Brand Strategist Job Description

Job summary 1

We're looking for a Brand Strategist to join our team and help lead the development of marketing strategies that will drive growth for our studio companies. You'll develop informed messaging strategies to engage specific audiences and campaigns to increase the impact of marketing for early-stage companies. Your work will focus on both short-term wins and improving long-term perceptions. In close collaboration with founders and teams, you'll provide the learning and recommendations that inform foundational product messaging strategy, marketing plans, and strategic creative briefs that identify target consumer segments, key insights, potential channels, etc.

Duties & Responsibilities 1

• Building foundational brand and product strategy documents.
• Working across teams and with product leaders to develop messaging hierarchies for key product explorations, launches, and campaigns.
• Building messaging maps, research discussion guides, content strategies, and competitive audits.
• Standing up marketing processes.
• Generating and presenting creative briefs to shape strategic thinking and focus, partnering with our brand and design team to develop actionable audience-centric ideas.
• Engaging directly with a range of stakeholders, including studio company founders.
• • Playing the role of "simplifier" who sees a path forward through complicated ideas and conflicting opinions, and who can communicate this path with clarity, conviction, and purpose.
  • Developing and executing research plans for supplemental qualitative and quantitative research to develop new insights and implications/opportunities.
  • Facilitating planning and ideation sessions.

Requirements & Skills 1

• 10+ years of professional experience, building brand strategy for early-stage (even pre-product) technology companies.
• A flexible mindset with good instincts and high empathy.
• A collaborative working style and desire to support cross-functional teams.
• Strong writing and storytelling skills and an ability to help teams define their verbal identities.
• Experience conducting qualitative and quantitative research, using it to inform brand, service, and experience design.
• An ability to see the big picture, synthesize insights, and translate them into frameworks for brand strategy and design thinking.
• • A clear communicator who has experience working directly with clients, and who can build a positive relationship while standing behind a team's work.
  • A proven track record of leading through influence and delivering persuasive presentations to a variety of stakeholders and audiences.
  • A knack for rolling up your sleeves and taking action, thriving in fast-paced environments, and managing multiple shifting priorities.

Job summary 2

In this Brand Strategist role, you will shape brand marketing decisions and develop core positioning and messaging to create beautiful and intuitive brand platforms, campaigns, and stories. You will work cross-functionally and partner with creative teams to develop brand standards and systems along with executing our core awareness, engagement, and business goals. You will be responsible for all aspects of core brand strategy and marketing including insights development, research, and the development of brand standards. You will track and report how our brand performs and present insights and recommendations to advance our core mission and goals. You will also work closely with Product Marketing and the Brand team to help develop briefs for our partnerships and campaigns.

Duties & Responsibilities 2

• Define the brand by developing and adapting global brand guidelines. Ensure branding strategy alignment across the company.
• • Gather user insights, define user segments, and identify brand trends, acting as a primary point of contact for brand and user insights for our Marketing, Product, and UX teams.
  • Partner effectively with Product Marketing, Product, and Engineering teams, and Regional Marketing stakeholders to orchestrate go-to-market strategies and creative briefs that deliver exceptional experiences.
  • Develop our brand strategy, platform, and guidelines to ensure all brand messages effectively capture the brand style and drive goals.

Requirements & Skills 2

• 6 years of experience in brand, marketing, and business-building roles.
• Experience in strategy, brand building, and project management.
• Experience analyzing and translating data into insights and product features.
• Experience developing creative campaigns, reviewing creatives, directing agency partners, developing toolkits, and executing brand marketing tactics.
• Experience translating breakthrough brand strategies to brand portfolio strategies, brand architectures, and brand systems.
• Understanding brand architecture, brand development, brand management, insights development, and marketing processes.
• • Ability to communicate effectively, convey strategy, manage objections, and work collaboratively with a variety of teams.
  • Ability to build strong, collaborative relationships with a diverse range of partners and influence at multiple levels of the organization.
  • Strategic mindset and creative approach, comfortable with technical products and topics.

Job summary 3

We are looking for a Brand Strategist experienced in collaborating closely across various marketing disciplines; delivering superior work and service to a diverse, blue-chip clientele; and helping the team to win new business.

Duties & Responsibilities 3

• Lead/consult on all primary research initiatives, ensuring methodology matches research objectives.
• Push to include more primary research, when necessary.
• Oversee the relationship between the agency and research department or vendor, when appropriate.
• Push for new and creative methodologies, as appropriate.
• Oversee secondary research (provide direction to gather, distill and summarize insights; lead when necessary).
• Oversee data analysis
• Determine which insights should be woven into a strategic narrative
• Key team member, present during research, that provides on-the-fly guidance and suggestions on any changes that need to be made.
• Oversee/author agency-led research reports. Consult on external reports.
• • Write and gain approval of creative briefs from key stakeholders for business development opportunities with current or prospective clients.
  • Oversee ideation sessions, including moderating and/or conducting upfront briefing of one/more areas.
  • Determine if campaigns met goals; consult on course corrections, as necessary.

Requirements & Skills 3

• 2-4 years of experience working in communications, marketing, research, and/or creative fields
• A portfolio of brilliant insights leading to effective consumer-facing campaigns
• • Bonus: played a significant role in successfully establishing a new brand, leading a “Challenger Brand” to greater prominence, or reinventing an established brand so that it’s now flourishing again…should be able to speak to results
  • Enthusiasm for driving creative ideas that push boundaries and shape culture
  • Client-facing experience and/or experience working with clients in an interagency dynamic

Job summary 4

Are you passionate about making connections and building relationships with others? Would you love to manage several calendars, meetings, and agendas to ensure operations run smoothly? Are you an individual who thrives when working in a collaborative environment? You’re the type of individual who would be perfect for the Brand Strategist role currently available at our Company, where you will lead the Brand Council in developing brand-related initiatives and executing day-to-day brand council operations. In this role, you collaborate with internal teams, providing recommendations based on feedback to optimize execution and strategy, ensuring values align with the organization and client goals.

Duties & Responsibilities 4

• Manage all incoming client requests and ongoing meetings, acting as the central point of contact, providing regular status reports and disseminating information to key stakeholders, seeking solutions, and exceeding client expectations.
• Multi-task across simultaneous projects and deadlines, collaborating with appropriate team members to understand business objectives and audiences.
• Developing a consistent tone, voice, and creative concepts.
• Uphold communication channels amongst Company’s interdepartmental teams to collect feedback and provide recommendations when formulating branding operating procedures and policies on brand-related initiatives.
• • Communicate key insights and valuable feedback to internal and external clients to help measure the success of the Company’s brand-related initiatives when reviewing detailed reporting data.
  • Deliver a creative brief that informs the voice and brand direction of marketing campaigns across media and social channels.
  • Act as a liaison between Company’s internal resources and third-party vendors, agencies, and organizations.

Requirements & Skills 4

• 3-5 years of previous coordination experience in a marketing or project management role.
• Proficient in Google Suite and Microsoft Office.
• Excellent verbal and written communication.
• Ability to work well under pressure, meet deadlines and prioritize tasks.
• • 3+ years of administrative experience supporting a high-level executive.
  • Strong problem-solving skills.
  • Ability to interpret, communicate, execute, and maintain the narrative vision of projects when collaborating with internal teams and departments.

Job summary 5

We seek an experienced Brand Strategist to join the team. We are looking for a talented brand designer capable of creating a strategic vision for a wide variety of project types in the built environment. Candidates must have strong conceptual skills and the ability to communicate them graphically. You will be an integral member of a diverse network of design professionals who value collaboration, fresh insight, and bold talent. You will also be part of a sought-after culture that supports dynamic career advancement and prizes work/life balance.

Duties & Responsibilities 5

• Creates a brand strategy and vision for world-class projects
• Researches and understands market conditions
• • Strategizes to appeal to market demographics
  • Works closely with senior staff supporting design and environments
  • Provides branding guidance to junior staff

Requirements & Skills 5

• Bachelor’s degree in graphic design, environmental design, advertising, or a related field
• 4+ years of Branding experience
• Experience in the built environment is preferred
• Experience with Illustrator, InDesign, and Photoshop preferred
• Strong conceptual abilities
• Excellent writing skills
• • Good graphic capabilities
  • Interacts well with other disciplines and clients
  • Ability to prioritize and concurrently service multiple projects

Job summary 6

We are looking for a visionary Brand Strategist to craft client brand stories and build executions that are audience-led, insights-driven, measurable, and on-brand. Combining rich insights through a lens that is both analytical in approach and creative in application enables the team to collaborate around key data to devise a ground-breaking short- or long-term strategy that positions the brand to achieve its KPIs. The Brand Strategist will seek to deliver ideas and concepts that set our clients apart from others, creating a strong and unique position for market growth and recognition across channels. As Brand Strategist, you will work within the Strategy team and play a central role in leading qualitative data mining efforts including conducting audience research studies and developing campaign strategies for both entertainment and brand clients. The ideal candidate has a traditional brand planner background within an agency and is a gifted writer/storyteller.

Duties & Responsibilities 6

• Storyteller - Uses their storytelling skills to craft engaging campaigns that lead to compelling briefs and big ideas for brands/clients.
• Big Thinker - Uses strategic thinking to develop big-picture campaign architecture and develop messaging that aligns with a brand’s goals and objectives.
• Future Focused - Follows and predicts trends to develop strategies that succeed in a changing marketplace and the ability to anticipate shifting consumer + customer profiles.
• • Thought Leader - Writes/develops POVs on culture and trends for clients and external marketing.
  • Insights Led - Researches clients’ current marketing strategies, customer profiles, and market share to develop a strong sense of strengths, weaknesses, and opportunities to improve brand positioning.
  • Executor - Devices and executes unique qualitative research exercises and uncovers the right quantitative data to cull deep, rich insights that feed and lay the foundation for compelling brand and execution strategies.

Requirements & Skills 6

• 5-7 years experience within a brand strategy and/or account planning role
• Agency planning experience on a brand account is preferred
• Client facing experience is required
• Proven track record of successfully leading projects from conception to execution
• Powerful communicator across the board (written, interpersonal, presentation) and strong storytelling ability
• Executive presence with the ability to work a room, present well, and deliver information in a trustworthy manner
• Meticulous, collaborative, patient, level-headed, able to work well under pressure and maintain a positive attitude
• Experience with audience research and social listening tools
• Works collaboratively with the strategy team as well as independently
• Creatively inclined and comfortable leading brainstorms and creative thinking
• Comfortable rolling up sleeves and building out decks
• Ability to thrive in a fast-paced high pressured environment
• • A work ethic powered by an entrepreneurial spirit
  • Social media experience is a plus
  • Experience managing people is a plus

Job summary 7

We are seeking a Brand Strategist to join our team. Our strategists work with brands across a diverse spectrum of industry categories, tackling the unique strategic needs of every client. As a Brand Strategist, you will own strategy projects from their ambiguous beginnings through to their execution and delivery. This means helping foster the early stages of the client relationship, identifying the strategic brand challenges to be solved, and answering those challenges through the development of brand strategy, brand architecture, positioning strategies, and messaging platform.

Duties & Responsibilities 7

• You are a thinker and a listener. Your thoughtfulness includes seeking out the perspectives of others – be it clients, customers, or colleagues.
• You see the “big picture” but are equally passionate about the details. You challenge client thinking with confidence, and fearlessness because of the rigor you apply to your work.
• • You are highly curious, seeking out data and trends that build a case for your recommendations.
  • You roll with the punches, believing there are multiple ways to approach a problem, tackling the nuances of every client with agility.
  • You are a doer and a creator. You write. You ideate. You even name stuff. Some of your best work happens in the trenches, both alone and in full-tilt collaboration with your colleagues.

Requirements & Skills 7

• 7+ years of experience in a creative agency, digital agency, or research environment with 5+ years in client-facing roles.
• Research know how. Track record collaborating with research firms to determine study design, screeners, discussion guides, and the overall execution of qualitative and quantitative studies. Also, experience with identifying actionable insights from research findings.
• • Workshop planning and moderation expertise. Skilled at leading clients through tough conversations and guiding them into new strategic and creative territories. Deep familiarity with exercises and frameworks used to develop a brand’s mission, vision, values, purpose, personality, writing style, competitive landscape, positioning strategy, and messaging pillars.
  • Strong writing skills. Adept at translating strategy into external-facing content, including brand stories, value propositions, taglines, web copy, and various other touch points.
  • Exceptional presentation skills. Comfortable interfacing with clients both remotely & in-person.

Job summary 8

We are seeking a Brand Strategist to join our team. Smart, action-oriented, passionate, and curious. We’re looking for someone who can jump in and get excited over a variety of brands, audiences, and cultures to be a catalyst for creativity.

Duties & Responsibilities 8

• Present actionable data-led insights around brand, audience, culture, and category
• Navigate key research sources and pull meaningful insights
• Bring a fresh perspective that stems from observations from unexpected places
• Translate client briefs into compelling creative starting points
• • Help with new business pitches
  • Inspire and partner with creative teams to get fresh, breakthrough ideas
  • Collaborate on thought leadership pieces that bring added value for agency and clients

Requirements & Skills 8

• 4-7 years of strategy experience, ideally at a creatively-driven agency
• Experience with qual and quant research methodologies
• Experience with desk and proprietary (Stylus, PSFK, Contagious) research
• Social media fluency
• Experience working with Comms Planning
• • Previously worked with integrated Media, PR, and Insights teams
  • Self-starter, go-getter, ability to work with a high level of independence
  • Natural collaborator with great communication skills

Job summary 9

We’re looking for a Brand Strategist to join our growing account team. As Brand Strategist, you’re the voice of the audience. You uncover insights and identify forces and dynamics that shape the world in which our clients operate. You take these insights and synthesize them into workable briefs and presentations that can be leveraged by our clients and our creative teams. The Brand Strategist is ready to jump in and serve as the strategy lead on a mix of B2B and B2C accounts and projects. You’re energized by being part of a small but powerful team of planners tasked with solving a diverse set of client problems.

Duties & Responsibilities 9

• Champion the value of strategic planning, internally and externally
• Generate and present creative briefs to shape strategic thinking and focus
• Build messaging maps, research discussion guides, content strategies, and competitive audits
• Represent the audience and their needs
• Partner with the editorial team to build editorial strategies
• • Partner with the account team to ensure client alignment
  • Partner with the creative team to develop actionable, audience-centric ideas
  • Engage directly with senior clients

Requirements & Skills 9

• BA or equivalent experience required
• 5+ years of agency planning experience
• • Excellent communication and presentation skills
  • Experience building out assets for client workshops and business development
  • Experience designing and managing research

Job summary 10

The Brand Strategist is responsible for using data and insights to drive effective behavior-changing communications solutions to clients in partnership with the VP, of Strategy. He/she/they will take responsibility for understanding the needs and behaviors of patients and leading the development of forward-thinking and creative solutions across multiple channels. The Brand Strategist has an important role in the strategy department, able to partner effectively with their manager, the team, and the creative, and account as well as able to independently lead assignments to inform strategies created across digital, social, and multi-channel engagement.

Duties & Responsibilities 10

• Ensure you are current on marketing best practices; emerging trends, channels, technologies, platforms, and partners; and innovative programs and approaches—both within and outside of healthcare
• Lead research efforts with our data tools, and your online research in pursuit of actionable insights around key brand challenges, brand opportunities, patient beliefs, behaviors, and needs
• • Translate research into insights that support client needs and an optimized mix of channels, tactics, content, and messaging
  • Work with your account and creative teams to proactively identify opportunities for growth, bring new innovative thinking to clients
  • Play an active leadership role in our business development process, supporting proposal development and new business pitches

Requirements & Skills 10