Content Strategist Job Description

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Content Strategist Job Description

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Marketing and Communications

Job summary 1

The Content Strategist is charged with ensuring the experience we create and design is grounded in a strategy that supports our client’s business objectives and represents current best practices in digital communication. The Content Strategist can expect to work primarily in the medium of websites but be knowledgeable about omnichannel executions, including digital and traditional touchpoints. The Content Strategist will report to the Director of Content Strategy, and work closely with a set of cross-functional teams (Design & UX primarily) to ensure the digital experience is optimized from a platform standpoint to host content and design elements in line with the client’s content journey strategy. The Content Strategist must have an aptitude to leverage and help plan all content elements, including copy, images, interactions, and IA. When successfully executing, the Content Strategist will not only optimize the content strategy measurably and operationally but will work across teams to share content strategy best practices and lessons learned to bring a more analytical approach to content creation and strategy across other brand campaign channels.

Duties & Responsibilities 1

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Partner closely with the UX and Design teams to devise a web content strategy that aligns with the client’s wider goals and consumer journey and brings to life our brand commitments while delivering a high-value and relevant digital experience for visitors
Develop a web content operational plan to articulate web content objectives, strategy, and tactics, and develop a dashboard to represent performance against the plan
Partner with a team of copywriters and visual designers to ensure they understand and are executing digital content strategy in line with the plan and in service to program KPIs
Work in close partnership with the Editorial team, Video, Creative Services team, corporate communications/PR, and social to deliver rich content experiences against the brand and buyer’s journey strategy
- Conduct site audits, competitor assessments, and best-of-breed strategic analysis in support of projects
- Review data and analytics to ensure the content is working as hard as it can
- Keep up to date with industry best practices and monitoring content strategy activities for clients

Requirements & Skills 1

Bachelor’s Degree, ideally in Communications, Marketing, and/or Business-related degree
Previous experience in strategic marketing or communications, or at an enterprise-level technology company
Creative-minded with an ability to conceive interesting ideas for new content
Aptitude to create a rich content strategy, both as an individual and in collaboration on a team
Experience working collaboratively within a creative or marketing team
- Experience converting comprehensive strategic information into client-friendly messaging
- Proven experience producing quality work in a fast-paced, deadline-driven environment
- Proven experience managing teams through a workflow

Job summary 2

Do you thrive on deciphering the puzzle of effective communication for audiences of varying technical levels? Do you love helping users find the information they need, easily and quickly? Our Company has an immediate opening for a highly experienced Content Strategist to drive design and structures for delivering clear, relevant content that works for both business goals and user needs. You are an experienced professional in user content development, design, and delivery, adept at working across teams to deliver an excellent information experience to our community of external and internal users.

Duties & Responsibilities 2

Analyze current content inventory across sites and delivery models.
Perform content audits and gap analysis. Review existing material to determine what is relevant, consistent, redundant, or missing for each target audience.
Research and analyze audience needs, preferences, objectives, and methods. Study and understand how users consume content across their product or project lifecycle.
Lead cross-company task forces for content initiatives and develop a core content strategy statement for each.
Interview participants and other stakeholders to define clear project goals and objectives. Define KPIs and drive task force activities against them.
Determine core content models and content types according to defined business goals, user needs, and hierarchy of information.
- Conduct interviews and perform research with target audience users, both internal and external.
- Create and maintain content roadmaps with associated goal alignment across the digital ecosystem.
- Refine and implement a cross-company information model.

Requirements & Skills 2

Experienced understanding of information structure, data gathering, user needs and behaviors, labeling techniques, and navigational systems.
Proven ability to take a design, direction, and leadership role in projects that span multiple teams.
Excellent communication skills, able to present strategic and tactical plans effectively.
Strong, well-developed organizational and project management skills.
A high-level thinker who can also keep track of details. Able to delve deeply into content analysis, while driving strategic planning and the vision for content initiatives.
- Creative problem solving skills.
- Strong customer focus.
- Minimum 3 years experience in content strategy, content development, or web design.

Job summary 3

We are searching for a Content Strategist to lead content improvement projects, design information architectures, and develop and deliver training workshops focused on writing for the web and content strategy. For our projects, you’ll work closely with user researchers, designers, and clients to ensure that content and information architecture supports a user experience strategy.

Duties & Responsibilities 3

Requirements & Skills 3

Experience is important.
To fit in, a person has to be driven to add value, and comfortable with technology, uncertainty, and a collaborative entrepreneurial environment.
You should consider yourself a professional and love solving problems and getting things done. This is a consulting position, so you need to enjoy rolling up your sleeves and helping client organizations tackle challenging large-scale projects efficiently, leaving them with the skills they need to maintain the improvements you achieve together.

Job summary 4

As a Content Strategist, you’ll be responsible for coordinating and supporting the execution and implementation of comprehensive website content strategies for multiple clients. Although the type of content you will coordinate and publish will vary month-to-month, it will typically include new web pages, informational blog posts, and rewriting existing web pages. Our clients require top-quality content that is executed on time and driven by a data-backed strategy. You will support the SEO Analyst role to achieve this.

Duties & Responsibilities 4

Fulfill requests and updates on client websites, coordinating with the Account Managers, SEO Analysts, and Freelance Copywriters to get the request completed accurately and on-time
Managing a team of freelance writers to assign content tasks
Providing instruction on freelance tasks so that the content output achieves the initial marketing goal, and providing feedback and coaching when necessary
Ensure all projects are completed on time and deadlines are met
- Ensure adherence to client and SEO industry standards for all requests/projects
- Keep up to date on industry news, trends, and the ever-changing nature of digital platforms
- Collaborate with multiple teams on marketing campaigns (teams include Account Management, Design, Web Projects, Web & Development, Video, Paid Search, and more)

Requirements & Skills 4

Job summary 5

As the Content Strategist, you will partner with our Product Owner to help outline, write, edit, launch, market, and nurture our online sales training programs, making a direct impact on the growth and education of our current and prospective customers. This role will also partner with the Content Manager and the content team to ensure utmost success across our online content strategy which includes but is not limited to, our lead magnets, sales enablement, product marketing, social media content, and blog posts.

Duties & Responsibilities 5

Develop sales course content that strategically drives new users and builds world-class salespeople, marketers, and entrepreneurs.
Form a close partnership with the Product Owner
Work with other team members to establish new voices and trainers within the company.
- Have a passion for engaging and educating customers in unique and creative ways.
- Be eager to help launch a new product from the ground up and drive results
- Have unlimited autonomy and creative freedom to produce content salespeople need and want the most.

Requirements & Skills 5

Previous experience ghostwriting, editing, and long-form writing.
A love to learn, conduct research, write, edit, and enjoys a non-fictional but conversational approach to writing.
Strong narrative writing surrounding different types of content.
Portfolio or examples of work that showcase personality and ability to write long-form content (at least 500-1000 words in length).
Demonstrated ability to edit and write across various media content including marketing, social media, and books.
- Ability to research topics to develop and write content while maintaining the voice of our CEO and brand.
- Exceptional collaboration skills.
- Superior organizational and time management skills.

Job summary 6

A Content Strategist is tackling a new writing challenge every day, but there are a few constants: As a member of our team of expert writers, you’ll collaborate with our account strategists, ad specialists, and production whizzes to achieve our client’s goals and tell the right story from start to finish. You’ll put your unique spin on the copy while mastering industry best practices. And you’ll craft arguments that lead to real change – change the future depends on.

Duties & Responsibilities 6

Writing email, website, advertising, and social media copy;
Working with client teams to develop and maintain a compelling, authentic voice for world-changing nonprofit leaders, Democratically elected officials, and political challengers;
- Working with client teams to help manage multiple projects in a deadline-driven environment;
- Contributing to collaborative brainstorms and planning sessions; and
- Analyzing performance to determine future messaging.

Requirements & Skills 6

A predisposition toward out-of-the-box thinking and bold ideas;
Experience writing speeches, editorials, or emails in someone else’s voice;
Comfort receiving feedback and addressing both written and live edits;
A mind for both finding the right words and explaining the thinking behind them;
Passion for making our world a better place;
- Background in political campaigns, on the Hill, or with a nonprofit is preferred;
- Familiarity with email marketing and current best practices is ideal;
- Experience reviewing and optimizing based on digital metrics is a plus.

Job summary 7

We looking for a savvy Content Strategist who will collaborate with customers to develop a full and detailed digital content strategy, including reviewing, updating, and effectively organizing existing content, as well as creating new content to match Company’s strategic objectives and requirements. The Content Strategist position requires a creative and curious problem-solver who understands user experience (UX) and digital engagement strategies.

Duties & Responsibilities 7

Write and edit content for multiple channels in existing and newly created formats
Provide day-to-day support of web and content publishing in tandem with content updates, refresh, and enhancements
Take measures to understand optimal customized solutions by defining audiences and utilizing available metrics
Provide meaningful analysis of the client’s content platform success using Google Analytics, Google Search Console, and other platforms
- Coordinate effectively to define content requirements and create content strategy deliverables across the project life cycle and beyond
- Restructure and rewrite content understandably and professionally, while maintaining the core intent.
- Understand users through analytical analysis and create stakeholder profiles, taxonomies, metadata frameworks, and non-technical content migration plans

Requirements & Skills 7

BA + 13 years applicable experience, AA + 15 years applicable experience, MA + 10 years applicable experience or 19 years experience 4+ years of technical writing experience
Bachelors in Communications, Marketing, Journalism/English, Usability/Research, or Business Psychology or comparable experience and a portfolio that demonstrates excellence in digital content design, including writing samples, wireframes, and messaging hierarchies
Experience managing client relationships and varying types of deliverables
- Prior experience crafting digital content. Experience in creating copy decks or prototypes that capture online and mobile content authenticated spaces, and user content flows is key
- Experience developing and analyzing content in digital environments such as content audits, content strategy recommendations, persona assessments, taxonomy efforts, and applied usability learnings
- Excellent written communication and presentation skills with a commitment to a higher standard

Job summary 8

We are seeking an experienced and dynamic Content Strategist to oversee and execute our content strategy focused on producing high-value content that delivers breakthrough perspectives and research-based insights to drive engagement with clients and prospects across multiple market segments. The ideal candidate is a strategic marketing professional that has a strong B2B writing background, a passion for visioning insightful research, and a talent for crafting data-driven stories. The Content Strategist will create and execute a clearly defined content development plan, research agenda, and editorial calendar that fuel year-long campaign activity.

Duties & Responsibilities 8

Lead the creation and maintenance of thought leadership content, leveraging a mix of formats including ebooks, videos, white papers, case studies, and digital articles.
Coordinate with colleagues to infuse thought leadership content into year-long campaigns
Track content engagement and demonstrate the value of thought leadership
- Understand key market trends and competitive messages to inform the overall thought leadership strategy
- Work with internal and external creative partners to oversee the production of content from ideation to delivery and execution
- Publish, activate and regularly audit assets within content management systems and maintain a standard content taxonomy across systems

Requirements & Skills 8

8-10 years of B2B content experience, preferably a blend of content strategy and development
Editorial mindset digests and distills complex concepts to craft engaging content and compelling narratives
B2B research experience, analytical
Superior written and verbal communication skills PR experience a plus
- Highly developed organizational skills and attention to detail
- Solid time management skills with a proven ability to meet deadlines
- Ability to function well in a fast-paced environment

Job summary 9

We’re looking for an experienced Content Strategist who can build a strong voice. This role is responsible for building the content strategy for our products from the ground up and is expected to collaborate closely with marketing, design, research, PM, and engineering leadership to define product strategy and priorities. We are looking for a nimble Content Strategist who can comfortably shift between writing, documenting, strategizing, and maintaining systems and processes to facilitate strong content.

Duties & Responsibilities 9

Define the content strategy for our product
Write clear and concise content across multiple product touchpoints
Contribute to a team of designers, researchers, brand creatives, product managers, engineers, and data scientists
Offer a content strategy perspective throughout product development to improve the experience and ensure consistency across platforms
Drive accessibility and localization best practices for content to create scalable and global solutions.
Collaborate with cross-functional partners to drive consensus across teams and advocate for solutions that balance user needs with business goals
- Help express our brand values and voice across all touchpoints
- Collaborate with the design system team and brand teams to maintain and evolve writing guidelines and help evangelize those resources and the practice of content strategy across the company
- Develop content frameworks, product narratives, and other deliverables

Requirements & Skills 9

4+ years of experience in content strategy
Strong track record of writing nuanced, empathetic content and guidelines for handling sensitive situations
- Bulletproof writing and editing skills
- Solid understanding of user experience design principles and interaction patterns
- Ability to work independently in a fast-paced environment

Job summary 10

The Content Strategist is responsible for developing content strategy and creating innovative and compelling content for Company’s content marketing and digital campaigns.

Duties & Responsibilities 10

Develop clear and engaging content that is consistent with the brand and addresses supporter needs and organizational goals.
Perform keyword research and content data analysis for content improvement.
- Keep abreast of industry trends and learn new techniques in content marketing.
- Work collaboratively with supervisor, coworkers, and supporters.
- Perform other related duties as assigned.

Requirements & Skills 10

Bachelor’s degree in Marketing, Communications, or related field from an accredited college or university recognized by the United States Department of Education or equivalent. Relevant work experience may be substituted for education on a year-for-year basis.
Three years of relevant work in content marketing, digital advertising, and content development.
Microsoft Office Suite – Intermediate level functionality, Salesforce
Google Analytics
- Content management tools
- Strong understanding of digital marketing tactics
- Excellent interpersonal skills with all age groups.

Frequently asked questions

What is the role of a content strategist?

A Content Strategist plays a crucial role in digital marketing and communication efforts. They are responsible for planning, creating, and managing content to fulfill business goals and engage the target audience effectively. They usually work with an interdisciplinary team, including content creators, social media managers, SEO experts, and more.

Here are some of the key responsibilities typically associated with the role of a Content Strategist:

Content Planning: Developing a content strategy based on the company's objectives, target audience needs, and current market trends. This involves determining what type of content to create, which platforms to use, and how to schedule and distribute the content.

Content Creation: While they might not always create the content themselves, content strategists often oversee the creation process, making sure the content aligns with the strategy and brand guidelines. They work closely with writers, designers, video producers, and other creative professionals.

Content Optimization: Ensuring content is optimized for search engines (SEO) and social media platforms to increase visibility and engagement.

Audience Research: Understanding the company's target audience, their needs, preferences, and behavior to create content that resonates with them. This often involves market research and user testing.

Content Auditing: Regularly reviewing existing content to ensure it's up to date, accurate, consistent, and effectively contributing to business goals.

Performance Analysis: Using analytics tools to track and measure the performance of content. This can help identify successful content pieces and strategies, as well as areas where improvements can be made.

Cross-Functional Collaboration: Working closely with other departments (like sales, customer service, PR, and product teams) to ensure the content meets their needs and supports overall business objectives.

Content Governance: Establishing guidelines and standards for content creation and management across the organization. This can include tone and voice guidelines, SEO best practices, legal and ethical standards, and more.

Crisis Management: Preparing for and managing any content-related issues or crises that might arise, such as incorrect or misleading information being published.

Budget Management: Depending on the organization and its structure, a content strategist might be responsible for managing the budget related to content creation and promotion.

Overall, a Content Strategist needs to have a solid understanding of content marketing, strong communication skills, and the ability to think strategically and analytically about how content can support an organization's goals.

What makes a good content strategist?

A good content strategist possesses a blend of skills that cover various aspects of marketing, communication, and technology. Here are some characteristics and abilities that make a successful content strategist:

Strategic Thinking: The ability to think strategically about content is crucial. This means understanding how different types of content can support the organization's goals, and being able to create a comprehensive content strategy.

Understanding of Content Ecosystem: A strong understanding of the content ecosystem is essential, including different types of content (blogs, social media posts, videos, etc.), content platforms (websites, social media, email, etc.), and how they interact with each other.

Strong Communication Skills: Content strategists often work with a wide variety of stakeholders, from content creators to executives, so strong written and verbal communication skills are important.

SEO Knowledge: An understanding of SEO (Search Engine Optimization) is crucial in order to create content that's discoverable and ranks well in search engine results.

Analytical Skills: The ability to interpret data from analytics tools is necessary for understanding how content is performing and making informed decisions.

Project Management Skills: Often, content strategists need to manage multiple projects at once, which requires good organization and project management skills.

Empathy and User Understanding: Understanding the target audience's needs, preferences, and behavior is essential in creating content that resonates and engages.

Writing Skills: While not always required to write the content themselves, a strong understanding of good writing practices and an ability to evaluate content quality are valuable.

Creativity: Successful content strategists are creative, able to come up with fresh ideas for content and innovative ways to engage the audience.

Adaptability: The digital landscape changes quickly, and a good content strategist needs to be able to adapt their strategy in response to these changes.

Knowledge of Content Management Systems (CMS): Familiarity with platforms like WordPress, Drupal, or others can be crucial for effective content publishing and management.

Collaboration: A successful content strategist is often a team player, working effectively with various departments and roles within an organization.

By mastering these skills, a content strategist can significantly contribute to a company's communication and marketing efforts. They can effectively engage audiences, boost brand awareness, and ultimately drive business growth through strategic content initiatives

Olivia Powell
Recruiting expert

Last updated Sep 20

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Frequently asked questions

What is the role of a content strategist?

What makes a good content strategist?

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