Marketing Data Analyst Job Description

Job summary 1

The Marketing Data Analyst is responsible for the collection, building of reports and dashboards, and analysis of marketing related data in an ongoing effort to increase marketing efficiency. Key areas of attention will be campaign performance, marketing funnel tracking, increasing lead volume, customer journey reporting, lead scoring analysis and predictive analysis for annual marketing planning. This role is responsible for the development and analysis of marketing dashboards and reports, marketing forecasts and analytics, and tracking of key performance metrics. Reporting to the Manager, Marketing Data and Analytics, the analyst will work closely with key leaders within Sales and Marketing to govern the marketing reporting process.

Duties & Responsibilities 1

special offer
Download PDF with all 10 Marketing Data Analyst Job Descriptions
Join our webinar: How to improve your recruitment strategy with 100Hires

Requirements & Skills 1

Job summary 2

We’re looking for a curious, collaborative, self-starter- someone who’s ready to dig in and build solutions to both simple and complex problems. The Marketing Data Analyst will be responsible for evaluation and measurement of marketing campaigns in support of our strategy. This position will serve a critical role in working with the marketing team to ensure we are optimizing marketing spend, lead volume and opportunity creation. This role will be responsible for monitoring and reporting on key marketing performance metrics.

Duties & Responsibilities 2

Requirements & Skills 2

Job summary 3

The Marketing Data Analyst is responsible for collecting, analyzing, and reporting on data related to the top, mid, and bottom marketing funnel, lifecycle journey progression, prospective/existing customer behavior, website performance, messaging efficiency and campaign effectiveness. You should be able to demonstrate familiarity with digital measurement concepts, B2B customer analytics, integrating and presenting data, and articulating data-driven recommendations that shape business strategies. A successful candidate will be passionate about best-in-class measurement, exhibit an innate curiosity, a positive attitude, and demonstrate the ability to draw out and distill key requirements from stakeholders while actively listening to all parties.

Duties & Responsibilities 3

Requirements & Skills 3

Job summary 4

We are looking for a detail-oriented Marketing Data Analyst to join us and support our SEM and social buying teams. You will work directly with all key business stakeholders to push our fastest-growing business lines to new levels. You'll not only optimize the team’s day-to-day performance using data analysis, you’ll also use your analytical skills to find and present potentially business-changing solutions. Not only will you be a problem-solver, but you’ll also be a problem-finder. You’ll need to be a fast learner and a self-starter with strong critical-thinking abilities. You’ll analyze data from a variety of sources, using proprietary and industry-leading tools and platforms. And you’ll work with teams across business units and of varying expertise, gaining a well-rounded understanding of all things Company.

Duties & Responsibilities 4

Requirements & Skills 4

Job summary 5

We are adding a Marketing Data Analyst to our team to creatively apply data analytics skills to complex marketing campaigns. This is a very part time (around 5 hours a week), client-facing, contract position, ideal for a data wiz looking for a side hustle or an agency interested in growing with us.

Duties & Responsibilities 5

Requirements & Skills 5

Job summary 6

The Marketing Data Analyst must be able to transform large datasets to actionable insights. Candidates will need to successfully manage projects and partner with Marketing, Product, Data Science, and other teams within the company. This role will be involved in several initiatives including marketing customer acquisition cost optimization, media mix modeling, and providing visibility into key business performance metrics to marketing leadership and business stakeholders.

Duties & Responsibilities 6

Requirements & Skills 6

Job summary 7

We're looking for a Marketing Data Analyst to work for our client. This role will partner closely with data engineers, marketers and product teams and senior leadership to bring data to the forefront of business decisions.

Duties & Responsibilities 7

Requirements & Skills 7

Job summary 8

The Marketing Data Analyst will be part of our global Marketing Analytics team supporting Company’s Global Marketing efforts. The successful candidate will be responsible for understanding, measuring, testing and reporting on the fundamental success factors that drive our drive Marketing success. The right candidate will possess a strong combination of analytical prowess, technical aptitude, and business savvy.

Duties & Responsibilities 8

Requirements & Skills 8

Job summary 9

We're seeking a Marketing Data Analyst to support ongoing digital and traditional marketing initiatives to optimize our customer acquisition strategy. As a Marketing Data Analyst, your main responsibility is to help the greater marketing organization understand performance and suggest opportunities for improvement based on data. You will surface insights for the greater marketing organization through creating, managing, and expanding marketing dashboards and reporting including but not limited to business performance, marketing campaigns, and paid marketing initiatives. Delivering actionable insights to the greater marketing organization, this role is the perfect opportunity to work in a fast-paced, growing marketing tech environment.

Duties & Responsibilities 9

Requirements & Skills 9

Job summary 10

We are seeking a talented Marketing Data Analyst who will be responsible for building, monitoring, and optimizing the marketing demand funnel end-to-end. The ideal candidate will have digital demand generation and performance marketing acumen with proven experience in multiple analytical tools and data modeling, as well as translating business goals into agile, insightful analytics. This candidate will be in a critical position, educating and empowering stakeholders while creating a foundation for future analysts. We believe that analytics teams should operate like product teams, data should be used as critical evidence to inform and influence strategy, and everyone in the company can be empowered to use data.

Duties & Responsibilities 10

Requirements & Skills 10

We use cookies to offer you our service. By continuing to use this site, you consent to our use of cookies as described in our policy