Product Marketing Manager Job summary 1
We are seeking a customer-oriented Product Marketing Manager to lead in the analysis, planning, and marketing of the business segment in order to optimize profit and meet marketing, financial, and corporate growth objectives. Qualified candidates have a minimum 5 years of marketing experience and a bachelor's degree or higher.
Product Marketing Manager Duties & Responsibilities 1
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Work closely with marketing and Product Managers to develop and manage promotional planning and execution for products and brands.
Point of contact for all corporate marketing initiatives for a product group, including tradeshow support, advertising management, website development support, sales tools and downstream marketing efforts.
Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families.
Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category.
Responsible for managing all sales training efforts for a product team.
Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products.
Work with Sales Leadership to develop tools and resources to support their efforts.
Manage the entire quoting process for the integration solutions.
Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives.
Establish and review marketing analytics to support messaging, product focus, and promotional planning.
Communicate product attributes and shortcomings to product managers and recommend product line enhancements.
Collect key competitive information and ensure knowledge drives both sales effectiveness and product development direction.
Product Marketing Manager Requirements & Skills 1
Product Marketing Manager Job summary 2
A Product Marketing Manager defines and delivers the industry and region specific positioning, go-to-market programs, and sales enablement resources while working closely with their marketing peers in the creation of compelling campaigns. The Product Marketing Manager owns the success of specific products and solutions by developing creative and innovative marketing strategies that addresses key buyers' challenges and business needs. Successful candidates will have a passion for taking the complex and making it simple, and for marketing through compelling stories.
Product Marketing Manager Duties & Responsibilities 2
Product Marketing Manager Requirements & Skills 2
Product Marketing Manager Job summary 3
We are currently seeking a Product Marketing Manager to support new products.
Product Marketing Manager Duties & Responsibilities 3
Defining marketing requirements, writing and prioritizing use cases and developing the product roadmap.
Ensuring marketing programs have the appropriate level of supporting materials such as messaging, pricing, offers, distribution channel support, and KPIs.
Developing product marketing programs to drive penetration rates and velocity via integrated, multi-channel campaigns, communications and more.
Collaborating with Sales to measure attainment of goals and working with your team to take risks, fail, and fix through a coordinated feedback loop.
Understanding a portfolio of financial results and analyzing them to develop new and calibrate existing plans and programs to drive growth and retention efforts.
Providing guidance and direction based upon sales successes, customer feedback, and evolving market trends to subject matter experts in Product, Product Marketing, and other key stakeholders. Serving as the interface into Product Management, providing customer and market feedback that may influence a product?s price, availability, features.
Understanding and supporting the needs of the sales teams and distribution channels, including creating sales enablement materials and organize sales training sessions that teaches the sales teams how and when to use the materials.
Providing input and direction to Product Management, Training, Sales Operations, Go-to-Market, Marketing Communications, and Solution Development on the tools needed to target a given market segment.
Reading the market and following industry trends and competitive activity.
Product Marketing Manager Requirements & Skills 3
Product Marketing Manager Job summary 4
Lead Go-to-Market planning and execution for the Small Business product category. Primary purpose is to drive the GTM process from planning to execution and post-launch analysis to meet campaign objectives and ensure tight alignment across all cross functional stakeholders.
Product Marketing Manager Duties & Responsibilities 4
Product Marketing Manager Requirements & Skills 4
Product Marketing Manager Job summary 5
As a Product Marketing Manager, you’ll help define go-to-market strategy for key customer segments and products, position our solutions to create differentiation, and help execute campaigns that drive growth. Reporting to the VP of Marketing, this team member will partner with product management, sales, and customer success teams to execute on a variety of product marketing initiatives.
Product Marketing Manager Duties & Responsibilities 5
Product Marketing Manager Requirements & Skills 5
Product Marketing Manager Job summary 6
We are looking for a self-motivated, results-oriented Product Marketing Manager to own the marketing strategy and execution of our programs from beginning to end.
Product Marketing Manager Duties & Responsibilities 6
You will work closely with the product team to determine program definition, positioning, naming, competitive analysis, and ensure the voice of the developer and consumer is represented. Your core responsibility is to produce product marketing and developer program guides and playbooks, and lead cross-functional meetings with engineers, business development, sales, corporate communications, legal, webmasters, PR, CRM, events teams and more.
We are looking for a self-motivated, results-oriented Product Marketing Manager Lead to own the marketing strategy and execution of our programs from beginning to end.
In this highly-visible and hands-on role, your objective is to drive, launch, promote, and grow engagement of our developer platform and consumer device ecosystem through large-scale consumer and developer facing marketing initiatives.
Product Marketing Manager Requirements & Skills 6
Product Marketing Manager Job summary 7
This role will partner closely with multiple business stakeholders to deliver on important customer-facing experiences.
Product Marketing Manager Duties & Responsibilities 7
Product Marketing Manager Requirements & Skills 7
Product Marketing Manager Job summary 8
As a Product Marketing Manager you will have responsibility for the product strategy of a portfolio of our product lines.
Product Marketing Manager Duties & Responsibilities 8
Product Marketing Manager Requirements & Skills 8
Product Marketing Manager Job summary 9
The Product Marketing Manager will help drive go-to-market activities that will most effectively generate new customers and drive subscription retention. The Product Marketing Manager will work closely within Marketing and cross-functionally to provide content and direction in support of campaigns and customer experience initiatives, as well as create and deliver collateral, assets, and sales tools.
Product Marketing Manager Duties & Responsibilities 9
Create collateral, white papers, presentations, videos, blog posts, and other content for marketing campaigns that clearly communicates our value proposition
Partner with Product Management to understand the value of product features and benefits and provide feedback and insights for roadmap plans
Develop and maintain sales enablement materials, including battlecards, cheat sheets, competitive tools, customer references, etc.
Communicate important product announcements and updates (via webinars, emails, blogs, etc.) to sales and partners to ensure awareness and adoption of product positioning and messaging strategy, available sales tools, collateral, and competitive information
Ensure positioning and messaging is accurate across all content and channels
Understand our buyers, their buying criteria and process, the market and our competitors
Product Marketing Manager Requirements & Skills 9
Product Marketing Manager Job summary 10
We are seeking a Product Marketing Manager.
Product Marketing Manager Duties & Responsibilities 10
Assist the Director of Product Marketing to drive product marketing strategy and execution across multiple platforms including go-to-market (GTM) and saturation strategy development via an understanding of industry factors, buyer personas, and competitive landscape
Assist in the development of customer-facing and internal product focused communications such as webinars, brochures and newsletter articles, and sales tools
Identify relevant market facing positioning of key benefits of our products with the purpose of educating sales, marketing and other customer and prospect facing Company assets
Providing technical content, illustrative thought leadership and competitive messaging
Provide subject matter expertise relative to our products for the purposes of preparing RFPs, articles in industry publications and internal sales training materials
Assist in competitive segmentation, targeting, and positioning of users and prospects using competitive solutions
Collaborate with various teams (marketing, design, content, acquisition, product, sales) to implement strategies
Product Marketing Manager Requirements & Skills 10
