic, talented and results-driven team that supports the company across multiple levels. Collaborating with the best of the best, you will feel challenged and inspired to do breakthrough work. In this role, you will implement proactive and reactive public relations efforts under the direction of Communications leadership and aligned to business strategy. You’ll be responsible for promoting company initiatives, including media relations with local, business, consumer, trade and student-focused news outlets, as well as analysts.

Duties & Responsibilities 9

Work with Marketing leadership to develop and implement communications plans, including media strategies for raising awareness of company with national, business, trade and regional media
Liaise and collaborate with senior leadership and other colleagues to support company initiatives, including conferences, product launches and customer partnerships; work closely with Brand, Internal Communications, Social Media, Finance and Legal/Public Affairs
Manage communications activities of consultants (e.g., PR agency)
Develop and maintain relationships with key national, business, trade and regional media
- Develop and maintain relevant information about the company for use with multiple target audiences, including fact sheets and messaging documents
- Draft press releases, media pitches, rapid responses (e.g., letters to the editor, corrections), infographic copy, award submissions, leadership bios and other written materials
- Conduct research to seek proactive opportunities for thought leadership, including speaking opportunities, to raise visibility of company leadership and initiatives

Requirements & Skills 9

Minimum 8 years of experience either as a journalist or practicing public relations/media relations
Bachelor’s degree required, preferably in communications, public relations, English, journalism or related field
Proven media relations skills, with examples required of articles placed/issues managed
Excellent writing and editing skills – successful completion of a writing test is required
Knowledge of and experience with online media outlets and social media channels
- Proven track record of working with senior leaders, with ability to convey feedback regarding communications needs and expectations
- Ability to multitask multiple projects and prioritize workload
- Self-starter with the ability to take initiative, handling projects from start to finish with limited guidance

Job summary 10

We are seeking a Public Relations Manager to work with the Public Relations team. The Public Relations Manager will be responsible for the Office’s public relations and experiential earned media efforts.

Duties & Responsibilities 10

Craft quarterly media inspiration guides to be distributed to editors, writers and bloggers.
Responsible for content management.
- Actively integrate earned media coverage into content found and shared across WVtourism.com, email marketing and organic social media posts.
- Assist with earned media events and activations, including but not limited to trips, PR pitching conferences, seasonal activations, etc.
- Serve as lead project manager.

Requirements & Skills 10

At least two years of direct work experience in public relations, advertising, communications or a related field.
Ability to multi-task, organize and prioritize numerous projects and complete them under time constraints.
Proficient in in Microsoft Word, Excel and PowerPoint.
Strong written and verbal communications skills.
Ability to work collaboratively with different teams and independently.
- Organized, detail oriented and excellent time management skills.
- Flexible with changing priorities.
- Ability to travel on occasion to local training or seminars.

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