Brand Designer Job Description

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Brand Designer Job Description

Job descriptions
Advertising, Arts, and Media

Job summary 1

As a Brand Designer, you will be expected to demonstrate a passion for great design and for expanding, evolving, defining, and documenting flexible design systems that achieve bar-raising quality and consistency for the brand at scale. The ideal candidate excels across a variety of styles, crisply articulates design decisions, iterates quickly, and collaborates seamlessly with marketers, product managers, leaders, other designers, and agency partners.

Duties & Responsibilities 1

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Evolve, expand, and maintain the design direction of the visual brand in partnership with Design leadership and others on the Brand Design team
- Collaborate with designers, researchers, product managers, marketers, and other cross-functional partners to serve our customers
- Oversee the work of external teams in execution and production
- Inspire, create and sustain a culture of excellence by mentoring designers and partners in best practices, design process, and ideation

Requirements & Skills 1

5+ years relevant brand design experience (think: digital-first, fundamental human needs, complexity; for example financial services, healthcare, real estate)
Experience at a digital-first product company and creative services agency preferred
Strong visual design portfolio demonstrating a range of work across different mediums
Deep practical knowledge of design tools like Figma
Experience working with design and identity systems within scalable frameworks
Strong communication skills with cross-departmental teammates such as product design, product marketing, and data analysis.
- Experience working with and evolving brand guidelines and systems
- To be a strategic thinker, able to see an idea through from concept to execution
- Great communication and time management skills

Job summary 2

We are looking for a Brand Designer who knows how to create unique, engaging, and thoughtful customer experiences that strengthen our presence and evolve our brand. Reporting directly to the Sr. Director of Brand Design, you'll join a creative team of brand designers, copywriters, animators, and storytellers as we build the brand.

Duties & Responsibilities 2

Requirements & Skills 2

5+ years of professional experience
A portfolio of outstanding design work that shows an ability to ship successful experiences
- A user-centered approach to design and illustration that creates experiences for human beings
- Experience working with partners to guide design strategy, vision, and execution
- A collaborative to working with others

Job summary 3

We are looking for a Brand Designer to help create holistic brand experiences for our clients through the creation of compelling brand touchpoints, powerful brand strategies, and rigorous concept validation.

Duties & Responsibilities 3

You’ll lead brand workshops and interviews with key stakeholders to uncover the why behind the business, products, and services.
You’ll create compelling documentation of the Company’s understanding of the business, key competitors, strategy for establishing an advantage, and future vision through a brand lens.
You’ll establish brand archetypes, mood boards, and other artifacts to help communicate the brand vision in imagery, color, motion, and typography.
- You’ll work closely with product and experience designers to help create and ensure all copy, imagery, UI, and interactions tell a consistent brand story.
- You’ll create 360 marketing campaigns, produce collateral, and develop go-to-market strategies.
- You’ll create thorough brand documentation to foster brand consistency and help inform any future brand decisions.

Requirements & Skills 3

You are a rockstar brand designer in both traditional and digital design.
You’re a strategic thinker. You know how to develop strong brand identities that serve business goals and resonate with users.
You understand “digital.” You know how to translate traditional brand/graphic design into the digital realm seamlessly.
You’re an expert when it comes to color, type, and composition.
- Logo design, package design, editorial layout, marketing sites, and marketing campaigns are just some of the deliverables you feel confident owning and getting excited about.
- You’re as comfortable leading brand workshops as you are styling a photoshoot.
- You are a solid copywriter. You can establish an authentic brand voice and execute it authentically and consistently across mediums.

Job summary 4

We are looking for a Brand Designer with a background in developing holistic and timeless brand design systems. It is an exciting time to build for the brand and innovate along the company's vision for the metaverse. The ideal candidate will have a strong background in brand architecture, craft, and design thinking, with a proven track record of working on integrated efforts. You must be comfortable working across many media touchpoints and creating rigorous design systems. You're a conceptual thinker who can bring your ideas to life in new and inspiring ways. When you decide to make something, you see your vision from concept to launch.

Duties & Responsibilities 4

Bring strategic acumen for building timeless brands through brand architecture
Create brand systems, behaviors, and design solutions with a high level of craft
Develop original breakthrough design thinking for a variety of marketing touch-points
- Work cross-functionally, balancing the needs of stakeholders and breaking down complex narratives into simple, compelling ideas
- Collaborate with creatives, researchers, product managers, product marketers, and engineers to serve a global audience
- Design conceptual brand expressions that communicate brand intention and value

Requirements & Skills 4

Job summary 5

The Brand Designer will work with our brand team to complete designs for use across a variety of platforms to amplify and strengthen the Brand. The right candidate will have very strong and nimble design skills and is passionate about design and brand across all media. This role is suited for someone who isn’t afraid of creative challenges. Day-to-day, this person will collaborate with partners across the business and be part of a core team representing the single source of truth for all things related to the Brand’s design and creative output.

Duties & Responsibilities 5

Crafting a variety of materials for our brand across the Studios, Sales, Publicity, News and Sports team’s digital, over-the-top platforms, social media, email, print, merchandising, and out-of-home touchpoints
- Deliver projects that are engaging, accurate, and of the highest quality
- Build and maintain online brand style guides and asset portals
- Develop and implement new processes and mechanisms that will ultimately improve team performance, creativity, communication, and collaboration

Requirements & Skills 5

3+ years working experience or degree in Graphic Design, Fine Art/Design, Advertising, or a related field.
Advanced knowledge of Adobe Creative Cloud
Working knowledge of digital/print production, photography, photo-retouching, and key art compositing
Expert in Keynote and PowerPoint
- Comfortable working within various Digital Asset Management systems such as OneDrive, frame.io, Jira, Widen, or DF Studio
- In-Depth understanding of file resolution, color space, and mechanical production
- Conceptual skills and a demonstrated love for typography

Job summary 6

We are looking for an experienced Brand Designer passionate about expanding our brand identity and creating visually compelling materials across digital, print, video, social, and other channels to educate and engage new business prospects.

Duties & Responsibilities 6

Design brand and marketing campaigns for digital and print, including graphics, emails, video, reports and white papers, slide decks, landing pages, banners, infographics, and other content
Influence the future direction of the Bright.md brand – owning and constantly updating our visual brand book, developing new asset libraries for self-service, and bringing forth ideas to expand and improve upon our visual identity to help propel business growth
Collaborate closely with the entire marketing team, contributing creative ideas for new campaigns and programs to drive our brand awareness and demand generation initiatives
- Partner with the product design team to share ideas and bring new creative ideas for showcasing our product in marketing and brand materials
- Own vendor relationships for critical brand assets, potentially including stock photo sources, video editing tools, etc.
- Support other teams’ design needs to ensure all external content and communications align with the Bright.md brand

Requirements & Skills 6

2+ years of brand design experience
A strong portfolio of design work experience across channels
Expert-level knowledge of Adobe Creative Suite and Google Suite
Understanding of digital and email design standards and best practices
Experience with responsive design, data visualization, typography, GIF creation, photo and video editing, and infographics
A passion for design and elevating brands through creative visual work
- A desire to experiment and test, measure, and quickly iterate alongside a team
- Strong attention to detail
- Deadline-driven with project management skills – the ability to work with others in a quick-moving work environment and adjust based on feedback, while moving forward multiple projects

Job summary 7

We’re looking for a curious, creative, high-concept Brand Designer who thrives on the challenge of developing a continuous stream of fresh ideas by using a combination of smarts and guts to do things in ways that get people talking. This person must have a well-rounded understanding of the design process– be highly original, produce work that inspires, and be confident in their ability to transform complex design challenges into tangible solutions across a variety of marketing mediums. The perfect candidate is obsessed with typography and has a passion for building brands.

Duties & Responsibilities 7

Requirements & Skills 7

Job summary 8

This role reports to the Brand Designer as a member of the Design team and partners closely with our Marketing and Content teams.

Duties & Responsibilities 8

Help evolve the brand system through style guides, templates, iconography, typography, illustrations, and visual imagery
Communicate the value and mission of the Company in design, icons, and illustration
- Work on brand and design projects with internal as well as external partners (ad agencies, vendors, etc)
- Establish branding and merchandising deliverables for editorial content and channels such as podcasts and video series
- Champion Company's brand standards and design systems across the business

Requirements & Skills 8

An online portfolio with design samples
Design experience in a consumer application or agency role
- The ability to juggle multiple projects in parallel from concept to completion
- 3+ years of experience working at a high-paced tech start-up
- Experience with any combination of print design, illustration, or animation

Job summary 9

We are looking for a Brand Designer to join our design team to evolve our branding, marketing, and visual design. You will partner with teams across the company to design thoughtful creative work that creates meaningful engagement with our prospects and communicates our product messages and positioning. The ideal candidate is passionate about design, color, layout, typography, and digital content and can evolve our brand and identity system. We are a close-knit, highly motivated group and are excited to welcome someone new to our team.

Duties & Responsibilities 9

Own and expand our brand identity to ensure design consistency across all communication platforms and channels.
Drive creative strategy and communication through marketing campaigns.
Help inspire and inform a design culture across the company.

Requirements & Skills 9

4+ years of experience with a design agency or in-house
- A strong foundation in visual design, typography, color, layout, and grid systems
- Excellent written and verbal communication skills
- Ability to organize and prioritize workload

Job summary 10

As a Brand Designer, you'll focus on fostering our brand identity.

Duties & Responsibilities 10

A collaborative environment where you have full ownership of your work, and can make a direct impact on both the users and the team
Delivering brand and marketing projects that are both impactful and scalable — you know how to strive for visual sophistication while balancing business metrics and engineering feasibility
Shaping the culture and growing the team through recruiting, mentorship, and establishing best practices
Comfortable with giving feedback to and gathering feedback from other designers and stakeholders on the team
- Working cross-functionally with the team to shape the brand from initial brainstorming, concept, and execution, to experimentation and future iterations
- Contribute to and evolve our brand style guide and visual design system
- Advocate for great design aesthetics and overall design culture

Requirements & Skills 10

The ability to translate, define and deliver design solutions that are both simple and powerful
Experience working as a brand designer on a brand or marketing team
Experience working with and contributing to the brand style guide
Proficiency in tools for visualizing designs
Capable of crafting a wide range of experiences, including both physical and digital assets
5+ years working in-house at a software company or branding agency
- Experience working in a startup environment is a plus
- Experience designing icons and illustrations is a plus
- Experience with motion design is a plus

Frequently asked questions

What does a brand designer do?

A brand designer is a professional who specializes in creating and implementing brand identities for businesses, products, or services. They utilize visual design, strategic thinking, and creative insight to establish a distinct image and emotional appeal for a brand. Here's an overview of their typical duties:

Brand Research and Strategy: They start by understanding the client's business goals, target audience, market trends, and competitor positioning. This helps them create a brand strategy that aligns with the company's mission and values and resonates with its target audience.

Designing Brand Elements: This involves creating essential visual elements that make up the brand's identity, such as logos, typography, color palettes, and imagery. They ensure these elements are unique, memorable, and reflect the brand's personality.

Brand Guidelines: They develop a set of brand guidelines or style guides that provide instructions on how to use the brand elements consistently across all platforms and materials. This can include rules for logo usage, typography, color, imagery, and even tone of voice.

Designing Marketing Collaterals: They often design various marketing materials like business cards, brochures, banners, websites, social media graphics, and other promotional materials, ensuring they align with the brand's identity.

Collaboration and Presentation: Brand designers often work closely with other creative professionals like copywriters, marketing teams, product designers, and web developers. They also present their concepts and designs to clients or stakeholders and incorporate their feedback.

Brand Evolution: A brand may need to evolve as the business grows or the market changes. Brand designers play a crucial role in this evolution, ensuring that any changes in the brand identity still stay true to the brand's core values and personality.

Consumer Engagement: They also focus on creating designs that can engage consumers, trigger emotional responses, and ultimately lead to brand recognition and loyalty.

In essence, a brand designer's role is to create a cohesive and compelling visual identity that effectively communicates the brand's essence, stands out in the market, and connects with the desired audience.

What skills does a brand designer need?

A brand designer needs a mix of creative, technical, and interpersonal skills to effectively perform their role. Here are some essential skills for a brand designer:

Creativity and Artistic Ability: This includes having a good eye for color, composition, and typography, and the ability to think creatively and develop unique and visually compelling designs.

Proficiency in Design Software: A brand designer should be proficient in using design software, primarily Adobe Creative Suite, including Illustrator, Photoshop, and InDesign. Knowledge of other design and prototyping tools like Sketch, Figma, or Canva can also be beneficial.

Understanding of Branding Principles: They need a solid understanding of branding principles and strategies, including how to develop a brand identity, how to maintain brand consistency, and how to evolve a brand over time.

Communication Skills: A brand designer needs strong verbal and written communication skills to effectively convey their ideas to clients and team members, and to understand and interpret the client's needs.

Presentation Skills: They often need to present their ideas and designs to clients or stakeholders, so they need to be able to communicate the rationale behind their designs convincingly.

Problem-Solving Skills: Designing a brand identity often involves solving problems, like how to communicate a complex idea simply or how to make a brand stand out in a crowded market.

Attention to Detail: They need to pay attention to small details to ensure consistency across different brand elements and to maintain high-quality outputs.

Understanding of Marketing and Consumer Psychology: Knowledge of marketing principles and an understanding of consumer psychology can help brand designers create designs that effectively communicate with the target audience and influence their perceptions or behavior.

Time Management Skills: Design projects often have tight deadlines, so brand designers need to be able to manage their time effectively to deliver work on schedule.

Continuous Learning: The design field is always evolving, with new trends and tools emerging all the time. A good brand designer should have a commitment to continuous learning to keep their skills and knowledge up to date.

These are just a few of the key skills a brand designer should have. Depending on the specific role or project, there might be additional skills required.

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