We are seeking a customer-oriented Product Marketing Manager to lead in the analysis, planning, and marketing of the business segment in order to optimize profit and meet marketing, financial, and corporate growth objectives. Qualified candidates have a minimum 5 years of marketing experience and a bachelor's degree or higher.
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Product Marketing Manager Requirements & Skills 1
Product Marketing Manager Job summary 2
A Product Marketing Manager defines and delivers the industry and region specific positioning, go-to-market programs, and sales enablement resources while working closely with their marketing peers in the creation of compelling campaigns. The Product Marketing Manager owns the success of specific products and solutions by developing creative and innovative marketing strategies that addresses key buyers' challenges and business needs. Successful candidates will have a passion for taking the complex and making it simple, and for marketing through compelling stories.
Lead Go-to-Market planning and execution for the Small Business product category. Primary purpose is to drive the GTM process from planning to execution and post-launch analysis to meet campaign objectives and ensure tight alignment across all cross functional stakeholders.
As a Product Marketing Manager, you’ll help define go-to-market strategy for key customer segments and products, position our solutions to create differentiation, and help execute campaigns that drive growth. Reporting to the VP of Marketing, this team member will partner with product management, sales, and customer success teams to execute on a variety of product marketing initiatives.
The Product Marketing Manager will help drive go-to-market activities that will most effectively generate new customers and drive subscription retention. The Product Marketing Manager will work closely within Marketing and cross-functionally to provide content and direction in support of campaigns and customer experience initiatives, as well as create and deliver collateral, assets, and sales tools.