Digital Marketing Director Job Description

Job summary 1

We are looking for a Digital Marketing Director to join our fast-paced remote environment where strategic thinking and execution excellence are critical to the business's success. Digital marketers have always been the core of our team, driving performance and growth that impact every other facet of the organization. The person in this role will work to strategically grow ROI-positive, performance-focused digital ad spending as a percentage of Force Factor's overall marketing budget. He or she will build and manage a team responsible for operating on-platform advertising campaigns across our major eCommerce retailers, as well as off-platform efforts intended to create demand and drive conversion.

Duties & Responsibilities 1

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Requirements & Skills 1

Job summary 2

We are looking for a qualified Digital Marketing Director to take the lead in developing successful, long-term digital marketing strategies for our company. As a Digital Marketing Director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Duties & Responsibilities 2

Requirements & Skills 2

Job summary 3

In this role, our new Director of Digital Marketing will be responsible for helping to build a vision and roadmap for digital marketing, and implementing a demand-generation approach to marketing focused on lead generation, demand capture, and pipeline acceleration. The Digital Marketing Director will oversee our owned digital properties and develop proactive digital marketing campaigns that span SEM, SEO, PPC, programmatic digital, email marketing, social media (organic and paid), and other key strategies.

Duties & Responsibilities 3

Requirements & Skills 3

Job summary 4

The Digital Marketing Director is responsible for the management and implementation of the Company's digital strategy. This role builds/executes digital marketing programs and solutions to help improve brand health, fuels the sales funnel, and drives consumer loyalty.

Duties & Responsibilities 4

Requirements & Skills 4

Job summary 5

The Digital Marketing Director will report directly to the Senior Director of Acquisitions and will be responsible for growing both the Company customer base and loan originations in paid channels including Paid Search, Display, Paid Social, Video, and CTV. The Digital Marketing Director will also be responsible for managing agency partner relationships, driving technology projects to advance the Digital Agenda and monthly account forecasting. The Digital Marketing Director will work with a cross-functional team of data analysts, creative/brand managers, and other marketers to deliver best-in-class multi-channel marketing campaigns that drive efficient growth. We are looking for a problem solver and a true team player with a can-do attitude.

Duties & Responsibilities 5

Requirements & Skills 5

Job summary 6

The Digital Marketing Director role is focused on maximizing business value for the company’s brands through the integration, automation, and administration of our marketing technologies. The Director is responsible for developing strategies, planning and coordinating marketing efforts, and delivering analytics to deliver lead generation and grow market share across the business.

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Requirements & Skills 6

Job summary 7

The Digital Marketing Director will lead the development and execution of the Company’s global digital marketing strategy including commercialization plans, digital presence and website, eCommerce, marketing communications, lead generation, and digital tools. The position will lead the digital transformation for the overall business in a high growth fast-paced environment. This is an opportunity to create your future. We are early in our digitization journey and need your help and experience to make it happen.

Duties & Responsibilities 7

Requirements & Skills 7

Job summary 8

The Digital Marketing Director will be an integral part of the marketing team. The successful candidate will work within the Commercial organization to create meaningful customer interactions using existing and emerging digital channels, communications, and technologies.

Duties & Responsibilities 8

Requirements & Skills 8

Job summary 9

We're seeking an experienced Digital Marketing Director with an exceptional ability to design and execute digital strategies and experiences across a customer lifecycle. The ideal candidate is a team player, problem solver, and idea generator with a firm understanding of how to create a digital experience that people remember, return to, and love. The Digital Marketing Director role will support global marketing efforts by designing a go-forward digital strategy that defines and aligns with our customer lifecycle goals (awareness, consideration, purchase, loyalty) – and executes against it to ensure we get more of the right eyeballs, more return visits, time on site, and ultimately, leads. This person should be a wealth of knowledge and experience in what gets the job done. We’re not looking for someone who has only managed agencies doing the work – we’re looking for someone with hands-on knowledge and experience. B2B experience and knowledge of leveraging digital for demand gen preferred. Part of an engaging website is making sure it has the right content written in the right way – interesting, useful, consider SEO, and page structure. Our digital properties should be bold, relevant, and cut through the noise in today’s world of content and creative inundation.

Duties & Responsibilities 9

Requirements & Skills 9

Job summary 10

The role of the Digital Marketing Director oversees and manage the go-to-market strategy and execution for online courses, programs, and product offerings. The Digital Marketing Director is responsible for expanding the reach and positive impact of the Company’s online courses, programs, and summits while also driving the growth of the Company’s affiliate and influencer network. This highly collaborative leader will work closely with other leaders in the company to drive innovation and healthy growth.

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Requirements & Skills 10

Frequently asked questions

What are 10 things digital marketing directors do?

A digital marketing director is responsible for developing, implementing, and managing marketing campaigns that promote a company's products or services. Here are 10 key activities that a digital marketing director typically engages in:

Developing Strategies: They create comprehensive digital marketing strategies that align with the company's overall business goals. This includes selecting appropriate digital channels (social media, email, SEO, content marketing, etc.) and determining how to use them.

Leading the Digital Marketing Team: They oversee the digital marketing team and coordinate their efforts. This may involve delegating tasks, setting goals, and providing guidance and support.

Managing Campaigns: They handle the planning, execution, and management of digital marketing campaigns. This can involve coordinating with other departments, working with external agencies or partners, and ensuring that campaigns stay on schedule and within budget.

Data Analysis: They analyze campaign results and other data to gauge the effectiveness of marketing efforts. This can involve using analytics tools, creating reports, and presenting findings to executives or other team members.

Optimizing for SEO: They ensure that digital content is optimized for search engines, helping the company's content rank higher in search results and reach a larger audience.

Monitoring Trends: They stay updated on digital marketing trends and emerging technologies. This can involve reading industry publications, attending conferences or webinars, and continually learning about new strategies or tools.

Customer Relationship Management (CRM): They use CRM tools to manage customer data, track interactions with customers, and tailor marketing efforts to individual customer needs and preferences.

Budgeting: They are responsible for the digital marketing budget. This can involve allocating funds to different campaigns or initiatives, tracking spending, and ensuring a good return on investment.

Content Strategy: They develop a content strategy that aligns with the company's marketing goals. This may involve overseeing the creation of blog posts, videos, infographics, and other types of content.

Social Media Management: They oversee the company's presence on social media platforms. This can involve developing social media strategies, managing social media advertising campaigns, and monitoring the company's social media accounts.

The specific tasks a digital marketing director does can vary based on factors such as the size of the company, the nature of the company's business, and the director's level of seniority. However, these 10 activities are representative of the core tasks a digital marketing director is likely to engage in.

What are digital marketing director skills?

A digital marketing director needs a combination of technical, strategic, and soft skills to perform their job effectively. Here are some of the key skills that are typically required:

Technical Skills:

SEO and SEM: Understanding of search engine optimization (SEO) and search engine marketing (SEM) principles to ensure the company's content appears prominently in search results.

Content Management: Familiarity with content management systems (CMS) like WordPress, as well as understanding how to create a content strategy that aligns with marketing goals.

Data Analysis: Ability to use tools like Google Analytics to track and interpret campaign performance and customer behavior. This includes understanding key performance indicators (KPIs) and being able to translate data into actionable insights.

Social Media Marketing: Knowledge of how to leverage social media platforms (like Facebook, Twitter, LinkedIn, Instagram, etc.) for brand promotion and customer engagement.

Email Marketing: Familiarity with email marketing platforms and strategies, including understanding how to create effective email campaigns and how to use email to nurture customer relationships.

Digital Advertising: Understanding of digital advertising platforms (like Google Ads, Facebook Ads) and strategies, including pay-per-click (PPC) advertising and remarketing.

CRM Software: Proficiency with customer relationship management (CRM) software, which is used to manage and analyze customer interactions and data.

Strategic Skills:

Strategic Planning: Ability to develop and implement a comprehensive digital marketing strategy that aligns with the company's overall business goals.

Trend Awareness: Staying updated on digital marketing trends and technologies to ensure that the company's marketing efforts remain current and effective.

Budget Management: Skills in allocating resources effectively, tracking spending, and ensuring a good return on investment.

Soft Skills:

Leadership: As a director, this role often involves leading a team, which requires skills like delegation, motivation, and providing feedback.

Communication: They need to communicate effectively with their team, with executives, and sometimes with external partners or clients.

Problem-Solving: When issues arise, they need to be able to identify the problem and find an effective solution.

Project Management: They often need to juggle multiple campaigns or initiatives at once, which requires good project management skills.

Creativity: From developing campaigns to solving problems, creativity is often a key part of the job.

These are some of the key skills a digital marketing director needs, but the specific skills required can vary depending on the job, the industry, and the specific technologies and strategies the company uses.

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