Brand Specialist Job Description
Job summary 1
The Brands Specialist will assist and support the Owned Brands Manager throughout the product development lifecycle of owned brand products, promote customer satisfaction, and positively impact brand positioning for the brand. The Brands Specialist is responsible for ensuring the completion and accuracy of required documentation to support new product introductions. This position reports to the Owned Brand Manager.
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The Brand Specialist position offers an exciting introduction to our online retail business and a broad training ground for future success. This role will work directly with strategic and large vendors to grow their business through various levers including merchandising/marketing, new product launches, pricing, inventory management, and supply chain optimization. The Brand Specialist will also work with multiple internal teams and management as they grow and improve their vendor's success. This role is for experienced brand managers with the ability to think strategically and act tactically.
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The Brand Specialist develops and administers social media content that is designed to engage users and create an interactive relationship between the community and University. This position also manages and updates University’s web page content
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The fundamental purpose of the Brand Specialist position is to support sales and customers, by monitoring and tracking all transactions. This position will be the front-line contact between Sales and all departments in the Company who have a direct impact on fulfilling customer orders and/or requests. This position will make calls to customers to support the brand’s exposure and provide product knowledge. Follow daily procedures so that we fulfill our organizational objective of creating a moment for the customer as it relates but is not limited to; new products, promotions, on-site training/coaching, customer communication, orders, SalesForce, warranty, and any updates.
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A Brand Specialist is responsible for managing the company’s brands and individual products while developing plans that support lines of service, brand objectives, increased sales, and increased Brand/Company awareness to the market and consumer.
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We are looking for a Brand Specialist. You will fully support our Employer Branding activities (campaigns, events, content creation, and more) and digital presence. You will partner together with our Branding and Talent Attraction Teams on designing our approach to attract, engage and hire the talented people we need across the globe.
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We are looking for a Brand Specialist, who will be responsible for supporting the brand team in marketing and innovation initiatives. A passionate, curious, organized self-starter with strong analytical skills.
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The Brand Specialist supports the research, development, and implementation of marketing campaigns and related projects. Campaigns will be identified annually in the strategic business and marketing plans for each hospital and clinic across the enterprise. The Specialist will report to a Brand Strategy Manager who leads marketing strategy for specific service lines and initiatives. The Specialist will act as a research assistant for reports on marketing trends, the competitive landscape, pricing, new procedures, and services. They will be able to perform a variety of assigned tasks simultaneously. The role requires creativity and strategic thinking in support of campaign development and other projects assigned by the Brand Strategist. Excellent writing and editing skills are essential. The position requires adherence to policies, procedures, and regulations to ensure compliance and patient safety.
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The Brand Specialist will be responsible for the tactical execution of our services and offerings and will work closely with their Manager and Sr Director in support of agreed partner deliverables.
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We are looking for a Brand Specialist.
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Frequently asked questions
What are 10 things brand specialists do?
Brand specialists are responsible for developing, promoting, and protecting a company's brand identity. Here are 10 things that brand specialists typically do:
Develop brand strategies: A brand specialist is responsible for developing brand strategies that align with the company's overall marketing goals.
Conduct market research: A brand specialist conducts market research to gain insights into consumer behavior, market trends, and competitors.
Define target audience: A brand specialist identifies and defines the target audience for the company's products or services.
Create brand identity: A brand specialist creates the visual and verbal elements of a company's brand identity, such as logos, slogans, and messaging.
Develop brand guidelines: A brand specialist develops brand guidelines that ensure consistency in the use of brand elements across all marketing channels and materials.
Manage brand reputation: A brand specialist monitors and manages the company's online reputation, responding to negative feedback and reviews.
Coordinate marketing campaigns: A brand specialist coordinates marketing campaigns that align with the company's brand identity and messaging.
Collaborate with creative teams: A brand specialist collaborates with creative teams, such as graphic designers and copywriters, to develop marketing materials that reflect the company's brand identity.
Measure brand performance: A brand specialist measures the performance of the company's brand across various marketing channels and adjusts strategies as needed.
Ensure brand compliance: A brand specialist ensures that all marketing materials and communications comply with the company's brand guidelines and legal requirements.
Overall, a brand specialist is responsible for developing and promoting a strong brand identity that effectively communicates the company's values and messaging to its target audience.
What are brand specialist skills?
Brand specialists need a combination of skills related to marketing, branding, creativity, and communication to be successful in their role. Here are some of the key skills that a brand specialist should possess:
Marketing: A brand specialist should possess strong marketing skills to develop effective brand strategies that align with the company's overall marketing goals.
Branding: A brand specialist should possess strong branding skills to create a compelling brand identity that reflects the company's values and resonates with its target audience.
Creativity: A brand specialist should possess strong creative skills to develop innovative ideas for brand campaigns, messaging, and visual elements.
Communication: A brand specialist should possess strong communication skills to effectively communicate the company's brand identity and messaging to internal and external stakeholders.
Analytical: A brand specialist should possess strong analytical skills to conduct market research, measure brand performance, and adjust strategies as needed.
Project management: A brand specialist should possess strong project management skills to coordinate marketing campaigns, collaborate with creative teams, and ensure that projects are completed on time and within budget.
Attention to detail: A brand specialist should possess strong attention to detail to ensure that all marketing materials and communications align with the company's brand guidelines.
Adaptability: A brand specialist should be able to adapt to changing market trends, adjust strategies as needed, and work effectively in a fast-paced environment.
Customer focus: A brand specialist should have a customer-focused mindset, understanding the needs and preferences of the target audience and developing strategies to effectively reach them.
Business acumen: A brand specialist should possess the strong business acumen to understand the company's goals and objectives and develop brand strategies that support these goals.
Overall, a successful brand specialist should possess a combination of skills related to marketing, branding, creativity, communication, analysis, project management, attention to detail, adaptability, customer focus, and business acumen.