Vp Of Marketing Job Description

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Vp Of Marketing Job Description

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Marketing and Communications

Job summary 1

As our VP Of Marketing, you will not only execute in the trenches, but you’ll also provide strategic leadership, from a market and product perspective to our management team. You will design, implement, and monitor effective marketing strategies that align with our business goals and support the sales team, including brand, demand generation, digital marketing, and product marketing. You will play a significant role in shaping the company’s strategic plan.

Duties & Responsibilities 1

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Develop and execute the marketing plan for the company
Propose and manage the Marketing department’s budget
Implement data-driven KPIs/metrics to measure and forecast continued marketing success
Prepare regular reports and presentations on marketing metrics for the CRO, executive team, and BoD
Work closely with the Sales Leadership team to develop a comprehensive sales and marketing strategy
Create and continue to refine, marketing collateral and messaging across the product portfolio
- Develop scalable processes and procedures in support of the company’s rapid growth
- Provide development, leadership, and structure to a modern marketing team
- Assess talent gaps, recruit, and onboard next-level talent from outside of the organization

Requirements & Skills 1

10+ years of relevant marketing experience with at least 5 years as a VP of Marketing/Sales in high-growth SaaS B2B environments, with specific experience in companies whose revenues have grown more than $80MM
A customer-centric executive who understands the premise of marketing, selling, and delivering a product in such a way that it exceeds customer expectations
Exceptional leadership skills, evidenced by successfully building, motivating, and managing high-performance teams in high-growth environments
A history of effectively partnering as part of a highly collaborative senior management team in support of business objectives
Ability to set and achieve company and individual metrics and goals, and hold teams accountable
- A proven track record of achieving and exceeding growth plans
- Experience managing and integrating mergers and acquisitions.
- Position requires 10% travel

Job summary 2

The VP Of Marketing will be responsible for leading the company's efforts related to marketing strategies and execution, and all aspects of brand initiatives. This position oversees at a high level the successful creation, development, and execution of all marketing efforts while leading a diverse team of marketing professionals. This includes, but is not limited to: advertising, direct mail, promotions, digital marketing, events, and entertainment.

Duties & Responsibilities 2

Act as a thought leader and change agent across all aspects of marketing.
Develop high-level marketing and brand strategy that aligns with strategic pillars.
Manage the strategy and creation of all branding, website content, public relations, social media, and marketing campaigns.
Define, gain consensus for, and implement measurable strategies that will drive revenue and increase awareness.
Develop a marketing plan that reaches target segments quickly and effectively.
Use analytics, market research, communication, advertising, public relations, and digital marketing to generate profitable leads.
- Refine and optimize marketing campaigns continuously.
- Lead all marketing projects, including launches, collateral, customer communications, online campaigns, and multimedia.
- Responsible for creating and executing data-driven marketing tests to optimize campaigns and multimedia.

Requirements & Skills 2

Ability to communicate effectively with Guests, Team Members, and Management in both written and verbal form.
Bachelor's Degree required; Master's Degree with specialization in Marketing preferred.
10+ years' expanding marketing leadership roles.
Exceptional track record developing and implementing marketing strategies that have consistently driven revenue growth.
Ability and desire to use data and metrics to make strategic growth decisions.
- Ability to effectively align marketing efforts with Graton Resort & Casino's goals and objectives.
- Dynamic, high-energy executive with proven ability to build and engage best-in-class marketing teams; act as a mentor, player, and coach to all Team Members.
- Extensive experience in Digital Marketing (SEO, SEM, Display, Social Media) and deploying/leveraging marketing automation tools.

Job summary 3

We seek to grow the business significantly and are searching for an entrepreneurial executive with a drive to optimize marketing. This opportunity has significant responsibility and will give the VP Of Marketing the ability to put their fingerprint and influence on company growth. This position reports to the CEO and is a part of the leadership team.

Duties & Responsibilities 3

Requirements & Skills 3

Minimum of 12 years experience in marketing and/or digital marketing roles in consumer-focused companies
Ability to drive the latest online customer acquisition and engagement initiatives that drive conversion and bottom-line results
Strong integrated marketing mindset to balance online and offline customer acquisition and retention, brand management, partner/channel marketing, paid and earned media, social media, event marketing, guerilla marketing, influencer engagement, and targeted advertising
Shared belief in the company’s foundational principles and mission to impact lives
Down to earth, roll-up-your-sleeves personality who can just get it done and rally others to take initiative
- Strong commitment to operating through our core values of passion, positivity, teamwork, and integrity
- Builder of rapport at all levels of the organization
- Strong balance of right and left brain – both creative and innovative but also naturally data-oriented

Job summary 4

The objective of the VP Of Marketing is to be the person who leads marketing for the Company. This is a leadership position that is a hybrid role between strategy, operations, and tactical work. Success for the VP Of Marketing is defined by: revenue generated by marketing activities.

Duties & Responsibilities 4

Requirements & Skills 4

Job summary 5

We are looking for a VP Of Marketing, a modern marketing leader. The right leader will thrive on building a high-performing digital growth and demand generation engine, understands how to scale the production and curation of high-quality content, and is excited to help us tell the differentiated story to the market.

Duties & Responsibilities 5

Ownership of the entire Product Marketing function, including core product marketing, solutions marketing, technical marketing, product strategy, pricing, and packaging
Building and leading a world-class product marketing function second to none in the world of enterprise marketing
Creating compelling written materials and web content outlining business as well as technical value for a wide variety of users
Enabling sales teams on how to leverage content in the most optimal ways
- Enabling partner sales teams on the joint value proposition and benefits of partnering with Imply
- Presenting to external audiences (including customers, prospects, partners, and industry analysts), internal audiences (including colleagues and executive management), and large audiences at industry and company events
- Collaborating across organizations including sales, product management, business development, corporate marketing, growth/demand generation, and sales enablement

Requirements & Skills 5

A Bachelor's degree in Business, Administration, or a related field.
Must have the ability to operationalize current marketing technologies to ultimately drive revenue and make budget, campaigns & investment prioritization decisions with data.
Experience developing customer-centric, differentiated product/company positioning in a competitive market and generating buzz with customers, analysts, and other influences.
Experience working on product-led, a bottoms-up motion that is centered around scaling output of high-quality content is critical.
- Excellent written and verbal communication skills.
- Strong attention to detail and technicalities.
- Excellent organizational and technical skills.

Job summary 6

We are looking for a VP Of Marketing to inspire and guide the overall marketing strategy and 360 execution for the company. This person is an innovative visionary that is equal parts data and brand driven and will be responsible for shaping and amplifying the brand story across all of our commercial activities to increase awareness, engagement, conversion, and loyalty for our ingredients and brands. This person must have the drive and ability to invest in thoughtful, creative, exciting, and innovative marketing initiatives that build brand equity across the organization and deliver on broader strategic business objectives.

Duties & Responsibilities 6

Manage and execute all marketing facets with a clear, distinctive, and category-defining fashion across content strategy, creative, customer experience, email, social media, public relations, strategic partnerships, events, conferences, award submissions, conference participation, and community growth
Create a content strategy to shape and bring to life stories that set us apart. Manage content operations, budgets, and production processes with external agencies and a network of freelance writers. Report and leverage insights based on content performance to boost overall content effectiveness.
Build and execute our social media and community strategy, with a focus to build awareness and affinity with target audiences. Measure and report against KPIs.
Build, inspire, and lead a marketing organization that delivers against marketing goals, with clearly defined roles, career paths, succession plans, and employee success strategies.
Manage creative team and agencies responsible for asset and content development, experiential marketing, media planning and buying, and data analytics.
- Oversee paid and unpaid marketing, including TV, podcast, radio, influencer engagements, SEO, and event strategy.
- Develop and manage marketing budgets; measure ROI by defining, communicating, and tracking KPIs; measure and optimize marketing programs to ensure activities are effective and efficient and deliver high return on investment.
- Do “whatever it takes” to get the job done and work effectively and efficiently including on a tight deadline without drama or ego. We are a dynamic startup whose priorities may need to shift.

Requirements & Skills 6

10+ years of brand marketing in consumer goods, preferably those with an omnichannel marketing strategy.
Experience growing a brand from early-stage to a strong market presence and significant revenue with an international presence.
Obsession with products, innovation, marketing, and delivering a best-in-class consumer experience.
Ability to blend data, intuition, and creativity to drive business decisions.
Strong communication, interpersonal and organizational skills.
- Familiarity with budget and P&L management.
- Experience with innovative marketing campaigns for new products at young companies.
- Experience managing a team of 5+ people.

Job summary 7

We are looking for a VP Of Marketing to inspire and guide the overall marketing strategy and 360 execution for the company. This person is an innovative visionary that is equal parts data and brand driven and will be responsible for shaping and amplifying the brand story across all of our commercial activities to increase awareness, engagement, conversion, and loyalty for our ingredients and brands. This person must have the drive and ability to invest in thoughtful, creative, exciting, and innovative marketing initiatives that build brand equity across the organization and deliver on broader strategic business objectives.

Duties & Responsibilities 7

Oversee Company’s marketing engagements with consulting partners and portfolio companies, providing strategic marketing direction, proposals, and execution management
Build and grow Company’s strategy for marketing Company’s brand and venture funds
Own Company’s marketing function, measure ROI for all marketing programs, and scale all marketing processes as our organization grows
- Manage and coach team while scaling for rapid growth
- Collaborate with product and sales teams to recommend new growth strategies
- Maintain thorough industry knowledge of the workplace health and performance space and a high level of expertise in emerging trends in digital marketing

Requirements & Skills 7

Significant relevant experience in digital marketing or growth marketing
- High level of comfort taking initiative and operating independently in a rapidly growing, fast-paced start-up environment
- Experience with both B2B and B2C marketing
- Demonstrated success managing marketing team at an organizational level

Job summary 8

We are in search of our first VP Of Marketing. The ideal candidate will own the marketing function at Company, defining our organizational strategy for offering marketing expertise to our consulting clients, portfolio companies, and marketing of the Company. The VP Of Marketing will also build out the marketing function for future growth, in close collaboration with the team. The goal for this position is to bring world-class marketing strategy and discipline to the Company while also living our values and helping us achieve our ambitious goals. Those ambitious goals require that we find someone who has a marketing vision for the future, can model resilience as we chart that path, can live our values, and have fun along the way.

Duties & Responsibilities 8

Manage and lead a high-performing brand, digital, content, and product marketing team
Design and implement comprehensive marketing strategies to create awareness of the company products, partnerships, and general business activities
Manage conception, development, and implementation of marketing plans and strategies, product concepts, and promotional programs to drive interest and sales
Conduct general market research to keep informed of trends and competitor's marketing movements
Plan, develop, and control budgets and allocate resources among projects
Develop a feasible marketing plan for the department and oversee its day-to-day implementation
- Supervise the department and provide guidance and feedback to other marketing professionals
- Monitor progress and submit monthly and quarterly performance reports
- Track competitors activities

Requirements & Skills 8

Job summary 9

The VP Of Marketing will lead our brand strategy, revenue growth, retention, and PR initiatives for our newest venture in e-commerce and bring our marketing strategy to life. The person in this role will have the opportunity to put their stamp on strategy, process, and vision as a founding team member of our new business. The ideal candidate is a strong brand marketer with experience developing and executing both integrated and performance strategies to drive awareness and sales.

Duties & Responsibilities 9

Lead and grow our brand, growth, retention, and PR initiatives for our e-commerce business in close partnership with our editorial and operations teams.
Develop and execute an impactful brand strategy including monthly and weekly campaigns that continue to resonate and beat growth expectations.
Develop and execute innovative brand, e-commerce, retail marketing, CRM, social media, PR, and brand ambassador strategies that align with the brand, our business goals, and priorities.
Build and maintain strong working relationships with cross-functional teams to ensure clarity and alignment around the brand direction, key strategic decisions, and business performance.
Lead our marketing strategy to drive significant growth through the launch of our paid media efforts and scale the business through its first year and beyond.
Serve as a key partner to the Product (website) team to inform development, launch, and future optimization of the dedicated brand website.
- Collaborate with our leadership team to turn marketing budgets into actionable forecasts.
- Collaborate closely with the Product Creation team (Design, Merch, Planning, Production) to ensure alignment between the final assortment and marketing strategy.
- Analyze and report on the performance of all marketing efforts to senior leadership.

Requirements & Skills 9

10+ years of marketing experience with a minimum of 3 years of ROAS-driven marketing. You live in the numbers but understand the importance of building a brand name.
A passion for brand storytelling with a data-driven approach to processes.
Background in fashion, beauty, or luxury goods.
Experience leading marketing teams in a high-growth, e-commerce organization
- Ability to succeed in a fast-paced environment, including quickly and accurately assessing opportunities to determine the best approach.
- Strong leadership experience with a “no job is too small” mindset as we scale with an entrepreneurial mindset.
- The ability to balance customer-centric, bottom-line, and team-oriented marketing strategies

Job summary 10

The VP Of Marketing is responsible for providing executive leadership and management of the Sales Marketing organization and internal and external marketing activities, which include: market analysis, intranet and extranet portal, and web strategy (content, brand, look and feel), strategic direction for promotion and advertising and social media strategy.

Duties & Responsibilities 10

Requirements & Skills 10

Frequently asked questions

What Is The Description Of a vp of marketing?

The Vice President (VP) of Marketing is a senior executive responsible for overseeing and leading all aspects of an organization's marketing activities. They play a critical role in developing and executing the marketing strategy, driving brand awareness, and achieving business objectives. The specific responsibilities and scope of a VP of Marketing can vary depending on the size and industry of the organization. However, here is a general description of their role:

Marketing Strategy and Planning: The VP of Marketing is responsible for developing a comprehensive marketing strategy aligned with the organization's goals and objectives. They analyze market trends, competitive landscape, customer insights, and industry dynamics to identify growth opportunities and drive business growth.

Brand Management: They are responsible for managing and enhancing the organization's brand image and reputation. This involves defining the brand positioning, value proposition, and messaging to resonate with the target audience. They ensure brand consistency across all marketing channels and touchpoints.

Campaign Development and Execution: The VP of Marketing oversees the development and execution of marketing campaigns and initiatives across various channels, including digital marketing, advertising, content marketing, social media, events, and more. They collaborate with internal teams and external agencies to create compelling campaigns that effectively reach and engage the target audience.

Marketing Team Leadership: They provide strategic leadership and direction to the marketing team. This includes hiring and developing top marketing talent, setting performance objectives, and fostering a collaborative and high-performing team culture. The VP of Marketing ensures the team has the necessary resources, skills, and support to execute marketing initiatives successfully.

Marketing Analytics and Performance Measurement: They establish metrics and KPIs to measure marketing performance and effectiveness. The VP of Marketing analyzes data and insights to assess campaign outcomes, ROI, customer acquisition costs, and other key marketing metrics. They use this information to optimize marketing strategies and allocate resources efficiently.

Market Research and Customer Insights: They oversee market research initiatives to gain insights into customer behavior, preferences, and emerging trends. They use this information to inform marketing strategies, product development, and identify market opportunities. They keep a pulse on industry trends and competitor activities to maintain a competitive edge.

Cross-functional Collaboration: The VP of Marketing collaborates closely with other departments, such as sales, product management, and finance, to align marketing strategies with overall business goals. They ensure effective communication and coordination to drive a cohesive customer experience and maximize business impact.

Budgeting and Resource Allocation: They are responsible for developing and managing the marketing budget, ensuring optimal allocation of resources to achieve marketing goals. They balance budgetary constraints with strategic priorities and make data-driven decisions regarding marketing investments.

Overall, the VP of Marketing is a key leader responsible for driving the organization's marketing efforts, establishing brand presence, and achieving business growth through effective marketing strategies.

What Does A vp of marketing Do?

A Vice President (VP) of Marketing is a senior executive responsible for leading and overseeing all marketing activities within an organization. Their role is pivotal in developing and implementing marketing strategies to drive business growth and achieve organizational goals. The specific duties and responsibilities of a VP of Marketing can vary based on the size and industry of the organization, but here are some common tasks:

Marketing Strategy Development: The VP of Marketing develops a comprehensive marketing strategy aligned with the organization's goals. They analyze market trends, target audience insights, competitive landscape, and business objectives to create a roadmap for marketing activities.

Brand Management: They oversee brand positioning, messaging, and identity to ensure a consistent and compelling brand image. The VP of Marketing works to enhance brand awareness and reputation through effective marketing campaigns and initiatives.

Campaign Planning and Execution: They lead the development and execution of marketing campaigns across various channels, such as digital marketing, advertising, content marketing, social media, events, and more. They collaborate with internal teams and external partners to create impactful campaigns that drive customer engagement and support business objectives.

Marketing Team Leadership: The VP of Marketing provides strategic direction and leadership to the marketing team. They recruit, develop, and manage a high-performing team, ensuring they have the necessary skills and resources to deliver results. They foster a collaborative and innovative culture within the marketing department.

Market Research and Customer Insights: They conduct market research to gain insights into customer behavior, market trends, and emerging opportunities. The VP of Marketing uses this data to inform marketing strategies, refine target audience segmentation, and identify new market segments or product/service offerings.

Marketing Analytics and Performance Measurement: They establish metrics and key performance indicators (KPIs) to measure the effectiveness of marketing efforts. The VP of Marketing analyzes data and insights to assess campaign performance, customer acquisition costs, ROI, and other marketing metrics. They use these insights to optimize marketing strategies and make data-driven decisions.

Cross-functional Collaboration: They collaborate with other departments, such as sales, product management, and finance, to align marketing strategies with overall business objectives. The VP of Marketing ensures effective communication, coordination, and synergy among departments to drive a unified customer experience and maximize business impact.

Budgeting and Resource Allocation: They develop and manage the marketing budget, ensuring resources are allocated efficiently and effectively. The VP of Marketing balances budgetary considerations with strategic priorities, making decisions on marketing investments to maximize returns.

Industry and Market Monitoring: They stay informed about industry trends, emerging technologies, and competitive activities. The VP of Marketing continually evaluates the market landscape to identify opportunities, anticipate changes, and adjust marketing strategies accordingly.

External Relationships: They may manage relationships with external partners, agencies, vendors, and media outlets to enhance brand visibility, secure advertising opportunities, and leverage partnerships for marketing initiatives.

The VP of Marketing is responsible for leading the organization's marketing efforts, driving brand awareness, customer engagement, and business growth through strategic planning, execution, and collaboration with internal and external stakeholders.

Olivia Powell
Recruiting expert

Last updated Sep 23

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Frequently asked questions

What Is The Description Of a vp of marketing?

What Does A vp of marketing Do?

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