Content Writer Job Description

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Content Writer Job Description

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Marketing and Communications

Job summary 1

We are looking for a Content Writer who has experience writing high-quality content. You will be responsible for a section of our website and growing its traffic and leads. This means researching a topic to find unique insights that provide readers with new, useful information and advice. You will have the opportunity to pursue professional development and performance-based bonuses.

Duties & Responsibilities 1

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Responsible for a section of our website and growing its traffic and leads.
- You will write content that is clear, easy to read, and more engaging than similar content.
- Collaborate with other writers and content writer PMs
- Researching new topics to find unique insights that provide our readers with new, useful information and advice

Requirements & Skills 1

At least 2 years of professional experience writing for online publications as a member of an internal team or staff member (not looking for heavy freelancing experience)
Proven ability to communicate complex topics in ways that are relatable and understandable for readers.
Able to bring unique, thoughtful insights to your content that aren’t already on Google. This can come from research or personal experience.
Well-versed with SEO and writing high-quality content that passes the "Google Test"
A strong understanding of CRO (conversion rate optimization) and how to incorporate a brand naturally into content when appropriate
- Highly organized and able to manage your time to meet deadlines.
- Proven experience delivering value-based communications.
- Empathy for readers and curiosity to understand their needs and wants.

Job summary 2

You will craft stories that leverage the information you learn to help sales win against our competitors. You will be a relentless researcher sifting through the data created by internal teams, you’ll interview sales reps, you’ll dig through industry analyst information, and scout for 3rd party content that validates our positioning. You’ll jump in and help out when RFPs need that extra competitive boost, and when sales ask us for help. You’ll be responsible for building relationships and conduits to information across product management, product marketing, internal research, and sales teams. The successful candidate will also be required to demonstrate the ability to own and lead multiple projects simultaneously.

Duties & Responsibilities 2

Gain an understanding of, and define the competitive landscape across Enterprise and Mid-market segments.
Create competitive content starting with the discovery of information from SMEs, create a story/narrative to match the value-selling approach, select the best form factor and drive the project through design, approvals, and publication.
Manage the review process with stakeholders, Legal, and Compliance.
Coordinate with the graphic designers on our team to produce professional-grade assets.
- Collaborate across the Sales Enablement Content team to identify areas where our competitive response could be improved. Establish projects to fill those gaps.
- Work with the Sales Enablement Content leader to set deadlines and meet or exceed those deadlines in delivery to the Sales organization.
- Respond to the RFP team and sales team requests for competitive assistance with a high sense of urgency.

Requirements & Skills 2

Bachelor’s degree preferred
Experience in content creation from inception to publication
5+ years experience in working with sales teams and competitive storytelling. Preference to those with field-facing experience such as Competitive Analyst, Sales Engineering, Customer Account Management, or Outbound Product Marketing.
Well-organized; ability to multitask and possess excellent time management skills
Able to manage multiple content creation projects at one time
Strong sense of urgency and the ability to work under tight timelines
- Ability to take ownership, prioritize, and efficiently complete tasks in a fast-paced environment
- Exceptional attention to detail, both in writing and in project completion
- Creative writing skills with the ability to craft a story to support a competitive selling strategy

Job summary 3

We are looking for a candidate who possesses strong writing and research skills to join our growing company as a Content Writer. This role focuses on developing engaging written and visual content for our website and is a key part of growing our business.

Duties & Responsibilities 3

Write in-depth product descriptions with the perfect blend of creative and technical writing skills
Enter shipping information and relevant product data into our database
Research and compile informative product buying guides to influence purchasing decisions
Regularly correspond with external vendors and internal departments to complete projects
Edit product descriptions, buying guides, and supportive text throughout our e-commerce website
Work on special projects such as writing video scripts, developing marketing copy for e-blasts and site ads, and maintaining internal resources
- Manage an ongoing task list of buying guides, special projects, and several hundred product descriptions per week
- Participate in team meetings and product training
- Communicate with the Purchasing, Site Maintenance, Photo, Video, Design, and SEO departments to complete projects on deadline

Requirements & Skills 3

Job summary 4

We're looking for a passionate, innovative, and influential Content Writer who will develop world-class advertising and content across several platforms as you continue to tell our brand story and engage with customers to drive the business. The right candidate will be able to develop powerful content and communicate the right information at the right time that inspires, influences, and will grow our iconic brand in the communities we serve and beyond.

Duties & Responsibilities 4

Requirements & Skills 4

BA in design or related field required
5+ years of experience in progressive creative services or creative operations roles. This includes content, design, and copywriting experience in branding, web, advertising, and marketing
Experience with a desire to work hands-on in producing creative for a variety of mediums including web, in-person events, video, photography, print, and email.
Passionate about brands, content, ideas, stories, design, and experiences. Success in applying that passion toward brand development, marketing campaigns, and consumer experiences both digital and in-person
Produced award-winning work, understanding the underlying trends to do so again
- Outstanding oral, written, and presentation skills
- Drive for creating, defining, and achieving quantifiable metrics/KPIs to identify, acquire, engage, and retain consumers
- Ability to handle multiple projects and meet deadlines.

Job summary 5

The Content Writer will work with a team of executives, proposal writers, proposal and capture managers, business development, and delivery personnel to ensure our marketing materials, social media activity, and proposals convey key company strategies, visions, and messages, and that developed marketing materials and proposals adhere to the highest quality standards. The ideal candidate must have excellent interpersonal skills, be able to work well with all levels of the organization, and be detail-oriented.

Duties & Responsibilities 5

Requirements & Skills 5

5-10 years of total experience
Advanced user of Microsoft Office Suite (Word, Excel, PowerPoint)
Experience with SharePoint, Adobe Creative Suite (i.e. InDesign, Acrobat, Photoshop), and common social media platforms and publishing tools
Knowledge and experience with office procedures, systems, and protocols
- Demonstrated written communication skills, grasp of English grammar, and understanding of AP style
- Demonstrated verbal communication and analytical skills
- Experience with marketing professional services and familiarity with industry terms, contracts, deliverables, and processes

Job summary 6

The role of the Content Writer is to produce marketing content in a variety of formats to best communicate the value of the company's products worldwide.

Duties & Responsibilities 6

Produces well-researched, validated, and high-quality content for publication online and in print. Employs rules set by the organization's brand guidelines.
Maintains an open channel of communication with the Vice President of Sales, Product Manager, and Training Manager to identify customers' needs and produce content that is highly relevant to our target audiences.
Proofreads and edits content produced by other members of the marketing team. Pays close attention to detail, follows English grammar rules, and avoids typos.
Ensures all content is in compliance with laws regulating the technology industry and marketing activities worldwide.
Organizes and maintains an editorial calendar with the assistance of the Marketing Director. Responsible for fulfilling all editorial deadlines.
- Utilizes industry best practices and familiarity with the organization's mission and goals to inspire ideas for engaging content in a variety of formats - written, audio, video, and graphic.
- Uses search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results.
- Contacts clients for interviews to produce case studies.

Requirements & Skills 6

Bachelor's degree in English, communications, journalism, or a related field
3-5 years of professional experience writing and editing content for a B-2-B audience
Knowledge of digital marketing tactics, including SEO, email marketing, and web analytics
- Excellent writing skills, as well as the ability to communicate and collaborate effectively and consistently meet tight deadlines
- HTML knowledge and experience using WordPress preferred
- Excellent eye for detail

Job summary 7

The Content Writer will work closely with the Manager of Content Marketing as well as other members of the content team to develop quality content and focus on supporting the business, as well as product-level strategic objectives. This individual will be comfortable and have expertise in writing and editing materials that cover a broad range of topics and targets. As a Content Writer, this individual will be expected to clearly articulate brand message, product positioning, and go-to-market strategies, as well as develop a strong grasp of these subjects and audiences over time. This role will also work with the internal writing team, agencies, and freelance resources to ensure consistent quality and integrity in our written materials.

Duties & Responsibilities 7

Develop, write, and edit marketing content to support campaign/project needs including: brochure copy, promotional campaigns, events, SEO, press releases, project profiles, blogs, technical content, and articles
Proofread published content and ensure consistent alignment to brand message and guidelines. Follow best practices for the channel on which it appears.
- Seek out research and training on content marketing best practices, trends, and opportunities
- Support team in utilizing digital tools and platforms to maintain regular communication on progress, timelines, and deliverables.
- Ensure stakeholder satisfaction throughout the planning and execution of events.

Requirements & Skills 7

Job summary 8

We are looking for a Content Writer to join our Marketing Team. You’ll help uncover our best stories, tease out what sets us apart, and highlight the ways we’re changing analysts’ workflows. Along the way, you’ll help us activate new audiences, generate traffic, and deliver leads and opportunities.

Duties & Responsibilities 8

Write a blog, guide, and website copy to help drive organic growth
Collaborate on creating a focused SEO strategy for content, including keyword research
Craft sales and marketing email campaigns to nurture leads

Requirements & Skills 8

Experience creating content and link building in a B2B technology company
Proven track record of writing, with experience in making complex topics understandable and engaging
Ability to write across multiple mediums: blogs, long-form customer stories, web, email, and social
- Self-starter with a strong worth ethic and ability to work independently while also knowing when to ask for help
- Strong editing and proofreading skills, and a total command of the rules of grammar
- Familiarity with Figma or Adobe Creative Suite a plus

Job summary 9

The Content Writer is a social media writer that creates “short-form” lead lines that engage our audience to want more and look forward to another post from our organization. The Content Writer is able to develop a concept for each piece and may develop campaigns over time on given subjects. This role is able to think and execute with words and images that will create subject-relevant stopping power among the “noise” of social media. They are executing the company’s publishing plan on an intraday, daily, and weekly basis and help us gain followers, likes, and shares among all audiences including prospects, members, facilities, instructors, employees, and potential employees.

Duties & Responsibilities 9

Produce well-researched content for publication online and in print.
Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
Follow an editorial calendar, collaborating with other members of the content production team to ensure the timely delivery of materials
Develop, write, and deliver persuasive content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
- Research markets and industries to create content that is innovative and original
- Create eye-catching and innovative headlines
- Collaborate with campaign managers, creative team, and designers

Requirements & Skills 9

3+ years of professional writing experience, especially with digital platforms
Familiarity with keyword placement and SEO
Proven record of excellent writing demonstrated in a professional portfolio
Impeccable grasp of the English language, including idioms and current trends in slang and expressions
Strict adherence to the company style guides, branding, and policies for publication
Able to multitask, prioritize, and manage time efficiently
- Self-motivated and self-directed
- Use a variety of writing and publishing programs, such as Microsoft Office, G Suite, and WordPress.
- Proven experience working under pressure to deliver high-quality output in a short span of time

Job summary 10

We are looking for a Content Writer to join our team.

Duties & Responsibilities 10

Create well-written and insightful articles and website content
Conduct consumer research, and surveys and be willing to pick up the phone and interview industry experts
Be capable of learning new industries and becoming an expert in them quickly
Think strategically about which content will set us apart from the competition in a way that consumers appreciate and value
Exhibit knowledge on/learn about SEO and organic social media, and how to apply best practices to our written content
- Create content and articles by conducting surveys, evaluating companies, generating reviews, and building upon the existing rating system
- Write advertorials, help construct infographics, and post on and build social media pages
- Identify new opportunities and enhance existing content by analyzing the competition and researching consumer trends

Requirements & Skills 10

Frequently asked questions

What does a Content Writer do?

A content writer is responsible for creating written content for various platforms such as websites, blogs, social media, and marketing materials. They write articles, blog posts, product descriptions, email newsletters, and other forms of written content with the goal of engaging and informing the target audience while also promoting a product, service, or brand. They have to have good research skills and knowledge of industry trends and news to inform their writing and have the ability to write in a variety of styles and formats.

What makes a good Content Writer?

There are several qualities that make a good content writer:

Strong Writing Skills: A good content writer has excellent writing skills, with the ability to write in a clear, concise, and engaging manner.

Research and Knowledge: A good content writer has the ability to research and stay up-to-date on industry trends and news in order to inform their writing.

Adaptability: A good content writer is able to write in a variety of styles and formats, and adapt their writing to suit the target audience and platform.

SEO Knowledge: A good content writer understands how to optimize content for search engines (SEO) so that it can reach and engage a wider audience.

Marketing understanding: A good content writer understands how to promote products, services or brands, and how to use language that is persuasive and encouraging.

Time management and organization: A good content writer is able to manage their time effectively and meet deadlines.

Strong editing and proofreading skills: A good content writer has the ability to self-edit and proofread their work for grammatical errors, spelling, and punctuation mistakes.

Creative thinking: A good content writer is able to come up with fresh ideas and perspectives that make their writing stand out.

Teamwork and communication skills: A good content writer is able to work effectively with editors, designers, and other team members to create high-quality content.

Olivia Powell
Recruiting expert

Last updated Oct 14

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Frequently asked questions

What does a Content Writer do?

What makes a good Content Writer?

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