Social Media Manager Job Description template and pdf with duties [2024]

Job summary 1

The Social Media Manager serves as the primary source of oversight and development for company-owned social media channels for the company. This role is responsible for the company’s immersion in web communications, social networking, and online communities, and represents the voice of Acceptance in the social media space by creating copy, engaging in online dialog, and answering questions where appropriate. The successful candidate will know the latest trends, and continually seek out new ways to drive communication and engagement. Having a strong sense of caring and understanding how to communicate with people of all backgrounds are important to success in this role.

Duties & Responsibilities 1

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Requirements & Skills 1

Job summary 2

This role is a data-driven communications function that is essential in driving and leading our content creation and social engagement strategy across our organization. This person is responsible for both creating a content strategy that supports the organization’s goals, and executing that strategy by developing, editing, and pushing content.

Duties & Responsibilities 2

Build and manage a rich social media content/editorial calendar that supports different departments of the organization, campaigns, and partnerships and is focused on developing a lasting and engaged relationship with partners, and the public.
Collaborate with internal teams and external influencers and industry experts to produce relevant content
Monitor social engagement performance and identify improvements and opportunities for growth. Create or edit existing content and work with the rest of the team to implement necessary changes.
- Prepare reports on social media activities and analyze metrics for project teams, senior leadership, and others as needed.
- Ensure a consistent voice online and be able to react in times of crisis.
- Stay current on digital trends and recommend opportunities.

Requirements & Skills 2

High school diploma
Entry-level skill set with social media engagement strategy and various platforms, including SEO
Demonstrated experience with social media audience segmentation and targeting
Demonstrated excellence in digital copywriting, content creation, and curation
- Strong organizational skills, easily able to manage multiple campaigns to multiple audiences simultaneously.
- Excellent writing and creative thinking skills with an ability to collect, analyze, and report on data to inform all decisions
- AS or BS degree from an accredited institution in a relevant field

Job summary 3

The Social Media Manager will be responsible for driving the social strategy by developing breakthrough campaigns and content to grow sales and deepen community engagement.

Duties & Responsibilities 3

Create, optimize, and report on all social media campaigns
Lead A/B test and measure the effectiveness of creative across platforms
Ensure brand messages are consistent throughout the channels
Recruit & manage influencers, bloggers, and brand advocates
Manage relationships and ongoing communication with creative and media agencies
- Serve as an internal champion and expert in social policy as it relates to employees, user-generated content, privacy, contests, and campaigns
- Evaluate emerging social media tools to see how they can be incorporated into the company's business, marketing, and public relations strategies
- Stay abreast of emerging social media opportunities

Requirements & Skills 3

6+ years digital experience
Four-year college or university degree required
Demonstrated strategic and creative mindset
Ability to bring brand stories to life in the social space
Strong planning and follow-up skills
- Demonstrated ability managing agencies and 3rd party vendors
- Working experience with platforms such as NetBase, Crimson Hexagon, or Hootsuite
- Core understanding of analytics and how to use data to drive content and campaign decisions

Job summary 4

The Social Media Manager will collaborate with the Director of Social Media to manage the social strategy, content creation, community management, and measurement. The Social Media Manager will navigate the program portfolio through the ever-evolving social media landscape by researching audience preferences, discovering current trends, developing original content, and suggesting creative ways to promote our brand and attract new prospects.

Duties & Responsibilities 4

Curate and manage the social media platforms daily (Facebook, Twitter, LinkedIn, Instagram)
- Report trends to senior management, and manage full-scale organic campaigns (coordinate with digital media team on paid social campaigns)
- Increase user engagement, and research / analyze data to adapt social media content
- Manage posting calendar, and ensure the effectiveness of social media / encourage best practices

Requirements & Skills 4

Job summary 5

We’re looking for a Social Media Manager to grow our client's followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our client's companies You should have command of the best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.

Duties & Responsibilities 5

Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and potentially additional channels (Snapchat, Instagram, Vine, etc.).
Create shareable content appropriate for specific networks to spread our client's brand and their content and links.
Listen and engage in relevant social discussion about the company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don’t yet know them.
Run regular social promotions and campaigns and track their success, ranging from Twitter chats to Google+ Hangouts, to LinkedIn conversations, as well as the content and links posted through these and other channels.
- Work alongside other marketers and content producers to help distribute content that educates and entertains their audience.
- Drive consistent, relevant traffic and leads from our social network presence.
- Explore new ways to engage and new social networks to reach the target buyers.

Requirements & Skills 5

BA/BS degree or equivalent work experience.
- Active and well-rounded personal presence on social media, with a command of each network and its best practices.
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
- Bonus experience and skills include Adobe Creative Suite, demand generation marketing, inbound marketing, and blogging.

Job summary 6

We are looking for an experienced Social Media Manager to join our world-class marketing team to take our organic content to the next level. We are looking for someone who is scrappy and knows how to test effectively and drive performance, engagement, and loyalty from our audience of customers.

Duties & Responsibilities 6

Own organic communication across social media platforms
Engage, develop, and cultivate a brand audience
- Create, develop, and execute content and ideas
- Develop community management and engagement
- Track and analyze social media growth and performance

Requirements & Skills 6

Experience running organic social or a social account for a Direct-to-Consumer or B2C company, or equivalent
Demonstrated ability to significantly grow followers, engagement, and audience
Understanding of consumer and content trends

Job summary 7

As a Social Media Marketing Manager you will be primarily tasked with generating new prospects and contacting sales leads. You will be the marketing manager for your client’s an advertising and social media.

Duties & Responsibilities 7

Prospecting, targeting, and meeting with potential clients: B2B Sales
Knowledge base of websites, social media, and advertising basic terminology
Promote the Company at local events and through online targeting/outreach
Sending out email messages and tracking sales leads for your sales funnel
Schedule meetings for the company and facilitate them
- Have a basic knowledge base of things like Google Analytics, CPM, and A/B Testing
- Be the direct communication for the Client and manage the ongoing relationship
- Learn new marketing trends to serve the company’s clients

Requirements & Skills 7

Sales skills. Advanced Training will be provided
Must have great verbal and written communication skills
Goals oriented and achieving more than the minimum
Understand the digital marketing world and current advertising trends
Understand how businesses can use technology and online media solutions to increase revenue, lower costs, or increase awareness of their brand.
Know about social media websites such as Facebook, Twitter, Instagram, Pinterest, and Snapchat. This means knowing and understanding their advertising capabilities and how a business can market on those social platforms: not just how to use personal accounts.
- Have an outgoing and positive attitude daily with the willingness to learn new things!
- Willing to take on tasks outside of your normal duties if needed.
- Must be at least 18 years of age

Job summary 8

As a Social Media Manager, you'll contribute your experience in and passion for social media marketing, leading social editorial and community management plans for the brand. You'll collaborate with team members to bring compelling digital stories to millions of enterprise business buyers and influencers across social channels. You'll demonstrate a creative aptitude in both copy and visuals and be responsible for managing a social voice across multiple brand expressions. You will also expand the creative and strategic comfort zones of internal stakeholders and inspire agencies to do their best creatively.

Duties & Responsibilities 8

Deliver on the global social media strategy and execute across all managed social media channels.
- Establish and manage global editorial content calendar and messaging, while collaborating with both internal stakeholders and external partners to develop content that nurtures all stages of the enterprise B2B buy cycle.
- Create and drive campaign strategies to increase social engagement and sentiment with a global audience of business decision-makers and influencers.
- Build partnerships with select global influencers to drive brand awareness and reach.

Requirements & Skills 8

Bachelor's degree or equivalent practical experience.
3 years of social media community management experience.
Experience with social media technologies (e.g., Spinklr and Crimson Hexagon).
Experience working with enterprise B2B brands.
Experience working with external creative agencies on social media content/campaigns.
- Experience managing social media channels.
- Knowledge of Cloud technologies and/or digital transformation.
- Understanding of the enterprise B2B buy cycle and demand generation.

Job summary 9

We are looking for an effective innovative Social Media Manager to work remotely full-time while owning the social media strategy and execution for a group of fast-growing e-commerce businesses. The ideal candidate is someone who can sell through their writing, DIY, offer quick and accurate advice, self-starter professional to assist with the company's branding.

Duties & Responsibilities 9

Social media strategy to develop relevant content topics to reach the company's target customers
Create, curate, and manage all published content such as images, videos, and writing
Build a community
Ensure marketing messages are conveyed clearly and delivered properly to prospects
Follow up on interested respondents
Design and write press releases
- Purge non-deliverable email addresses and opt-outs
- Use statistical analysis and reports to create campaigns
- Track and analyze direct and interactive marketing campaigns

Requirements & Skills 9

Exceptional writing skills; must have the ability to sell through writing
Email Marketing, Drip campaigns, and e-commerce experience
Must have a portfolio of 12 companies
- Agency Marketing - Co-sourced
- Crowd source content
- Strong project & time management skills

Job summary 10

As Social Media Manager, you will be responsible for working with an efficient, full-service marketing team and be our go-to resource for social media content, management, and metrics. You will manage all social media channels for clients from a broad range of industries, build social media calendars, be the voice of client brands, build relationships with industry influencers, and attract, delight, and convert audiences into brand advocates and customers. You will produce a variety of social media content types in collaboration with our creative, content, and development teams (graphics, text, video, quizzes, contests, live streams, Q&As, etc.) and strive to turn social media referral traffic into leads for our clients.

Duties & Responsibilities 10

Manage social media marketing channels, content, campaigns, and day-to-day activities
Curate relevant content to reach the audience most likely to engage, work with, and/or advocate on behalf of our brands
Plan and manage the publishing calendar, social objectives, messaging, writing posts, and sourcing or creating the visual images for these posts, aligning to the overall product and marketing plan
Implement best practices for social listening, uploading, tagging, reporting, and optimization of channels
Grow engagement, reach, referral traffic, and conversions through proactive organic and paid campaigns and management
Direct designers to produce exciting, eye-catching social graphics – having design experience on your own is a plus
- Analyze relevant data and produce weekly reports on recent social activity, providing insights and recommendations as needed
- Partner with internal and external teams as needed to maximize social reach/performance
- Manage day-to-day reactive and proactive communications on all key social media channels

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Social Media Manager Job Description

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