Marketing Specialist Job Description

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Marketing Specialist Job Description

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Marketing and Communications

Job summary 1

Our company seeks a professional and motivated Marketing Specialist to join our team! The Marketing Specialist will work on marketing research, including but not limited to, collect, analyze and summarizing market research data to present to management, sales support, and new product launches. Other tasks include creating marketing plans, materials, presentations, and reports; supporting new business development; and planning and executing marketing events to improve the company’s profitability. The successful candidate will play an integral role in building and engaging the company’s customer base and creating effective strategies that will promote the long-term growth of our company.

Duties & Responsibilities 1

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Supports data collection and analysis for strategic market segments, related to current and potential customers, end-users, hardware manufacturers, and competitors. May present research results and recommendations to the proper management team to help their decision-making.
Assists in executing marketing plans for current and new thermal products in American Markets.
Frequent interactions with the management team on Marketing projects. Completes assignments according to project plans.
Daily interaction with the Sales team, Research and Development, Production Control, and other related departments to discuss product improvements, new product launches, customer or end-user presentations, and other tasks required.
Communicates with upper management team. Legal, and IT team to discuss and get approval on external communications including but not limited to press releases, e-mail blasts, social media posting, and website updates.
Drafts marketing materials and communications such as email campaigns, social media postings, press releases, specification sheets, catalogs, brochures, product presentations, announcements, advertisements, and forms with guidance from the higher-level staff.
- Assists in the development of marketing programs to promote products. Creates content using a variety of technology platforms and tools.
- Maintains and updates website content to ensure that the information is accurate and up-to-date, well organized, and easily accessed by existing and potential customers.
- Coordinates and executes marketing events such as trade show events and customer surveys. Contacts vendors to prepare for marketing events. Prepares promotional materials to showcase products. Arranges schedules for attendees and extend customer invitations. Conducts post-event follow-up and evaluation. Provides generated leads to Sales team.

Requirements & Skills 1

Job summary 2

We are looking for a Marketing Specialist who will be responsible for creating and designing, as well as delivering various marketing programs towards supporting the growth and expansion of our company's products and services!

Duties & Responsibilities 2

Work in association with other members of the marketing team towards developing and improving our marketing strategy
Develop and accomplish strategies and tactics to increase our brand's awareness both online and retail ipromptly
Deploy successful marketing campaigns and own their implementation from ideation to execution
Social media communication
- Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
- Produce valuable and engaging content (copy to pictures and videos) for our websites and blogs that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies, and vendors

Requirements & Skills 2

Job summary 3

We are looking for a skilled and highly motivated Marketing Specialist to join our team. This person’s primary responsibilities will be monitoring and coordinating communication between partners and clients with the implementation of display and video campaigns (outreach/retargeting), paid search (PPC), geofencing, and OTT (over-the-top). You must be able to hit the ground running and be a fast learner in a fast-paced environment.

Duties & Responsibilities 3

Work with third-party partners to manage communication-related to paid search, re-targeting, outreach, and geofencing campaigns
Track, report, and analyze analytics of PPC initiatives and outreach campaigns
- Be able to prepare reporting documents
- Maintain up-to-date knowledge of best practices and latest developments in paid search and outreach
- Other marketing tasks as assigned

Requirements & Skills 3

Job summary 4

We're looking for a creative, data-driven Marketing Specialist to implement aggressive campaigns for attracting targeted website traffic and converting them into qualified leads. You should have command of best practices and trends in search engine marketing and optimization, paid advertising/media buys, and social media marketing while being able to gather and analyze data, make recommendations, and ensure appropriate adjustments are made to improve overall conversion rates.

Duties & Responsibilities 4

Build relationships with third-party publications to negotiate cost-effective paid campaigns
Develop email nurturing campaigns for paid marketing contacts that did not convert to a lead
Plan, develop, and implement San EO strategy for organic search optimization through keyword research and monitoring of redirects, click rates, bounce rates, etc.
Manage the content strategy, asset development, and overall execution of campaigns, including emails and landing pages with CTA's and forms
Maintain a consistent brand voice and message across all digital marketing programs
- Optimize key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms to drive qualified leads
- Routinely A/B test and measure the performance of conversions assets
- Consistently track, measure, and analyze all initiatives to report on marketing ROI

Requirements & Skills 4

Job summary 5

We are looking for a well-seasoned Marketing Specialist to contribute to the Marketing department through revenue and strategic outcomes. As the Marketing Specialist, you will be responsible for analyzing, monitoring, and giving appropriate insight into the business assets.

Duties & Responsibilities 5

Induce positive stakeholder engagement (customers, internal stakeholders, etc..)
Work with other departments in Sales, Operations, and Engineering for the best marketing strategy
- Uphold Brand and Partner expectations
- Deliver higher thinking action points for best marketing protocol and implementation
- Bring a passionate and driven attitude to the company with grit and a success-minded attitude

Requirements & Skills 5

Degree in Marketing or related field preferred
Proven experience in a technology field; Cloud Computing, B2B, and/or B2C Marketing
- Track record of analysis of data and concepts to all teams and departments within the organization
- Proven experience using platforms such as Adwords, Hootsuite, and Photoshop
- Solid background in Salesforce and Pardot

Job summary 6

We are actively looking for a Marketing Specialist for our office. This Specialist will be responsible for achieving result-based, revenue-driven marketing strategies, connecting marketing activity to business results.

Duties & Responsibilities 6

Assist in the implementation of marketing initiatives such as various marketing events and email/social media/digital campaigns including writing, proofreading, and editing creative and technical content.
Assist in creating and scheduling various newsletters and/or personalized communications to clients and prospects ensuring the company guidelines are met.
Get calls out to prospects to make initial contact, and schedule an initial meeting with Financial Advisor.
- Track receipt of client data and communicate with service support for the next steps.
- Provide weekly status updates to the team on prospect progress and links into next-step strategies.
- Implement social media posting for Facebook, Twitter, and Linkedin for all advisors.

Requirements & Skills 6

Great communication and project management skills.
Bachelor’s Degree is required.
Excellent organizational, time management, and prioritizing skills.
- Strong understanding of Microsoft Office programs.
- Excellent analytical, communication, listening, and presentation skills.
- Able to work some evening and weekend hours for company-sponsored events.

Job summary 7

We are seeking an energetic and driven individual to join the team as a Marketing Specialist. The focus for this role is to support the execution of all Product Management deliverables working ccross-functionallywith with internal and external partners to deliver products to market.

Duties & Responsibilities 7

Lead work streams for sustaining and new product development efforts
Manage creative requests and briefs for domestic packaging, printed, and online assets
Support continuous improvement of product line to meet emerging consumer needs and optimize business performance
- Maintain strong communications with internal and external partners (Contract Manufacturers, Commercial, Brand, Creative, Engineering)
- Track projects against set objectives, analyze and evaluate the success of the projects, and pursue a path to optimization
- Other duties as assigned

Requirements & Skills 7

Job summary 8

We are looking for a team-centric, yet individually driven Marketing Specialist who thrives in a focused environment. As a Marketing Specialist, you will drive sales by creating opportunities for customer engagement through inspiring images and excellent sales and marketing support. If you are confident in your abilities in product imaging, graphic design, social media, website, and digital marketing, reporting/data analytics, and sales support, we want to talk with you and learn about you!

Duties & Responsibilities 8

Requirements & Skills 8

Bachelor’s degree in Design, Visual Communications, Marketing, or related field.
3-5 years of experience in marketing.
- A humble, yet confident and determined approach.
- Self-motivation and drive.
- A competitive streak.

Job summary 9

We need f Marketing Specialist. You will drive the execution of Brand digital campaigns, tactics, and programs by collaborating with Multi-Channel Hub teams, matrix teams, and agencies to pull through brand strategy and meet objectives.

Duties & Responsibilities 9

Work with internal teams and outside agencies/vendors to define project scope, timelines, and deliverables
Define project tasks and resource requirements and communicate needs to management
- Identify, assemble, and coordinate project support teams (both internal and external)
- Develop and maintain full-scale project plans and timelines
- Draft creative briefs and other requirements documents to support the development of digital programs

Requirements & Skills 9

To be considered for this position, candidates must have experience in a similar role, or they must possess significant knowledge, experience, and abilities to successfully perform the responsibilities listed
Relevant education and/or training will be considered a plus

Job summary 10

We are seeking a Marketing Specialist. The ideal candidate will have an extensive background in Marketing.

Duties & Responsibilities 10

Use press, media, and magazines to promote and market services
Keeping inventory of promotional materials
- Assist sales staff with marketing materials and tools
- Communicate project status to meet client needs
- Digital Marketing Campaigns and implementation

Requirements & Skills 10

Associate Degree or higher preferred
Graphic design skills
Bilingual (English/Spanish) a plus
Marketing experience
Excellent written and verbal communication skills
Strong research skills
- Proficient with Microsoft Office
- Knowledge of design layout, social media, blogs, web posting, and SEO
- HTML, JavaScript, and CSS experience a plus

Frequently asked questions

What are the duties of a marketing specialist?

The duties of a marketing specialist may vary depending on the organization but generally include:

Developing and implementing marketing strategies and campaigns to promote products or services
Conducting market research and analyzing data to identify trends and consumer behavior
Creating content for various marketing channels, such as social media, email campaigns, and websites
Collaborating with other departments and stakeholders to ensure that marketing efforts align with overall business goals
Measuring and analyzing the effectiveness of marketing campaigns and adjusting strategies as necessary
Staying up to date with industry trends and best practices in marketing.

What skills does a marketing specialist have?

The skills of a marketing specialist may include:

Knowledge of marketing principles and techniques
Strong written and verbal communication skills
Creativity and the ability to develop innovative marketing campaigns
Analytical skills and the ability to interpret data and make data-driven decisions
Project management skills and the ability to manage multiple projects simultaneously
Familiarity with various marketing channels and platforms, such as social media, email marketing, and SEO.

Olivia Powell
Recruiting expert

Last updated Sep 30

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Frequently asked questions

What are the duties of a marketing specialist?

What skills does a marketing specialist have?

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