Social Media Specialist Job Description template and pdf with duties [2024]

Job summary 1

The Social Media Specialist will play a vital role in the continuous growth of the social media ecosystem for our company. With guidance and support from the strategic and creative team, the Social Media Specialist will be responsible for all social media channels, content strategies and development as well as all analytics. This role will help drive engagement and growth of the brand.

Duties & Responsibilities 1

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Content production, scheduling, and curation for all social media channels, including but not limited to IG, Facebook, and Twitter.
Influence and manage social media outreach efforts.
Maintain engagement with social media followers and users.
Optimize the use of all social media channels.
- Understand and communicate analytical data surrounding content trends and engagement.
- Lead social media business discussions with business stakeholders.
- Increase social media user engagement.

Requirements & Skills 1

Bachelor’s degree required, preferably in English, Marketing, or Communications
2-5 years of comprehensive social media experience
Passionate about social media outlets and the role it plays in connecting business and people
Versatile social media skills
- Remain current with new technologies, social media best practices, and social media trends
- Demonstrated strong writing skills
- Experience with social media trends

Job summary 2

We are hiring a Social Media Specialist for our amazing team. Moderate, grow and engage with the audience on brands' social media, including Facebook, Instagram, and Twitter. The Social Media Specialist will also be responsible for developing, communicating, and reporting on insights gathered from brand communities.

Duties & Responsibilities 2

Interact through social media to public comments, posts, tweets, and mentions, responding directly to all customer concerns and providing positive engagement on Facebook, Twitter, and Instagram
Work in the Salesforce Social Studio platform and native social channels daily
- Act as the liaison between Social Media Marketing and Customer Service organization and provide customer perspective in editorial calendar reviews
- Track trends in complaints and issues reported on social, capture valuable customer feedback to help drive business decisions
- The Social Media Specialist will also be responsible for developing, communicating, and reporting on insights gathered from brand communities.

Requirements & Skills 2

Minimum 1+ years of brand social media experience providing customer support and engagement
Must be a social media expert with strong communication skills (verbal, written, and interpersonal); ability to develop social responses with the brand voice
- PR, Corporate Communications, and/or customer relations experience a plus
- Independent self-starter; ability to multi-task in a fast-paced environment; enthusiastic, positive and detail-oriented personality
- Proficient in Microsoft Excel, PowerPoint, Word, and Outlook, as well as social media management platforms like Salesforce Social Studio and Service Cloud, Facebook Business Manager is a plus

Job summary 3

This role is focused on understanding social media platforms, how customers want to engage, and driving conversations that lead to overall positive brand sentiment.

Duties & Responsibilities 3

Manage multiple social media channels and serve as the primary community manager
Champion consumer needs and embody the brand values
Drive meaningful conversations to grow and manage social media community while maintaining strict guidelines of a regulated industry
Use data to identify insights and build compelling strategies to drive positive engagement
Identify trends and report to cross-functional stakeholders
Own channel growth and performance metrics to influence tactics and strategy as needed
- Support managing agency relationship
- Work closely with a creative agency to manage monthly editorial calendar
- Support in the content approval process by seeking feedback and sharing with creative agency

Requirements & Skills 3

Job summary 4

The main responsibility of the Social Media Specialist is to find viral and interactive content to create inspiring stories for the target market. S/He will become an advocate for the company and represent the brand in the best way possible.

Duties & Responsibilities 4

Creating and publishing daily content (text, images, video) to build meaningful connections and engagement for each specific network.
Research, monitor, and report current social media trends and adapt them to social media channels.
Creating social media campaigns and calls-to-action that drive followers to take action.

Requirements & Skills 4

Communication and presentation skills.
Eager to solve problems and have a proactive attitude.
Organizational and analytical skills.
Abilty to effectively communicate information.
- Able to work under pressure.
- Ambitious about learning quickly.
- Passion to work in a start-up environment.

Job summary 5

The Social Media Specialist is responsible for researching, creating, editing, proofreading, and managing content for all marketing pieces. Content writing includes newspaper articles, press releases, newsletters, flyers, brochures, social media, etc.

Duties & Responsibilities 5

Management and development of Social Media Platforms. Handle content planning, scheduling, and posting on all social media channels (Facebook, Twitter, YouTube, and Instagram)
Develop and execute the annual social media calendar
- Respond to followers and positively engage with the audience in a timely and accurate manner
- Strategical development and execute engaging social media marketing campaigns
- Content writing/proofreading for ads, articles, social media, newsletters, brochures, flyers, press releases, etc.

Requirements & Skills 5

Job summary 6

We are looking for a talented Social Media Specialist to join our team! Applicants must be prepared to help meet the requirements of our comprehensive content strategy and strengthen our social media and web traffic. This person must fulfill both day-to-day social media requests and help plan larger initiatives to help promote company events, re-enforce our company image and brand, and provide relevant audience content.

Duties & Responsibilities 6

Publish content across social platforms
Align with content creation teams about where to focus content efforts
Work with supervisor and copywriting team to create content calendars
- Work with the analytics team to track and measure success
- Monitor and respond to social media questions, complaints, and inquiries
- Work with vendor to schedule third-party content across websites and social media channels

Requirements & Skills 6

Bachelor’s degree in marketing, communications, journalism, English, or a related field
Must be organized and have great time management
Solid communication and writing skills required
- Ability to handle multiple responsibilities in a fast-paced environment
- Proficiency in MS Office (Word, PowerPoint, Excel, Outlook) and social media platforms
- Some experience preferred

Job summary 7

As a Social Media Specialist, you will work across the organization with multiple stakeholders to identify opportunities for paid social promotion and execute campaigns with exceptional ROI for product launches, content packages, events, and existing premium products. You should be comfortable leveraging analytical tools such as Adobe Analytics, Google Analytics, and CrowdTangle to make informed, data-driven decisions and recommendations on organic and paid social media content. This role requires a creative and analytical thinker who has a proven track record of building new audiences on a wide array of social platforms.

Duties & Responsibilities 7

Manage existing national-facing social accounts, crafting engaging, accurate, and grammatically correct social posts
Develop, implement, manage, and monitor paid and organic campaigns to meet and exceed KPI
Deep knowledge of paid social media tools such as Facebook Business Manager and Twitter Ads
- Attend editorial meetings with the vertical teams to stay abreast of upcoming coverage/packages, pitch story ideas based on audience trends and offer insight for social framing
- Generate monthly reports on the performance of social accounts and wrap-up reports on paid campaigns
- Follow industry news and experiment with emerging tools and techniques

Requirements & Skills 7

Job summary 8

We currently have an immediate opening for a Social Media Specialist to join our Social Media Team. The Social Media Specialist is responsible for creating, executing, and managing strategic social campaigns for all of our brands. The ideal candidate has a passion for social media and creating brand awareness.

Duties & Responsibilities 8

Manage, monitor and update all social networking sites for our current and future brands(Facebook, Instagram, Twitter, Pinterest, Google +, YouTube, etc.)
Author and develop a consistent stream of fresh, clever, and creative content that engages and educates our communities and contributes to our overall marketing efforts
Work efficiently with design, SEO, paid social, designer trade, and content teams to generate support where needed
Work with the customer service team to share responsibility for ensuring responses to customer comments, issues, and conversations are handled promptly
Develop a tactical social media plan based on strategy and resources, including but not limited to developing, maintaining, and executing social media content calendar (daily, weekly, monthly)
Engage and grow fan base/followers
- Organize and analyze key social metrics and create a comprehensive report monthly to share results
- Analyze the social media landscape for our brands as well as our competition and refine strategies and tactics based on what’s working and what’s not
- Consistently identify new influencers to partner with to drive social follower growth

Requirements & Skills 8

Actively involved in social media in a professional AND personal setting
Must have 2+ years of experience managing social communities online, with a proven track record of organic social growth
Outstanding organization & project management skills, with the ability to prioritize multiple tasks and manage time efficiently
- Experience with Buffer and Sprout preferred
- Exceptional verbal & written communication skills
- Bachelor’s degree required

Job summary 9

We are seeking a Social Media Specialist to join our corporate marketing team. You will be responsible for planning, implementing, and monitoring social media to connect with clients, and prospects, increase brand awareness, improve marketing efforts, and increase sales.

Duties & Responsibilities 9

Owns social media and makes it exceptional
Defines and measures overall social media success
Creates great content using storytelling principles
Measure the success of specific social media campaigns
Knows and implements the latest social media best practices and technologies
Collaborates with vertical marketing teams to plan and implement vertical-specific social programs
- Finds and engages key industry influencers
- Monitors and evaluates competitor social media strategies
- Creates inventory of current client social media handles and accounts for tagging purposes

Requirements & Skills 9

3+ years of social media experience with companies
Fluent in Instagram, Twitter, Facebook, and LinkedIn
Strong writing skills and a strong sense of curating compelling visual elements
Proactive, self-motivated, and creative thinker
Demonstrated skill in content strategy and ideation
- Proven writing capability with examples of short and long-form content
- Deep love for the well-made marketing asset that drives emotion and action
- Strong understanding of leveraging paid social media like Facebook ads

Job summary 10

Seeking a Social Media Specialist.

Duties & Responsibilities 10

Create and disseminate clear and concise content – copy and visuals – that is easily digestible and in formats useful for targeted audiences
Creates re-shareable content by gathering accurate information and materials; executes projects within deadlines and following approval processes
- Collaborate with other members of the communications team to source editorial content, videos, photos, press releases, reports, etc. to translate them into creative and engaging digital content
- Prioritize and manage multiple projects within design specifications and budget restrictions
- Work with a wide range of media, using graphic design software, to help increase brand loyalty and engagement on digital platforms

Requirements & Skills 10

3-5 years of experience in a broad scope of multimedia applications, strong technical skills, and the ability to conceptualize with internal and external customers to produce powerful creatives
Significant experience in writing content for digital mediums – including website and social media
Knowledge of Adobe Photoshop, Illustrator, and other graphic design software preferred
Familiarity with CMS (TeamSite, WordPress), HTML, and CSS preferred
After Effects / Final Cut Studio is a bonus
Strong time-management skills and an excellent eye for detail
- Great multitasking skills and ability to work under pressure
- Bachelor's degree in digital media, communications, or related field preferred
- Demonstrated portfolio showing social media, website management, and software skills

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