Campaign Manager Job Description

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Campaign Manager Job Description

Job descriptions
Marketing and Communications

Job summary 1

We are looking for a driven, data- and results-oriented Campaign Manager to join our team. This role will be responsible for the execution of customer campaigns designed to drive product adoption, customer engagement, and account growth. The ideal candidate has experience in customer lifecycle marketing and a strong background executing campaigns targeting self-service subscription customers that purchased through an eCommerce sales channel. A primary function of this role is to execute programs that drive the adoption and consumption of our product and support scaling the field organizations' ability to serve their customer account base.

Duties & Responsibilities 1

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Work closely with stakeholders to build comprehensive customer marketing initiatives and programs that expand customer's existing use of our product
Manage integrated customer marketing programs including; email, social, display and webinars
Create and execute A/B testing plans to drive campaign optimization decisions
Make recommendations and continuously refine the marketing mix to drive the best results
- Partner with lifecycle marketing, and content strategist teams to improve messaging and identify new content for campaigns
- Closely collaborate with the Sales organization to optimize how we target accounts to drive increased adoption and expand their usage, through the right level of enablement
- Monitor and communicate programs, and adjust as needed to address adoption gaps and optimize performance

Requirements & Skills 1

Job summary 2

As a Campaign Manager, you will be a go-to member of the team responsible for getting tasks done quickly, efficiently, and properly. You will also be responsible for integrating content across various brands and products, such as customized email templates, blog posts, and websites. The role requires an individual with strong technical knowledge and skills, great communication, extreme attention to detail, and a superior drive to learn on the fly and consistently exceed expectations.

Duties & Responsibilities 2

Manage the daily distribution of email campaigns
Collaborate with various departments within the company including Design, Engineering, DevOps, and Editorial to ensure that emails are distributed promptly
Work in executing and improving quality assurance and testing processes for all web, mobile and email products across the company to ensure pixel-perfect design integration and bug-free functionality
Quickly integrate content for existing and new custom email templates adhering to tight deadlines
Proof and QA campaigns to ensure 100% accuracy and efficiency
- Support the test design and multivariate tests to improve content performance
- Work independently or cross-functionally to troubleshoot and resolve technical issues
- Research current trends and suggest improvements to elevate existing campaigns

Requirements & Skills 2

Job summary 3

This is a meaningful Campaign Manager role that sits on our Employer (B2B) Marketing team and is an outstanding opportunity to devise, supervise and execute strategic marketing campaigns that will help drive the acquisition of new employer customers. As a Campaign Manager, work alongside our enterprise sales team on specific accounts to help drive deal velocity. The person in this role will have the opportunity to flex both creative and analytical skills while rolling up their sleeves in a fast-paced start-up environment!

Duties & Responsibilities 3

Requirements & Skills 3

4-5 years of professional experience in marketing or related field (account-based marketing background a plus)
Proven track record of success in executing b2b marketing campaigns
Understand the marketing funnel and effective format/channels for each stage of the funnel
Creative ability to string the marketing touches to bring a prospect along from awareness, education, consideration, and purchase journey
Ability to manage several marketing campaigns at one time
- Keen eye for detail and strong project management skills
- Understanding of current marketing trends (b2b a plus)
- Understanding of marketing tech stack and how they can be leveraged for different marketing efforts

Job summary 4

Campaign Manager is a key member of the integrations technical team responsible for client/account-specific technical implementation of digital campaigns and offers to include messaging, offer, campaign, audience/segment setup, and monitoring. Responsible for working closely with the strategy, creative and technical teams to execute full campaign flows across multiple channels cohesively.

Duties & Responsibilities 4

Requirements & Skills 4

Bachelor’s Degree in Business, Communications, Technology, Marketing, Math, or related field or equivalent experience
Knowledge of Salesforce Marketing Cloud/ExactTarget a plus
Detail oriented with exceptional organizational skills and the ability to prioritize, monitor, and manage personal workload and multiple projects/client
Eagerness to learn multiple platforms and their capabilities/limitations
Strong ability to communicate verbally and written with internal and external clients maintaining strong relationships
- Ability to quickly adjust to shifting priorities and strong troubleshooting skills
- Ability to work both in a team setting and independent environments
- Adaptable and solution-focused

Job summary 5

We’re building a strong team of experienced marketers to help us continue to scale as one of the top fastest-growing unicorns ever. As a Campaign Manager, you will help us create integrated marketing campaigns based on market segments to gain new customers and build repeat business. You thrive in hypergrowth, fast-paced, ambiguous environments. You excel at critical and creative thinking, problem-solving, working cross-functionally, and building for scale.

Duties & Responsibilities 5

Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
Devise a campaign timeline and schedule as well as coordinate all participating team members
Supervise the execution, monitoring, and measurement of marketing campaigns and their success
- Communicate campaign plans, progress, and outcomes across stakeholders and teams
- Compile regular reports of campaign performance and results
- Improve new campaigns using data and feedback from existing and previous projects

Requirements & Skills 5

Bachelor's in Marketing, Advertising, or related field (preferred)
5+ year track record of campaign or program management experience
Experience overseeing simultaneous campaigns
Very strong interpersonal and communication skills
- Understanding of current market trends
- Excellent organizational skills
- Willing to travel domestically

Job summary 6

We are seeking a Campaign Manager to join our team. As the Campaign Manager, you will play a vital role in the success of the Ad Operations group, collaborating both internally and externally. This role will be responsible for the management of digital advertising programs and implementations, ultimately ensuring 100% delivery and invoicing of all campaigns assigned. As the Campaign Manager, you will have the opportunity to partner with almost every department at Company, from Revenue Operations, Sales, Marketing, & Research teams as well as external ad vendors. This opportunity will allow you to apply your advertising expertise to identify and implement new solutions within Company’s ad-serving technology.

Duties & Responsibilities 6

Work with clients to ensure delivery of all creative assets to spec
Manage post-sale client communication
Work with an outsourced vendor for support as needed
Manage trafficking, pacing, and optimization daily
Troubleshoot and resolve advertising issues
Understand and monitor advertiser KPI’s ensuring the best performance
- Provide screenshot decks
- Provide weekly reporting and post-campaign wrap-up data
- Manage month-end billing and reconciliation in coordination with internal teams

Requirements & Skills 6

1 year+ experience in an AdOps campaign management/support role in the advertising/online media space (video ad experience a strong plus)
Experience with Google Ad Manager, FreeWheel, or similar ad-serving solutions is a strong plus
Experience with Operative, a strong plus
Must be able to multi-task multiple account projects, work well under pressure and excel in a fast-paced, high-energy environment
- Excellent verbal, written, and MS Office (Word, Excel, PowerPoint) skills
- Teamwork and interpersonal skills. Trustworthy and dependable
- Excellent attention to detail

Job summary 7

As the Campaign Manager you will be responsible for driving key campaigns from concept through release, working alongside Marketing, Sales, Product Marketing, and Operations, with the sole purpose of driving marketing qualified leads and ultimately marketing sourced pipeline and bookings. You will build campaigns from the ground up, track and refine them based on performance indicators; demonstrate accountability for MQLs and conversion targets; and work collaboratively in a highly-matrixed environment to successfully align with company objectives and desired outcomes. We are looking for a marketer with superior knowledge of demand generation best practices, a natural inclination to measure the effectiveness of marketing activities, strong project management skills, and the ability to drive program execution while managing the expectations of various stakeholders.

Duties & Responsibilities 7

Grow marketing contribution pipeline/bookings via delivery of sales-ready MQLs, transform how Company engages and influences buyers, and identify incremental growth opportunities by creating, executing, and leading the demand generation campaign motions for top strategic priorities, with clear goals, objectives, strategies, and tactics.
Develop and execute actionable campaign plans that can scale across fields, partners, and customers, with a clear focus on quality execution and campaign outcomes that lead to MQLs.
Lead campaigns end to end, with knowledge of audience, brand, thought leadership, targeting and segmentation strategies, campaign analysis, messaging and positioning, creative, content mapping/development management, and the marketing mix across the buyer’s journey.
- Excel in clear and concise verbal and written communications; should lead and orchestrate virtual teams to drive alignment from concept through release; lead periodic campaign reviews; and share regular updates to key stakeholders.
- Build strategic marketing partnerships internally and externally, to influence, motivate, and move the campaign's function forward.
- Measure the metrics, capture and provide business insights, and consistently report impact.

Requirements & Skills 7

Job summary 8

We are currently seeking to fill our Campaign Manager positions. This is your opportunity to join a company with a history of entrepreneurial innovation and a philosophy of ‘promote from within’.

Duties & Responsibilities 8

Actively manages and maintains contacts with customers and sources new business through prospecting for new customers.
Identifies and classifies sales opportunities.
- Participates in training sessions, conference calls, and sales meetings as requested.
- Consults face-to-face with local clients and prospective clients with an account territory
- Understand customer needs and assist with product inquiries to ensure their purchase order gets processed.

Requirements & Skills 8

Degree preferred
Proven ability to work hard and to achieve targets/goals
Professional appearance and demeanor

Job summary 9

The Campaign Manager will be responsible for the implementation and management of digital campaigns from start to finish. They will work closely with Planning and Sales to ensure assigned campaigns obtain optimum performance as well as exceed client expectations.

Duties & Responsibilities 9

Implement FEP/OTT/CTV campaigns through UI while trafficking in DSP and/or FreeWheel ad server
QA setup of campaigns and test creative to confirm they meet required video specs
Monitor and optimize multiple campaign executions to ensure campaigns are launching and delivering on schedule and according to client key performance indicator (KPI) expectations
Utilize data sources from STAQ and DOMO to review ad performance relative to campaign objectives, provide and execute optimization recommendations and increase performance for client
Ensure all booked revenue is recognized while campaign objectives are consistently met or exceeded and minimizing over-delivery
- Ensure clients and internal sales teams are receiving exceptional customer service and support
- Participate in client campaign kick-off calls to outline ad tracking requirements and deliverables
- Recognize, analyze and quickly solve discrepancies between platforms

Requirements & Skills 9

BA/BS Degree
1+ years of ad operations, trafficking, and/or digital campaign management preferred.
- Experience with online ad-serving systems such as DFP, FreeWheel, etc.)
- Knowledge of 3rd party ad tags (DFA/DCM, Sizmek, Flashtalking, Innovid, etc.)
- Demand-side platform (DSP) trading and optimization experience desired

Job summary 10

This position is responsible for the development and execution of CRM campaigns to grow and retain the Company's customer base. This position is specifically responsible for the timeliness, quality, and accuracy of campaign execution & its results. Furthermore in scope is the identification of channel and process improvement to support campaign management efficiency & effectiveness. The Campaign Manager builds and manages the campaign plan or program including channels, test & learn ideas, milestone management, QA/UAT, and ensuring timely deployment. This role guides forecasting conversations with business partners, delivering channel performance reporting, insights generation, and recommendations. This role works cross-functionally with key stakeholders, agencies, and other partners. The position requires experience (3+ years) with direct-to-consumer (D2C) channels, CRM, project management, direct marketing channels, digital marketing, reporting, and stakeholder management.

Duties & Responsibilities 10

Requirements & Skills 10

4-7 years of Research design experience and training experience.
2-4 years of Project Management experience (has managed small to medium-sized projects including multiple simultaneous).
2-4 years
2-4 years of Wireless cable or subscriber-based industry experience managing or developing CRM programs.
- 1+ year experience in relations management with external vendors and agencies.
- 1+ year Experience in Up/Cross-Selling and/or Brand Trust, Loyalty Campaign Management, and Performance Analysis.
- Bachelors Degree required.

Frequently asked questions

What Is The Description Of the campaign manager?

A campaign manager is a professional who oversees the planning, execution, and tracking of marketing campaigns. They are responsible for developing and implementing strategies that will help promote a brand, product, or service, as well as identifying and targeting specific audiences to increase engagement and sales.

The main responsibilities of a campaign manager include setting campaign goals, creating and managing budgets, developing timelines and schedules, coordinating with creative teams to develop advertising materials, and analyzing campaign performance metrics to assess success and make adjustments as necessary.

Campaign managers may work in a variety of industries, including advertising, public relations, and digital marketing, and may be employed by agencies, corporations, or non-profit organizations. Successful campaign managers typically have strong communication and project management skills, as well as experience with data analysis and digital marketing tools.

What Does A campaign Manager Do?

A campaign manager is responsible for overseeing the development and execution of marketing campaigns, which are designed to promote a product, service, or brand. Here are some of the key tasks that a campaign manager typically performs:

Setting campaign goals: The campaign manager works with the client or stakeholders to determine the overall objectives of the campaign.

Developing a strategy: Based on the campaign goals, the campaign manager develops a strategy that outlines how to achieve those goals. This includes identifying the target audience, selecting the appropriate marketing channels, and deciding on the messaging and creative approach.

Managing the budget: The campaign manager is responsible for developing and managing the campaign budget, ensuring that resources are allocated efficiently.

Coordinating with creative teams: The campaign manager works with creative teams, such as designers, copywriters, and videographers, to develop advertising materials that will be used in the campaign.

Overseeing campaign execution: The campaign manager oversees the execution of the campaign, making sure that everything is running smoothly and that deadlines are met.

Analyzing campaign performance: The campaign manager tracks and analyzes campaign performance metrics to assess the success of the campaign and identify areas for improvement.

Making adjustments as necessary: Based on campaign performance data, the campaign manager may make adjustments to the campaign strategy, creative materials, or targeting to optimize performance.

Overall, a campaign manager is responsible for ensuring that a marketing campaign is successful, from planning and strategy development to execution and analysis.

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