Product Marketing Manager Job Description template and pdf with duties [2023]

Job summary 1

We are seeking a customer-oriented Product Marketing Manager to lead in the analysis, planning, and marketing of the business segment to optimize profit and meet marketing, financial, and corporate growth objectives. Qualified candidates have a minimum of 5 years of marketing experience and a bachelor's degree or higher.

Duties & Responsibilities 1

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Requirements & Skills 1

Bachelor’s degree required, preferably in business or marketing. MBA is highly preferred.
Minimum of 5 years of experience in either brand/product management, upstream/downstream marketing, and integration sales required.
Proven success in developing and executing promotional campaigns for product launches required.
Experience contributing to the development of strategic marketing plan required.
Skilled in working with different functions and effectively coordinating their activities to achieve desired results required.
- Excellent written and verbal communication skills in English required, including exceptional public speaking and presentation skills.
- Strong active listening skills, including the ability to identify and isolate customers' concerns or objections.
- Completion of medical clearance required.

Job summary 2

A Product Marketing Manager defines and delivers the industry and region-specific positioning, go-to-market programs, and sales enablement resources while working closely with their marketing peers in the creation of compelling campaigns. The Product Marketing Manager owns the success of specific products and solutions by developing creative and innovative marketing strategies that address key buyers' challenges and business needs. Successful candidates will have a passion for taking the complex and making it simple, and for marketing through compelling stories.

Duties & Responsibilities 2

Define the positioning and go-to-market messaging and strategies for assigned products/solutions within a defined segment and region.
Build and manage impactful & innovative product launch plans that are fully synced with business and revenue goals and ensure effective and ongoing relevancy in the market to drive demand generation and pipeline.
Work with financial business partners to develop an annual plan. Throughout the year monitor and take corrective action to meet annual revenue objectives
Confidently deliver presentations to audiences of all sizes (ranging from one person to hundreds of people).
- Develop effective sales training materials, making it easy for sales (primarily channel partners) to understand our product offerings and key positioning.
- Partner with marketing to create innovative marketing campaigns, SEO, and web design to build a pipeline.
- Localize all marketing materials for global solutions, including value propositions, messaging positioning, and sales enablement tools, and ensure local execution is consistent with global messaging.

Requirements & Skills 2

Job summary 3

We are currently seeking a Product Marketing Manager to support new products.

Duties & Responsibilities 3

Defining marketing requirements, writing and prioritizing use cases, and developing the product roadmap.
Ensuring marketing programs have the appropriate level of supporting materials such as messaging, pricing, offers, distribution channel support, and KPIs.
Developing product marketing programs to drive penetration rates and velocity via integrated, multi-channel campaigns, communications and more.
Collaborating with Sales to measure attainment of goals and working with your team to take risks, fail, and fix through a coordinated feedback loop.
Understanding a portfolio of financial results and analyzing them to develop new and calibrate existing plans and programs to drive growth and retention efforts.
Providing guidance and direction based upon sales successes, customer feedback, and evolving market trends to subject matter experts in Product, Product Marketing, and other key stakeholders. Serving as the interface into Product Management, providing customer and market feedback that may influence a product's price, availability, and features.
- Understanding and supporting the needs of the sales teams and distribution channels, including creating sales enablement materials and organize sales training sessions that teach the sales teams how and when to use the materials.
- Providing input and direction to Product Management, Training, Sales Operations, Go-to-Market, Marketing Communications, and Solution Development on the tools needed to target a given market segment.
- Reading the market and following industry trends and competitive activity.

Requirements & Skills 3

Bachelor's degree or six or more years of work experience.
Six or more years of relevant work experience.
Marketing strategy and Go to Market planning experience.
Experience with inSITE, Salesforce, Marketo, and/or ProQuest.
- Motivation and the ability to multi-task on several products and programs with little supervision.
- Excellent written and oral communication skills with the ability to develop and present executive-level presentations.
- Strong logical, analytical, and creative problem-solving skills.

Job summary 4

Lead Go-to-Market planning and execution for the Small Business product category. The primary purpose is to drive the GTM process from planning to execution and post-launch analysis to meet campaign objectives and ensure tight alignment across all cross-functional stakeholders.

Duties & Responsibilities 4

Requirements & Skills 4

Bachelor's Degree in marketing, advertising, communications, or related field
5 years required with content development
5 years required of writing copy specifically for marketing collateral including marketing requirements, website, collateral review
1 year of copy-editing experience
Strong written and verbal communication skills
Ability to interact easily with all levels of management, cross-functional teams, and clients
- Strong understanding of the competitive landscape, marketing trends, and user personas
- Results-driven with exceptional detail and organizational skills
- Proficient in Word and Email Ability to multi-task changing priorities

Job summary 5

As a Product Marketing Manager, you’ll help define go-to-market strategy for key customer segments and products, position our solutions to create differentiation, and help execute campaigns that drive growth. Reporting to the VP of Marketing, this team member will partner with product management, sales, and customer success teams to execute a variety of product marketing initiatives.

Duties & Responsibilities 5

Conduct market research to understand the competitive landscape and target personas
Drive product messaging and positioning
Develop pricing and packaging
Help define the content strategy and create compelling content (presentations, data sheets, white papers, blogs, case studies, ebooks, website copy, etc.) that highlight our product value
- Develop effective sales training materials and lead regular training sessions
- Work across teams to plan launches of new products, features, and capabilities
- Support demand generation efforts and campaigns with engaging content

Requirements & Skills 5

5+ years of marketing experience
Excellent verbal and written communication skills
Strong planning and organizational skills, including attention to detail
Must be hands-on and self-sufficient in creating presentations
- Familiarity with data, analytics, martech/ad tech, or related fields
- Experience with CRM, marketing automation, and other marketing technologies a plus
- Bachelor/Master degree or equivalent experience is required (MBA a plus)

Job summary 6

We are looking for a self-motivated, results-oriented Product Marketing Manager to own the marketing strategy and execution of our programs from beginning to end.

Duties & Responsibilities 6

You will work closely with the product team to determine program definition, positioning, naming, and competitive analysis, and ensure the voice of the developer and consumer is represented. Your core responsibility is to produce product marketing and developer program guides and playbooks and lead cross-functional meetings with engineers, business development, sales, corporate communications, legal, webmasters, PR, CRM, events teams, and more.
We are looking for a self-motivated, results-oriented Product Marketing Manager Lead to own the marketing strategy and execution of our programs from beginning to end.
In this highly-visible and hands-on role, your objective is to drive, launch, promote, and grow engagement of our developer platform and consumer device ecosystem through large-scale consumer and developer-facing marketing initiatives.

Requirements & Skills 6

BA/BS degree (Instead of a degree, relevant skills, or equivalent experience).
- 7-10 years of product marketing experience.
- Experience working with & managing web design agencies.
- Good working knowledge and understanding of developer API’s.

Job summary 7

This role will partner closely with multiple business stakeholders to deliver important customer-facing experiences.

Duties & Responsibilities 7

Collaborating with business stakeholders to understand business needs and requirements to assess Business and Customer Impact
Outcome-oriented prioritization of projects and tasks around goals and customer value to ensure cross-functional teams are aligned
- Managing internal and external communications and keeping stakeholders informed of changes in priorities and projects
- Collecting and leveraging data and insights to guide and inform product decisions, integrating usability studies, customer feedback, research, and market analysis into product requirements to enhance customers satisfaction
- Working closely with design, engineering, QA, and analytics to refine, test and build and deliver experiences

Requirements & Skills 7

2+ years of experience as a product manager, product owner, or program manager working on a customer-facing product or role
Solid understanding and experience of Agile/Scrum methodologies
Strong understanding of usability best practices, information architecture principles, and A/B testing
Knowledge of Adobe Analytics and Test & Target are a plus
Khoros / Community platform knowledge and experience a plus
- Outcome-oriented strategic professional with strong communication and analytical skills
- Strong decision-making and prioritization skills
- Driven by results and metrics

Job summary 8

As a Product Marketing Manager you will have responsibility for the product strategy of a portfolio of our product lines.

Duties & Responsibilities 8

Identify and prioritize customer needs
Define product lines strategies and roadmaps (existing products and new products), including investigating new product offerings in both area
Establish product positioning to drive competitive advantage, revenue, and market share
- Establish pricing and maintain regular pricing review
- Manage gross margins for the product line
- Work with sales to establish new distribution channels for our product lines

Requirements & Skills 8

MSEE required
- At least 5-7 years of Product Marketing Management
- Proven experience in product life cycle management from new product concept through development, commercialization and to obsolescence
- Previous supervisory experience

Job summary 9

The Product Marketing Manager will help drive go-to-market activities that will most effectively generate new customers and drive subscription retention. The Product Marketing Manager will work closely with Marketing and cross-functionally to provide content and direction in support of campaigns and customer experience initiatives, as well as create and deliver collateral, assets, and sales tools.

Duties & Responsibilities 9

Create collateral, white papers, presentations, videos, blog posts, and other content for marketing campaigns that communicate our value proposition
Partner with Product Management to understand the value of product features and benefits and provide feedback and insights for roadmap plans
Develop and maintain sales enablement materials, including battle cards, cheat sheets, competitive tools, customer references, etc.
- Communicate important product announcements and updates (via webinars, emails, blogs, etc.) to sales and partners to ensure awareness and adoption of product positioning and messaging strategy, available sales tools, collateral, and competitive information
- Ensure positioning and messaging are accurate across all content and channels
- Understand our buyers, their buying criteria and process, the market, and our competitors

Requirements & Skills 9

7+ years of product marketing/marketing experience in B2B/B2C SaaS environment
Experience owning the go-to-market strategy of successful SaaS products
Great writer, presenter, and storyteller, with an ability to deliver technical content in clear, concise, and compelling language
- Strong project management skills, with the ability to work in a fast-paced, multi-task, deadline-driven work environment
- Proven ability to work cross-functionally, between technical and non-technical teams
- Ability to think and execute at both strategic and operational levels

Job summary 10

We are seeking a Product Marketing Manager.

Duties & Responsibilities 10

Assist the Director of Product Marketing to drive product marketing strategy and execution across multiple platforms including go-to-market (GTM) and saturation strategy development via an understanding of industry factors, buyer personas, and competitive landscape
Assist in the development of customer-facing and internal product-focused communications such as webinars, brochures and newsletter articles, and sales tools
Identify relevant market-facing positioning of key benefits of our products to educate sales, marketing, and other customer and prospect facing Company assets
Providing technical content, illustrative thought leadership, and competitive messaging
- Provide subject matter expertise relative to our products to prepare RFPs, articles in industry publications, and internal sales training materials
- Assist in competitive segmentation, targeting, and positioning of users and prospects using competitive solutions
- Collaborate with various teams (marketing, design, content, acquisition, product, sales) to implement strategies

Requirements & Skills 10

Bachelor's degree in Marketing, Communications, or related field
- 3+ years experience in software product marketing
- Maniacally committed to and focused on protecting what matters; Personal data privacy for our clients, colleagues, customers, and community
- Proven ability to translate technical details into benefits for the user and based on the buyer persona; must be able to submit examples of work and writing skills