Chief Marketing Officer Job Description

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Chief Marketing Officer Job Description

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Marketing and Communications

Job summary 1

As a key member of the senior leadership team, the Chief Marketing Officer will drive the development and execution of a comprehensive marketing philosophy, business strategy, and direction of the organization. The position oversees the organization’s branding, digital & traditional marketing, event planning, public relations, and community outreach programs.

Duties & Responsibilities 1

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Lead the Marketing, Public Relations and Event Planning Departments in the development and execution of marketing initiatives, communications, events, and campaigns that elevate the Company brand
Develop a comprehensive marketing strategy and execute a sophisticated marketing plan, while effectively managing brand and reputational risk, to ensure the internal and external brand is optimally aligned with the organization’s strategic objectives
Create internal synergies to expand brand exposure and leverage relationships with internal and external business partners
Conduct thorough analysis on marketing ROI and successfully develop cost effective solutions
Develop and implement the organization's multi-channel, multi-segment marketing campaign based on industry-leading insight
Expand, develop, and maintain media relationships to create a positive external and internal image associated with brand recognition
- Ensure the firm has a coherent and consistent branding strategy while recognizing and addressing the needs of specific business units and understanding the audiences of those business units
- Spearhead the creation and maintenance of the organization's digital footprint, while effectively utilizing SEO, SEM
- Perform other duties as required and assigned

Requirements & Skills 1

Job summary 2

The Chief Marketing Officer provides strategic leadership through the management of the disciplines of publishing. The role oversees the staff for Customer Acquisition, Marketing, Customer Relationship, Product Management, Analytics, and Business Performance Management. The Chief Marketing Officer is accountable to the CEO, a member of the executive team, and the business operations and strategy groups.

Duties & Responsibilities 2

Drive organizational strategy and design for publishing, such as the split between game franchise teams and shared publishing services
Manage publishing leaders within each game franchise and across shared publishing teams
Working with the CEO’s executive team, collaborate to establish vision and strategy, and ensure that all publishing senior leaders are building long-range goals, strategies, plans, and policies in alignment
Recruit, mentor, manage and foster the continuous career development of best-in-class, cross-discipline publishing talent
Ensure the delivery of market research, business intelligence, consumer insights, and reporting required to guide executive-level decision-making
- Develop the marketing side of our portfolio strategy, in collaboration with the CCO
- Identify, prioritize, and properly resource key initiatives aimed at increasing customer loyalty, satisfaction, and business revenue
- Identify and anticipate market trends and technological innovations to provide strategic direction for portfolio-wide acquisition, sales, and monetization strategy

Requirements & Skills 2

A successful track record of executive leadership within a highly capable, cross-discipline publishing team at scale
- Experience developing and leading highly functional teams with ambitious goals and large online customer communities
- Able to demonstrate success in roles with global scope, selling to customers across multiple geographies
- Ability to showcase the financial and analytical literacy required to clearly articulate hypotheses that lead teams to win strategies

Job summary 3

As a rapidly growing tech company, we are seeking a Chief Marketing Officer (CMO) to scale our strategic marketing efforts. As Chief Marketing Officer, you will design, implement, and monitor effective marketing strategies that align with our business goals. You will strive to ensure that the activities of the marketing department directly contribute to the company’s long-term success. You will oversee the company’s digital footprint, community relations, demand generation activities, marketing campaigns, and special events.

Duties & Responsibilities 3

Develop compelling value propositions that drive distinct competitive advantages for selling new and existing products as well as expanding utilization within the existing client base
Develop and execute marketing plans, defining what support is needed to hit objectives
Create and implement innovative multi-channel acquisition strategies & campaigns via strong collaboration with product, sales, and technical teams
Provide input to the product team regarding initiatives that can support key marketing objectives
Establish a powerful marketing funnel and ensure leads are qualified when entering the sales pipeline
- Develop our sales/ marketing roadmap (in collaboration with the head of sales) to align marketing and sales and to generate the best leads, keep them engaged, and connect with them at the right time to close more deals
- Analyze and interpret internal sales data to inform business decisions and make recommendations to executive leadership and partners
- Provide ongoing tracking, measurement, KPI, and ROI analysis for the team’s marketing initiatives and campaigns to provide clear, actionable insights that inform and inspire communication for strategic calendar and brand initiatives

Requirements & Skills 3

8+ years of experience in marketing leadership roles, including experience scaling a growing team, supporting C-level executives, and driving company-wide marketing strategies in partnership with cross-functional teams
Track record of being responsible for an annual budget with excellent performance metrics, driving compelling creative campaigns across digital channels
Team player and builder who can execute and thrive in a fast-paced environment and startup culture; strong decision-maker with the ability to reorient teams and drive execution cross-functionally when priorities change or are ambiguous
Outstanding written and oral communication skills; a natural storyteller and creative problem solver; native in both digital and physical worlds; a collaborator with a constant curiosity and a learning mentality who likes to execute on the tactics as much as setting the strategy
- A passion for radical innovation and a deep understanding of tomorrow’s groundbreaking technologies, innovation trends, and consumer needs
- Intrinsic drive to roll up your sleeves and get things done; a self-starter, productive working independently or collaboratively
- Experience with mergers and acquisitions a plus

Job summary 4

The Chief Marketing Officer (CMO) will lead and execute a strategic marketing and communications plan. The Chief Marketing Officer is responsible for leading the marketing and communications team to create consistent and cohesive messaging that speaks to the community at large, as well as specific target audiences. The Chief Marketing Officer will create and manage a communication strategy aligned with the overall strategic plan.

Duties & Responsibilities 4

Provide input to the CEO and Executive Leadership Team to set the overall strategy
Actively participate in the annual master planning process to integrate strategy work with operational planning, along with the creation of a master calendar

Requirements & Skills 4

Bachelor’s degree required; specific degree in Marketing, Business, Communications, Journalism, and/or Public Relations preferred.
Master’s degree a plus + years successful experience in marketing or communications, overseeing brand strategy and creative deliverables, with positions of increasing responsibility and accountability in a goal-oriented setting
Experience managing, leading, coaching, and inspiring a team
- Demonstrated strategic thinking skills combined with the ability to implement effective plans
- Excellent business acumen and broad experience/understanding of all facets of marketing
- Ability to think critically and interact with all levels of staff, board, and external constituents

Job summary 5

The Chief Marketing Officer (CMO) works with the other principals in our firm to provide the best solutions to our clients. Apply your knowledge and expertise gained from your experience as a CMO to help business owners and/or CEOs help their organizations as they need. We are looking for CMOs with an entrepreneurial spirit who want to work with a firm that treats its consultants as its #1 priority, and clients as a close second.

Duties & Responsibilities 5

Assemble a team of individuals from within the client, from our team of C-Suite level consultants as needed to bring the best solutions to your client.
As a principal CMO within our firm, you will interact with other C-Suite-experienced individuals who have backgrounds as CEOs, CFOs, COOs, CMOs, CHROs, CIOs, CTOs, etc. who also have the same mission to bring about the best solutions for our clients.

Requirements & Skills 5

Bachelor's degree in business, accounting, or related field required. MBA or other relevant Master's degree preferred.
Five or more years experience as a CMO or equivalent position.

Job summary 6

The CMO works in partnership with brand presidents as well as department heads for Direct to Consumer, Licensing, International, IT, Finance, and Legal. This position, reporting to the CEO, contributes to the strategic framework and decision-making for our long-term corporate strategy.

Duties & Responsibilities 6

Ensure each brand in the portfolio has an ownable positioning strategy and is communicated compellingly and consistently across all channels and touchpoints.
Lead the development of integrated marketing plans by brand, including strategies and tactics that increase brand awareness, and relevancy, and generate demand. This also includes calendarization to connect key messages across all touchpoints with synchronized timing.
Lead a customer-first mindset, developing a data-informed position on who current and target customers are, and implementing strategies and tactics that help us acquire and retain valuable customers. Retention strategies include ownership over our multi-brand loyalty program.
- Through a digital/mobile first lens, connect with end consumers and communicate what our brands stand for, with our products featured in an impactful manner.
- Create compelling product marketing that helps consumers understand key features and benefits and motivate purchase (packaging, hang tags, signage, fixturing, content, imagery, video, etc.)
- Liase with sales teams to provide marketing tools that help drive sell-in as well as sell-through.

Requirements & Skills 6

Experience managing brand strategies with significant experience connecting those strategies to business results. Proven experience leading marketing with a commercially-oriented mindset.
Demonstrated experience managing Brand Strategy, Media, Digital/E-commerce, Social Media, Creative development, Customer Acquisition, and Retention,
Strong communication skills both written and verbal. Able to understand and synthesize complicated scenarios and output easy-to-understand, effective strategies. Great storytelling is a must - both for our brands and our internal communications.
Persuasive, collaborative - able to work across multiple stakeholders and influence drive brand-right implementation. Great at building and maintaining relationships, and fostering an environment of mutual respect, understanding, and trust.
Nimble and Fast - able to balance priorities and move quickly in a rapidly changing environment with tight deadlines.
Entrepreneurial spirit - willingness to challenge the status quo in our highly disrupted business environment and move quickly to test and learn new strategies and tactics. This also relates to a level of resourcefulness and proven ability to do a lot with a little.
- BA (MBA is a plus).
- 15+ years in Marketing with a min of 5 years at a senior level (managing large teams, complex brand/distribution environments).
- Experience managing brand strategy, media, creative, customer acquisition & retention, and digital/e-commerce marketing.

Job summary 7

The Chief Marketing Officer will lead, develop, and manage the overall marketing vision and strategies for the company, and drive results – measured through increased brand awareness, customer acquisition, and monetization.

Duties & Responsibilities 7

Oversee all aspects of the Marketing function and build the Marketing team;
- Creatively manage all marketing positioning and asset development;
- Work closely with Product leads to develop innovative strategies to convert attendees across in-platform monetization tactics – including virtual goods, paid interactions, ticketed afterparties, physical merchandise, and others;
- Build global brand awareness.

Requirements & Skills 7

Bachelor’s degree required with a strong preference in marketing, advertising, communications, or business;
10+ years experience at a senior level executing digital marketing strategies and overseeing customer acquisition campaigns from development/execution/campaign analysis, ideally in the music and/or entertainment industries;
Results-oriented with an exceptional track record of developing profitable engagement marketing programs;
Lead and mentor a high-performing, highly collaborative marketing team, including external vendors;
- Experience in driving audiences to live online events a plus;
- Strong creative instincts;
- Developed understanding of current online marketing concepts, strategy, and best practices such as segmentation, funnels, targeting, CAC, etc.

Job summary 8

We are seeking a Chief Marketing Officer (CMO) who can grow and scale a world-class marketing organization and be part of the executive leadership team to take our company to its next level of growth. The ideal candidate will be strategic with strong operational capabilities, results and outcome-oriented, a creative problem solver, highly collaborative, and be able to drive cultural transformation within the business. The Chief Marketing Officer will develop and launch scalable global processes that drive customer acquisition and retention, articulate a compelling story on the importance of digital accessibility solutions and further elevate the brand in an increasingly compliance-focused market.

Duties & Responsibilities 8

Requirements & Skills 8

Job summary 9

The Chief Marketing Officer is responsible for developing and promoting the company’s corporate umbrella of marketing. The Chief Marketing Officer will develop and establish brand standards and guidelines for all marketing and branding initiatives and will lead internal and external corporate initiatives affecting employees, customers, business partners, shareholders, board members, regulators, etc.

Duties & Responsibilities 9

Will set the vision for, and guidelines to promote and protect our “Brand.”
- Will write brand strategy, educate and coach our constituents, identify key metrics, and measure progress and effectiveness of our marketing activities.
- Will have a sense of responsibility to the business units and their dedicated marketing teams.
- Provide direction and consultation to the existing marketing teams aligned with the customer-facing business units as they independently will manage advertising, marketing, social media, and customer promotion in close consultation with the vision and rules.

Requirements & Skills 9

The ability to drive and thrive in an entrepreneurial environment
The ability to multi-task, pivot, and adapt as needed
Strong critical thinking skills complemented by being able to make decisions and move swiftly
Four-year degree preferably business, marketing, and /or public relations, MBA desirable
- Strong written and verbal communications skills
- The successful candidate will be a marketing and branding strategist; with at least 10 years of senior-level experience developing robust marketing capabilities (technology fluency, digital expertise)
- Strong financial aptitude with direct experience managing a full P&L

Job summary 10

We are looking for a Chief Marketing Officer to lead our marketing team.

Duties & Responsibilities 10

Work closely with Partners to identify business development goals; develop and implement business plans to obtain new business;
Direct proactive cross-selling business development programs that will maximize opportunities with existing clients;
Develop and implement strategic marketing and business development plans and support attorneys in implementation tactics;
- Direct all marketing and brand strategy, including content marketing, thought leadership, social media, and collateral;
- Lead market research, analysis, and competitive intelligence initiatives to identify potential new markets for growth opportunities;
- Manage team and ensure Marketing department’s day-to-day operations run smoothly and effectively.

Requirements & Skills 10

10+ years of marketing and business development experience, including 5+ years in a management role;
Bachelor's degree required;
Proven experience planning, developing, and implementing successful business development initiatives;
- Strong managerial experience including hiring and managing talent;
- A collaborative approach and strong interpersonal skills, including the ability to work effectively with Partners, Firm management, colleagues, and staff; ability to adapt tone and style appropriate to the audience;
- Highly professional with a strong client-service orientation; proven ability to build trust-filled relationships with professionals at all levels.

Frequently asked questions

What is the role of a chief marketing officer?

The role of a chief marketing officer (CMO) is to lead and oversee the marketing activities of an organization. This may include developing and implementing marketing strategies, identifying target audiences, creating brand awareness, and generating demand for products or services.

What makes a good chief marketing officer?

Some qualities that make a good chief marketing officer include:

Leadership skills: A CMO must be able to lead and manage marketing teams, set clear goals and expectations, and motivate employees to achieve their best work.
Strategic thinking: The ability to think critically and strategically, and to make sound decisions based on data and analysis.
Communication skills: A CMO must be an effective communicator, able to articulate ideas clearly and persuasively to a variety of stakeholders, both internal and external to the organization.
Industry knowledge: Familiarity with the industry in which the company operates, including competitors, trends, and customer needs.
Creativity: The ability to think creatively and develop innovative marketing campaigns and strategies.

Olivia Powell
Recruiting expert

Last updated Sep 30

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Chief Marketing Officer Job Description

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Frequently asked questions

What is the role of a chief marketing officer?

What makes a good chief marketing officer?

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