Digital Marketing Director Job Description

Job summary 1

We are looking for a Digital Marketing Director to join our fast-paced remote environment where strategic thinking and executional excellence are critical to the business's success. Digital marketers have always been the core of our team, driving performance and growth that impact every other facet of the organization. The person in this role will work to strategically grow ROI-positive, performance-focused digital ad spend as a percentage of Force Factor's overall marketing budget. He or she will build and manage a team responsible for operating on-platform advertising campaigns across our major eCommerce retailers, as well as off-platform efforts intended to create demand and drive conversion.

Duties & Responsibilities 1

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Requirements & Skills 1

Job summary 2

We are looking for a qualified Digital Marketing Director to take the lead in developing successful, long-term digital marketing strategies for our company. As a Digital Marketing Director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Duties & Responsibilities 2

Requirements & Skills 2

Job summary 3

In this role, our new Director of Digital Marketing will be responsible for helping to build a vision and roadmap for digital marketing, and implementing a demand-generation approach to marketing focused on lead generation, demand capture and pipeline acceleration. The Digital Marketing Director will oversee our owned digital properties and develop proactive digital marketing campaigns that span SEM, SEO, PPC, programmatic digital, email marketing, social media (organic and paid), and other key strategies.

Duties & Responsibilities 3

Requirements & Skills 3

Job summary 4

The Digital Marketing Director is responsible for the management and implementation of Company digital strategy. This role builds/executes digital marketing programs and solutions to help improve brand health, fuels the sales funnel, and drives consumer loyalty.

Duties & Responsibilities 4

Requirements & Skills 4

Job summary 5

The Digital Marketing Director will report directly to the Senior Director of Acquisitions and will be responsible for growing both the Company customer base and loan originations in paid channels including Paid Search, Display, Paid Social, Video, and CTV. The Digital Marketing Director will also be responsible for managing agency partner relationships, driving technology projects to advance the Digital agenda, and monthly account forecasting. The Digital Marketing Director will work with a cross-functional team of data analysts, creative/brand managers, and other marketers to deliver best-in-class multi-channel marketing campaigns that drive efficient growth. We are looking for a problem solver and a true team player with a can-do attitude.

Duties & Responsibilities 5

Requirements & Skills 5

Job summary 6

The Digital Marketing Director role is focused on maximizing business value for the company’s brands through the integration, automation and administration of our marketing technologies. The Director is responsible for developing strategies, planning and coordinating marketing efforts, and delivering analytics to deliver lead generation and grow market share across the business.

Duties & Responsibilities 6

Requirements & Skills 6

Job summary 7

The Digital Marketing Director will lead the development and execution of Company’s global digital marketing strategy including commercialization plans, digital presence and website, eCommerce, marketing communications, lead generation, and digital tools. The position will lead the digital transformation for the overall business in a high growth fast-paced environment. This is an opportunity to create your future. We are early in our digitization journey and need your help and experience to make it happen.

Duties & Responsibilities 7

Requirements & Skills 7

Job summary 8

The Digital Marketing Director will be an integral part of the marketing team. The successful candidate will work within the Commercial organization to create meaningful customer interactions using existing and emerging digital channels, communications and technologies.

Duties & Responsibilities 8

Requirements & Skills 8

Job summary 9

We're seeking an experienced Digital Marketing Director with an exceptional ability to design and execute digital strategies and experiences across a customer lifecycle. The ideal candidate is a team player, problem solver, and idea generator with a firm understanding of how to create a digital experience that people remember, return to, and love. The Digital Marketing Director role will support global marketing efforts through designing a go-forward digital strategy that defines and aligns with our customer lifecycle goals (awareness, consideration, purchase, loyalty) – and executes against it to ensure we get more of the right eyeballs, more return visits, time on site, and ultimately, leads. This person should be a wealth of knowledge and experience of what gets the job done. We’re not looking for someone who has only managed agencies doing the work – we’re looking for someone with hands on knowledge and experience. B2B experience and knowledge of leveraging digital for demand gen preferred. Part of an engaging website is making sure it has the right content written in the right way – interesting, useful, considers SEO, and page structure. Our digital properties should be bold, relevant, and cut through the noise in today’s world of content and creative inundation.

Duties & Responsibilities 9

Requirements & Skills 9

Job summary 10

The role of the Digital Marketing Director oversees and manages the go-to-market strategy and execution for online courses, programs, and product offerings. The Digital Marketing Director is responsible for expanding the reach and positive impact of Company’s online courses, programs, and summits while also driving the growth of Company’s affiliate and influencer network. This highly collaborative leader will work closely with other leaders in the company to drive innovation, and healthy growth.

Duties & Responsibilities 10

Requirements & Skills 10

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