Creative Strategist Job Description

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Creative Strategist Job Description

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Marketing and Communications

Job summary 1

Сontent team is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions that connect our advertising partners, platforms, and our portfolio of brands. In this Creative Strategist role, you’ll spearhead pre-sale ideation to dream up original, impactful, high-performing campaigns that span video, written content, social, experiential, and more. This person will work closely with marketing, sales, account management, and the rest of the branded content team.

Duties & Responsibilities 1

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Ideating creative, impactful campaigns for RFPs that span video, written content, social, experiential, and more
Offering creative solutions for advertiser needs based on our platforms and products
Utilizing data to conceive of content themes, formats, and more to develop performance-driven program ideas that feel organic for our brands
Participating in brainstorms big and small, from high-budget RFPs to daily thought starter ideation sessions
Writing persuasive, on-brand program, video, or content series pitches for marketing proposals to bring your ideas to life
- Responding to client feedback in the RFP stage with new solutions, pitches, and pivots
- Speaking on pre-sale client and/or agency calls to help pitch ideas or gather adequate information for the ideation process
- Researching and promoting new products or tools internally to make fresh, innovative, never-been-done-before ideas possible

Requirements & Skills 1

Job summary 2

We are looking for a Creative Strategist to join the Growth Team to help further our mission by creating amazing content on Facebook, Instagram, and TikTok. The ideal candidate is a writer/creator/strategist who can synthesize data and produce videos that convert to sales.

Duties & Responsibilities 2

Own projects from ideation to scripting to production to final delivery
Use research and data to ideate and test new hypotheses
Drive all aspects of the creative process – including but not limited to – select casting, direct shoots, writing UGC content & sales messaging, and providing direction for B-Roll
Work closely with editors to bring ideas to life
Analyze existing content, identify top performers, and improve results through new sequences, different headlines, or entirely new executions to test and scale
- Keep up to date on new creative messaging in the mental health care space
- Learn and apply Direct Response fundamentals to optimize results
- Collaborate across teams to incorporate insights, data, and best practices into your work

Requirements & Skills 2

Job summary 3

As a Creative Strategist, you'll be responsible for setting the overall strategic direction for multiple clients. You'll work collaboratively across teams to create top-performing ads, drive creative decision-making, and grow revenue for accounts spending upwards of $1M per month. This role is perfect for someone who is highly strategic, consumer-obsessed, and passionate about producing effective creative that sells. Applicants should have the drive to understand 'What makes a winning ad?' for clients across a breadth of industries. In one of the highest-leverage roles at the Company, the Creative Strategist will analyze data sets, debrief large teams on performance, produce briefs to be turned into ads, review consumer research, and provide direction and guidance across team functions.

Duties & Responsibilities 3

Own creative strategy for assigned clients and be responsible for their performance and revenue growth.
Be a leading voice able to tie together quantitative and creative insights into high-impact decision-making leading to revenue growth.
Collaborate directly with Creative Producers and Editors to write scripts, produce videos, and give strategic and creative notes, evaluating copy and visuals from a consumer perspective.
Use research, data, and creative insights to build hypotheses to test and iterate.
Analyze results of tests, forming hypotheses as to why creative concepts succeed or fail, and translate data directly into actionable creative insights.
Write strategic briefs outlining scientific, creative tests within ads to gain high-impact learnings.
- Identify top-performing concepts and work closely with Growth Managers to build strategic account plans.
- Identify top-performing concepts and create variations and iterations of playbooks to help Creative Producers and Editors understand how to scale out concepts that are working.
- Critically analyze media testing and scaling structures within FB Ads Manager and other platforms to ensure optimal conditions for performance.

Requirements & Skills 3

Job summary 4

The person who fills this role will be tasked with setting the tone for our branded content programs and ensuring our custom work meets the uncompromising standards Slate is known for. The Creative Strategist’s primary responsibilities will be managing the presale process from a creative standpoint, working with our Sales and Marketing teams to create strategic proposals, and collaborating with producers to bring those concepts to life. The Creative Strategist will also assist in a range of copywriting tasks for our branded content campaigns.

Duties & Responsibilities 4

Be a driving force in creative brainstorms by coming up with and collaborating on ideas that are unique, smart, thought-provoking, and strategic
Turn inventive ideas into clear, compelling RFP submissions
- Collaborate with teams across Marketing, Sales, Production, etc., to ensure creative concepts are presented clearly and will make for compelling content
- Assist with copywriting duties (article copy, podcast descriptions, creative treatments, etc.) and promotional deliverables (headlines, social copy, etc.) for branded content campaigns
- Stay up to speed on industry trends, the competitive landscape, and emerging content initiatives

Requirements & Skills 4

1 to 3 years experience at a media company or creative agency as a content or marketing strategist, copywriter, creative strategist, or brand strategist
Strong writer of long-form proposals and articles, as well as short-form social copy and headlines
Encourages others’ ideas, is the kind of person you want in a brainstorm
Deadline- and detail-oriented, incredibly proactive
- Flexible and willing to juggle multiple tasks across deliverables
- Excited to learn more about creative strategy, branded content, podcasts, and digital media
- Interest or experience in podcasts is a plus, but not a must

Job summary 5

We're adding a Creative Strategist to our team who will focus on shaping strategies and design solutions starting from a clear understanding of consumers, markets, and enabling technologies. We are looking for an expert in creative briefs and new business strategies. As part of the strategy team, you'll work with our creative team to help define the vision for, and execution of, solutions to everyday business problems and bring unity to teams and clients. You are a world-class storyteller who thrives in environments of strong empathy for the human condition, critical thinking, business acumen, and love for solving meaningful problems. You are a proven expert in trend forecasting and strategic thinking. You are passionate about people and their needs, and you use your storytelling skills to help create meaningful, engaging products and services. You have an innate curiosity and drive to find compelling consumer insights and are constantly searching for new ways of constructing effective and inspiring strategies and creativity.

Duties & Responsibilities 5

Client | Present directly to clients, gaining their trust by telling a concise and compelling story to explain our strategies and approach. Provide strategic direction to Account teams for brands across the digital ecosystem, in addition to partnering with creative and brand teams to create and update case studies each quarter that illustrate the compelling stories of our best work.
Team | Lead, manage, inspire, and motivate teams. Review team deliverables and collaborate with creative teams. Inspire, and strategic oversight and ensure the work gets noticed, used, and appreciated. Collaborate with Project Managers to develop and manage realistic timelines and project plans.
Innovation | Develop an industry-leading approach to trend forecasting and setting. Identify new tools, social channels, and emerging technologies to create customer journeys capable of identifying disruptive innovations throughout a brand experience.

Requirements & Skills 5

5+ years of professional strategy experience within a creative agency, consulting firm, and/or boutique strategy firm.
Demonstrated success in a creative briefing with the ability to walk through the most captivating choices and ideas, thoroughly explaining thought-process.
Insatiable curiosity and passion for uncovering human truths, choices, and behaviors.
Up-to-date understanding of market trends and a keen interest in following emerging technologies.
Strong project and people management skills. A proven track record of functioning as a project leader as well as an individual contributor.
- Expertise in synthesizing and translating information into cohesive and concise thoughts and plans.
- Experience in collaboration and working cross-functionally, both internally and nationally.
- Comfort with a flexible working style, keeping up with fast-paced accounts, and comfortable with shifting focus as business needs develop.

Job summary 6

As a Creative Strategist, you will work collaboratively to guide clients on how to strategically leverage influencer talent, social platforms, and technology to reach target audiences creatively and cost-effectively.

Duties & Responsibilities 6

Work with the Creative Team to develop detailed, multi-platform social influencer strategies
- Distill client briefs, conduct research, and analysis to develop strategic concepts and plans that address client needs
- Continue to develop and maintain a strong understanding of the main social media platforms and the latest social/influencer-related trends
- Create impactful presentations and reports that clearly articulate the key aspects of the strategic plan

Requirements & Skills 6

Job summary 7

We are looking for a Creative Strategist who not only has an eye for design but is a tech-savvy problem solver who is strategic at their core. You are undoubtedly charismatic and energized by interacting with others. You are an out-of-the-box thinker who always has the needs of the client on top of your mind. Ideally, you will come from a creative agency and/or tech background with an extensive understanding of the client management process and are very comfortable presenting work to clients. You are calm in the storm and able to maneuver through tough questions quickly and with ease. You will have led and executed the delivery of print & digital campaigns or projects.

Duties & Responsibilities 7

Support and lead conversations directly with exciting global clients
Partner with Design, Sales, and Product teams to optimize how we support our clients and identify new opportunities
Regularly liaise with Product teams to understand the ever-evolving Canva feature set and product roadmap
- Communicate effectively with the internal Design team, briefing them clearly and removing any ambiguity from client requests
- Write clear creative briefs based on client needs that internal and external teams can understand
- Provide feedback on designs to ensure they meet brief requirements, while Creative Leads maintain top-quality output from the team

Requirements & Skills 7

5+ years experience as a creative and strategic thinker, preferably with an agency background with tech product experience. Ideally, you’ve most recently held a position as a Creative Account Manager, Creative Strategist, or Art Director who is ready to be less on the tools and take on a more strategic role
Experience working directly with clients, able to take briefs and recognize clients' needs
A love for design and creativity with a great eye for layout and brand consistency
The ability to write simple and clear briefs, with experience in seeing those briefs through with your team from start to finish
A strong portfolio demonstrating your passion for designing clean, elegant, and beautiful designs
- The confidence to try new things, and a passion for big ideas and storytelling
- The ability to work collaboratively in a creative team environment
- Diligence to hit deadlines, problem-solve and offer suggestions to streamline and improve team processes.

Job summary 8

We are currently seeking a Creative Strategist to track and optimize digital user acquisition creative across all paid acquisition channels. Working closely with Video Editors and Growth Marketing Managers, you will lead user acquisition creative development. You will take the lead in writing creative briefs and optimizing digital user acquisition and ad creation. Partnering with the Growth Marketing manager, gain insight into campaign performance data and make recommendations to creative teams on how to further optimize performance. The ideal candidate has a varied background in creative development and user acquisition in the digital & social space, being able to easily transition between the roles of creative strategist and project manager.

Duties & Responsibilities 8

Work collaboratively with the Creative team to produce high-quality, engaging creative content that results in achieving campaign goals
Brainstorm new and creative growth strategies with Growth Marketing partners.
Collaborate with the Brand team to understand consumer insights and brand strategies. Identify trends and insights, and optimize spend and performance based on the insights
Write Creative Briefs and work directly with Creative artists in developing ad concepts
Working with external testing partners, understanding paid-acquisition growth strategy KPIs, and reporting the performance of all digital campaigns
- Manage the creative testing plan and report test results to key stakeholders
- Maintain a content calendar and manage planning and approvals for time-sensitive game updates. Collaborate with agencies and other vendor partners managing external creative development, in partnership with the Video Editing team
- Evaluate emerging tools and channels. Provide thought leadership and perspective for adoption where appropriate

Requirements & Skills 8

3+ years of experience in developing social/digital consumer experiences
Experience in user acquisition campaign management and content planning A great eye for new trends and a drive for executing with speed
Experience working with new social platforms (Tik Tok and Twitch) is a plus
Experience with Influencer Engagement a plus, but not required.
- Some experience with PR and brand communications
- Experience in brand building
- A passion to innovate

Job summary 9

As we continue expanding our marketing efforts, we’re looking for a skilled Creative Strategist to manage our advertising, content marketing, and brand-building creative efforts. You will work closely with the marketing design and ad operations teams as well as external creative agencies to develop engaging, original creative. The ability to organize, develop, and manage creative processes to produce engaging and performant creative is critical to this role. Success requires a collaborative mindset, a refined sense of aesthetics, and an ability to craft a range of compelling creative to achieve business goals. This is an opportunity to make a significant contribution to a rapidly-growing, mission-driven company.

Duties & Responsibilities 9

Manage creative strategy and creative development from concept through production and delivery for various ad mediums and advertising channels
Work closely with the creative team to develop unique, stand-out advertising creative, in print, video, animation, and digital still formats
Oversee content planning and road-mapping
Set the creative team up for success in the development, execution, and measurement of efforts
Produce creative briefs and provide feedback on creative deliverables
- Partner with the ad operations team to analyze campaign data to inform creative strategy
- Build strong relationships with external ad partners
- Ensure creative is consistent with the company’s brand and design direction

Requirements & Skills 9

5+ years of digital marketing experience with agency, platform, or brand or transferable skills
Candidates with a breadth and diversity of experiences, educational backgrounds, and perspectives
Someone who can engage a room of senior-level brand and agency representatives and inspire action
Experience building collaborative relationships with multiple internal stakeholders
- Someone who confidently clears their roadblocks to drive a project to completion
- A passion for, and experience influencing, visually-led, business-driving creative work
- An entrepreneurial mindset that's equally strong in ideation and execution

Job summary 10

We're looking for a Creative Strategist to join our Global Creative Strategy team as the first creative strategist in the North American market to help our advertising partners create world-class ideas. You'll have exposure to and opportunity to solve marketing challenges across a variety of verticals, objectives, and innovative business models. You'll be a top-notch creative and strategic thinker to help brands achieve business performance and do things never before done.

Duties & Responsibilities 10

Inspire partners by conceiving and presenting ideas for what their brand could do for the Company and work with them and the partnerships team to execute those ideas
Partner with the North American sales teams to uncover industry-level challenges and account-specific opportunities to develop creative-driven solutions
- Work autonomously with cross-functional teams like Sales, Measurement, Marketing, and Insights to drive creative effectiveness for individual advertisers and within broad go-to-market programs
- Build and maintain relationships with key creative agency partners and in-house brand teams
- Represent the Company creative strategy team in workshops, thought leadership events, and webinars

Requirements & Skills 10

B.S., B.A., BFA or greater, plus 10+ years experience in a creative environment, including experiential marketing and leading-edge consumer concepts
Outstanding communication and presentation skills (verbal, written, and visual) with the ability to influence and build consensus
Proficiency in writing and storytelling, including proven experience developing proposals
- Big idea thinking across multiple mediums - including live events, video, print, social, digital, and integrated campaigns
- Proficiency with PowerPoint, Keynote, and/or equivalent presentation software a must
- Prior B2B or automotive industry experience preferred, specifically Fleet and Commercial business

Frequently asked questions

What does a creative strategist do?

A creative strategist is a professional who works in the advertising, marketing, or creative industry to develop and implement strategic plans that help businesses achieve their objectives through creative means. The main role of a creative strategist is to use creativity and strategic thinking to solve business problems and meet business objectives.

Some of the specific tasks that a creative strategist may perform include:

Researching and analyzing market trends: This involves researching and analyzing market trends and consumer behavior to identify opportunities for growth and development.

Developing marketing strategies: This involves developing marketing strategies that align with business objectives, and that use creative tactics to engage and attract target audiences.

Crafting brand messaging: This involves crafting brand messaging that effectively communicates the value of the business or product to customers, and that helps to differentiate the brand from competitors.

Developing creative concepts: This involves developing creative concepts and campaigns that are aligned with business objectives and that resonate with target audiences.

Collaborating with creative teams: This involves working closely with creative teams, such as designers, copywriters, and video producers, to ensure that the creative concepts and campaigns are executed effectively.

Measuring and analyzing results: This involves measuring and analyzing the results of campaigns and initiatives and making adjustments to strategies as needed to improve performance.

Overall, the role of a creative strategist is to use creativity and strategic thinking to develop and implement effective marketing and advertising strategies that help businesses achieve their objectives.

What are the skills of a creative strategist?

The skills required to be a successful creative strategist can vary depending on the specific industry and job responsibilities, but generally include:

Creative thinking: Creative strategists need to have strong creative thinking skills, and be able to generate and develop innovative ideas that help businesses achieve their goals.

Strategic thinking: Creative strategists need to have strong strategic thinking skills, and be able to develop and execute plans that align with business objectives.

Communication skills: Creative strategists need to be able to communicate their ideas and plans effectively, both verbally and in writing, to colleagues and clients.

Analytical skills: Creative strategists need to have strong analytical skills, and be able to analyze data and trends to identify opportunities and make informed decisions.

Marketing knowledge: Creative strategists need to have a deep understanding of marketing principles, including consumer behavior, branding, and messaging.

Collaboration skills: Creative strategists need to be able to work collaboratively with others, including creative teams, clients, and stakeholders.

Project management skills: Creative strategists need to have strong project management skills, and be able to manage multiple projects simultaneously while meeting deadlines and staying within budget.

Adaptability: Creative strategists need to be adaptable and able to work in a fast-paced and constantly changing environment.

Overall, creative strategists need to have a combination of creative thinking, strategic thinking, communication skills, analytical skills, marketing knowledge, collaboration skills, project management skills, and adaptability to be successful in their role.

Olivia Powell
Recruiting expert

Last updated Sep 30

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Frequently asked questions

What does a creative strategist do?

What are the skills of a creative strategist?

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