Marketing Director Job Description

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Marketing Director Job Description

Job descriptions
Marketing and Communications

Job summary 1

The Marketing Director is responsible for providing direction, guidance, and leadership to the marketing department. The Marketing Director also oversees all execution of marketing initiatives including advertising, campaigns, sales promotion, in-store events, and visual, and vendor partnerships.

Duties & Responsibilities 1

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Work closely with vendor partnerships on developing and executing annual co-op plans and budgets, and oversee all marketing initiatives and events.
Tightly manage budgets and forecasts, provide analysis of costs and ROI projections and actuals.
Manage 3rd party providers and partners, ie. Creative agency, printers, media, contractors, logistics, etc.
Oversee marketing support and planning of trunk shows, pop-up shops, opening and closing of locations, etc.
- Manage all financial reconciliation and accounting process requirements.
- Develop and execute all sales promotion calendar, the cadence of events and advertising including email and direct marketing.
- Negotiate all marketing related contracts.

Requirements & Skills 1

Strong marketing operational and analytical skills.
Project Management skills with a high degree of attention to detail.
- Financial planning, forecasting, and budget experience.
- Experience with collaborative vendor partnerships including the management of co-op programs.
- BA or Marketing degree preferred.

Job summary 2

We are looking for an experienced, ambitious Marketing Director to join our executive team. This person will be an integral part of our overall growth plans and lead our strategic efforts to develop, implement, track and optimize our advertisement program across all media channels. Key responsibilities include executing campaigns, generating content, and coordinating advertisement programs with a focus on demand generation and brand awareness.

Duties & Responsibilities 2

Requirements & Skills 2

Strategic leader able to build, manage and motivate the marketing team
Bachelor's degree in marketing or related field
10+ years of marketing experience
Proven track record of developing and executing marketing campaigns with attractive ROI
- Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Strong analytical skills and data-driven thinking
- Solid understanding of market research and data analysis methods

Job summary 3

The Marketing Director will be the client-facing point person for all activities related to conceptualizing and implementing market strategy and will work closely with cross-functional teams to achieve goal KPIs. Specific responsibilities include strategic direction/prioritization for integrated marketing activities and communication/reporting of progress toward budgeted goals.

Duties & Responsibilities 3

Serve as the senior marketing strategist and point person for specific assigned programs (Online Program Management, Fee-for-Service, or a combination of the two models) including ongoing long-term and short-term planning, execution, evaluation, optimization, and reporting of marketing performance across channels and funnel stages to meet and exceed partner annual enrollment targets
- Partner closely with client service contacts to ensure the successful execution of all marketing-related partner projects
- Work with channel managers (paid digital, corporate partner, SEO, email, social media, the niche/affiliate marketing, webinars) and other teams (content, design, analytics, and enrollment) to test and roll out new, innovative strategies and tactics to improve conversion
- Manage direct reports as needed

Requirements & Skills 3

Bachelor’s degree or equivalent in marketing or a related field; master’s degree in marketing or MBA preferred
At least 10 years of experience in digital marketing — driving marketing strategy, preferably in the higher education industry, showing increasing progression and responsibilities and a deep understanding of modern digital marketing tactics including but not limited to paid search/social and search engine optimization
Exceptional written and verbal communication skills and presentation experience
Strong project management and account management background
Demonstration of analytical knowledge and advanced reporting skills
- Experience with Google Analytics, Google Adwords, CRM systems, social media platforms, and automated email platforms
- Knowledge of Microsoft Office products and email; advanced Excel skills.
- Highly proficient with office automation tools as well as the internet and various databases both internal and external.

Job summary 4

We are currently hiring for the position of Marketing Director to meet the growing demands of our emerging brand. The ideal candidate is dedicated, passionate, and driven with a proven track record of success. This candidate will have general marketing experience and an understanding of the sales process and how sales and marketing work together. The role of Marketing Director is best suited for highly-motivated, challenge-seeking individuals that possess a great attitude and strong problem-solving skills and is task oriented.

Duties & Responsibilities 4

Coordinates the plans to execute marketing initiatives
Ability to develop and execute email campaigns; such as Constant Contact
Helps develop and create marketing and advertising collateral
Plans and organizes promotional presentations and events
Ability to calendarize and execute Social Media Plans
- Develop and manage tracking systems for online marketing activities
- Review of data analytics to make recommendations for decisions
- Public Relations planning and execution

Requirements & Skills 4

Job summary 5

We are seeking an experienced marketing professional to join our talented marketing team. The Marketing Director is a key position in the firm working closely with Principals and senior staff members to develop and execute the overall marketing strategy and achieve marketing and business development goals. This is a great opportunity for someone who is looking to grow professionally. The ideal candidate will demonstrate strong leadership skills and possess a proven ability to lead a marketing team for a multi-disciplinary office. We are looking for a self-motivated individual who can work independently, think creatively, and build strategic relationships to achieve common goals. Candidates should have experience leading pursuit, proposal, and interview teams pursuing a wide range of projects. As the Marketing Director, you will work with Principals and senior staff members to develop, foster, and maintain contacts and relationships with current and prospective clients.

Duties & Responsibilities 5

Lead the development of the marketing plan and goals and reports achievements to firm leadership
Lead the weekly marketing meetings
Monitor, analyze, and report on trends relevant to the industry, target markets, clients, and firm
Build and maintain relationships with clients, prospects, and teaming partners
Participate in professional organizations and industry associations
- Represent the firm at events attended by clients, prospects, and teaming partners
- Review portfolio of pursuits and work with others to determine pursuit leadership, either delegating or personally taking the lead on pursuit development
- Lead pursuit teams in developing pursuit strategies and managing pursuits through the pre-RFP, proposal, and interview phases. Develop key messages, themes and differentiators

Requirements & Skills 5

Bachelor’s Degree with concentration on business, marketing, communications, or related field
Strong interpersonal and relationship-building skills.
Proficient with Microsoft Office and Adobe Creative Suite.
- Ability to handle multiple priorities and deliver exceptional results on deadlines.
- Experience in leading and developing marketing professionals.
- Excellent understanding of A/E/C industry terminology and procedures.

Job summary 6

The Marketing Director is responsible for developing and executing marketing programs to attract leads to assigned partner programs.

Duties & Responsibilities 6

Requirements & Skills 6

Bachelor's degree in marketing, advertising, or a related field required
7-10 years of marketing experience with at least 2 years of strategic planning and execution
1-2 years leading a team/managing direct reports
Experience identifying target insights, developing positioning, and creating traditional and digital campaigns that engage, inform and motivate
Proven experience in managing and executing integrated marketing programs
Strong analytical skills and data-driven thinking
- Highly organized with experience managing against timelines
- Experience with consumer lead generation and conversion activities
- Experience interacting with and presenting to senior leadership

Job summary 7

We are looking for an experienced ‘hit-the-ground-running’ Marketing Director to provide leadership on all aspects of the marketing function. The ideal candidate is a high-initiative, detail-oriented, creative leader with solid relationship-building skills. Our Marketing Director will manage a small team including digital, content, inbound, and outbound marketing execution.

Duties & Responsibilities 7

Manages direct staff, agencies, and marketing partners
Develop annual and ongoing marketing plans and growth goals
Support product development process and facilitate product launch activities
Oversee marketing launch: sales enablement, paid, owned, and earned
Facilitate marketing content development and deployment
Oversee the operation of websites, social channels, and marketing tools, including analytics
- Drive market engagement: digital assets, demand gen, paid programs
- Deliver engaging digital sales content to direct sales team and resellers
- Coordinate eCommerce partners with content and support

Requirements & Skills 7

5-10 years of marketing management, with specialties in web/digital B-to-B marketing
Hands-on experience in digital/social marketing technology, user experience, storytelling
Experienced in product management, launch plans, and deployment
Understanding of marketing analytics and forecasting, solid financial acumen
Creative problem solver with the ability to think outside of the box
- Growth orientation with the ability to work with resources at hand
- Extreme detail/quality orientation, solid knowledge of Brand Deployment
- Excellent communication skills: visual, written and verbal

Job summary 8

The Marketing Director will be responsible for translating and executing marketing objectives in partnership with select marketing vendors to expand the brand reach in each market, drive traffic and improve patient acquisition and retention. This leader will build & execute marketing strategies for each channel including but not limited to SEO, SEM, social, and email.

Duties & Responsibilities 8

Plan and allocate marketing budgets by channel across each practice location
Manage third-party marketing and website development agency to continually optimize each practice location for SEO & SEM traffic and ensure desired results are achieved
Partner with a development agency to continually optimize the patient acquisition experience via all forms of communication: email, web forms, phone and chat
Devise and execute email marketing campaigns, including automatic/ triggered messages when relevant based on patient life-cycle activities
- Support existing CRM tools used in my practices
- Maintain all location information of each practice across all digital touch-points, utilizing industry software solutions where feasible, ensuring they are kept current and rolling out updates as necessary
- A team player eager to collaborate across projects and departments.

Requirements & Skills 8

MBA or bachelor’s degree in Marketing, Advertising, Business, or a similar related field
Experience using CRM tools, proficient user of Microsoft Office and GSuite programs
- Proven experience managing SEM, SEO, and social digital marketing agencies
- Data-driven mindset, comfortable with Excel/ Google Sheets, and proficient at building reports, and distilling actionable insights to grow the business
- Entrepreneur skills with the willingness to roll up your sleeves and work in a fast-paced rapidly growing environment with the ability to work productively on your own or lead an initiative

Job summary 9

We are seeking a high-energy Marketing Director to manage our corporate communications activity, including media relations, events, digital channels, collateral development, and employee communications. Working with direction from the executive leadership team, the Marketing Director will be responsible for developing and executing timely, quality, cost-effective internal and external communications that support the company's business strategy.

Duties & Responsibilities 9

Manage an integrated communications strategy that includes brand marketing, internal communications, and business development support across traditional and digital channels
Manage corporate and executive media relations, including drafting and issuing press releases as well as coordinating interviews and byline placement
Write and edit content across channels, including internal announcements, intranet articles, emails, talking points, fact sheets, presentations, press releases, video scripts, web copy, and more
Design and develop corporate, cross-channel advertising campaigns, including KPI tracking
Guide internal stakeholders in the development of communications plans as well as associated assets or collateral
Manage key vendors according to budget and priorities
- Monitor and report results to optimize communications strategies
- May select, train, develop, mentor, and supervise staff
- Performs additional duties and responsibilities as assigned

Requirements & Skills 9

Bachelor's degree in Marketing, Communications, or a related discipline and 12+ years of relevant experience supporting marketing or communications in a corporate or agency environment, or equivalent combination of experienced and educated.
Proven success in brand management, external relations, and internal communications
Ability to quickly and accurately translate technical information into engaging content and campaigns for multiple audiences
Exceptional project management skills; able to work independently on multiple assignments while maintaining high-quality results; deadline- and detail-oriented
Ability to develop and manage comprehensive, multi-channel marketing and communications plans that support organizational goals
Superior interpersonal, oral, and written communication skills; demonstrated ability to develop effective partnerships at all levels, including managing stakeholders with differing views
- Ability to translate data into actionable insights; experience using analytics tools to communicate outcomes and ROI
- Experience with WordPress or similar content management systems, HubSpot or similar marketing automation platforms, and Google Analytics
- Positive, can-do attitude; flexibility, adaptability, and business acumen

Job summary 10

The Marketing Director is responsible for developing and implementing short- and long-term marketing strategies and tactics that measurably increase the Company’s ability to recruit new partners and help existing partners sell more.

Duties & Responsibilities 10

Requirements & Skills 10

Frequently asked questions

What skills do you need to be a marketing director?

Being a marketing director requires a combination of soft skills and technical skills. Here are some of the key skills that are necessary for a marketing director:

Strategic thinking: A marketing director must be able to think strategically and develop marketing plans that align with the company's overall goals and objectives.

Creativity: A marketing director must be able to think creatively and develop innovative marketing ideas and campaigns that will capture the attention of the target audience.

Leadership: A marketing director must have strong leadership skills and be able to inspire and motivate a team of marketing professionals.

Communication: A marketing director must have excellent communication skills, both written and verbal, in order to effectively convey marketing messages to the target audience, as well as to internal stakeholders.

Analytical skills: A marketing director must be able to analyze data and metrics to measure the success of marketing campaigns and make data-driven decisions.

Market research: A marketing director must be able to conduct market research to understand customer needs and preferences and to identify trends and opportunities in the market.

Digital marketing: A marketing director must have knowledge of various digital marketing techniques, including SEO, PPC advertising, email marketing, and social media marketing.

Brand management: A marketing director must be able to manage the company's brand identity and ensure that all marketing messages and campaigns are consistent with the brand's values and messaging.

Budgeting and financial management: A marketing director must have knowledge of budgeting and financial management principles in order to effectively manage marketing budgets and measure the return on investment of marketing campaigns.

Overall, a marketing director must have a combination of technical skills and soft skills in order to effectively lead a team of marketing professionals and develop successful marketing campaigns that drive business results.

What are 6 duties of a marketing director?

The duties of a marketing director can vary depending on the industry, company, and size of the organization. However, here are six common duties that are typically associated with the role of a marketing director:

Develop and execute marketing strategies: Marketing directors are responsible for developing and implementing marketing strategies that align with the overall goals and objectives of the organization. This includes identifying target audiences, determining messaging and positioning, and developing tactics to reach customers through various channels.

Manage marketing campaigns: Marketing directors oversee the development and execution of marketing campaigns across a variety of channels, including digital, social media, print, and events. This includes managing budgets, timelines, and resources, as well as measuring the effectiveness of each campaign.

Conduct market research: Marketing directors conduct research to understand the needs and preferences of target audiences and identify new opportunities in the market. This includes analyzing market trends, customer behavior, and competitive activity.

Manage the brand: Marketing directors are responsible for managing the company's brand identity and ensuring that all marketing messages and campaigns are consistent with the brand's values and messaging. This includes overseeing the development of brand guidelines, messaging frameworks, and visual identity.

Collaborate with internal teams: Marketing directors work closely with other internal teams, including sales, product, and customer support, to ensure that marketing efforts are aligned with overall business objectives. This includes collaborating on product launches, lead generation campaigns, and customer retention initiatives.

Measure and report on marketing performance: Marketing directors are responsible for measuring the effectiveness of marketing campaigns and reporting on key performance metrics to internal stakeholders. This includes tracking ROI, customer acquisition costs, and other metrics to demonstrate the impact of marketing efforts on business results.

Olivia Powell
Recruiting expert

Last updated Oct 18

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Marketing Director Job Description

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Frequently asked questions

What skills do you need to be a marketing director?

What are 6 duties of a marketing director?

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