Brand Manager Job Description

Job summary 1

Brand Manager will have partnerships with sales, finance, operations, legal, product development, and marketing, as well as executives and staff. This position requires strong experience in product marketing, market research, consumer insights, packaging, market strategy and development, campaign development, POP merchandising, and forecasting. This position also requires someone strategic, can multi-task, has impeccable communications skills, and is ready to roll up their sleeves.

Duties & Responsibilities 1

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Requirements & Skills 1

Job summary 2

As a Brand Manager, you will own all aspects of your business. You'll be responsible for a new function that will cultivate brand strategies, drive growth, implement new and exciting products, develop go-to-market strategies, lead a team, and maintain relationships with internal and external clients. You'll leverage your creative skills to come up with new ways to meet brand objectives.

Duties & Responsibilities 2

Requirements & Skills 2

Job summary 3

The Brand Manager supports the development and implementation of annual marketing plans for the assigned brands including new products, media/advertising, consumer promotions, merchandising, and public relations.

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Requirements & Skills 3

Job summary 4

Brand Manager will develop and support the execution of brand strategies, communication, as well as annual integrated plans to build brand awareness and drive revenue and growth.

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Job summary 5

The Brand Manager is responsible for supporting key initiatives to bring the brand purpose and strategy to life and contribute to the achievement of annual and long-term sales, market share, and profit goals. The ideal candidate has a passion for working. This person will have a strong foundational knowledge of all standard marketing mix fundamentals, and the demonstrated ability to influence others while working in evolving fluid business environment.

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Job summary 6

The Brand Manager is a leadership position within the organization, with strategic ownership of a brand portfolio. As a leader, the incumbent must have the skillsets & experience necessary to make sound business decisions, competently manage and develop direct report(s), set strategic direction, and influence internal/external stakeholders to follow that direction. The Brand Manager will have responsibility for optimizing short and long-term volume and profit performance for a brand portfolio by developing, championing & executing the strategic vision.

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Job summary 7

This role is responsible for product commercialization and the development of marketing plans and campaigns that drive the growth of the brand. You are someone who demonstrates the passion required to champion new product launches, brand building, and best-in-class marketing. You are a creative box thinker with a solid understanding of the entire marketing process. You have a strong track record of winning the hearts and minds of consumers through omnichannel marketing campaigns. You are expected to be the champion of the brand you lead and inspire cross-functional team members & partners with your passion and excitement. You will leverage your technical marketing skills through ongoing execution of product development/commercialization, business/brand planning, retailer marketing, sponsorship & experiential/event marketing activation, and business analysis.

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Job summary 8

The Brand Manager will be a key member of our Team and will have P&L responsibility for the business. The role is responsible for 1) Defining strategy for the business to meet customer and consumer requirements, establishing a clear vision and growth plan for the business; 2) Achieving the business financial goals as they align with Business Unit goals; 3) Development and execution of Marketing campaigns, as well as other business plans for commercial success.

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Requirements & Skills 8

Job summary 9

We are looking for a Brand Manager who will assist with the planning and development of annual marketing and business plans that align with organizational goals and objectives. This candidate will aim to achieve sales growth, profit margins, and market share targets.

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Requirements & Skills 9

Job summary 10

The Brand Manager will be a record of setting foundations for brand growth. This person will be a thought leader and a pivotal piece in a rapidly growing company.

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Frequently asked questions

What is the role of a brand manager?

A brand manager is responsible for managing and improving the image and reputation of a brand in the market. They're involved in creating, developing, and implementing brand strategies to increase brand awareness, drive market growth, and improve customer satisfaction. Here are the key responsibilities of a brand manager:

Brand Strategy Development: They develop and implement effective brand strategies based on market research, trends, and competitor data.

Product Development: They work closely with product development teams to ensure that new products align with the brand's image and meet the needs of the target market.

Marketing Campaign Management: They oversee marketing campaigns and initiatives to promote the brand, often coordinating with the marketing team to develop effective advertising and promotional strategies.

Market Research: They conduct and analyze market research to understand consumer behavior, preferences, and trends, and use this information to guide brand strategy and decision-making.

Brand Positioning: They are responsible for the positioning of the brand in the market, ensuring that it appeals to the target audience and differentiates from competitors.

Performance Analysis: They monitor, measure, and report on the performance of branding initiatives and campaigns, and adjust strategies based on the results.

Collaboration with Stakeholders: They collaborate with different teams and stakeholders, including marketing, sales, product development, and executive leadership, to ensure brand consistency and effectiveness.

Customer Engagement: They develop strategies to engage customers, build brand loyalty, and enhance customer satisfaction.

Budget Management: They often manage the brand's budget, ensuring that resources are allocated effectively to meet brand objectives.

Crisis Management: In the event of a negative situation affecting the brand's image (such as a public relations issue), the brand manager may be responsible for managing the crisis and protecting the brand's reputation.

In essence, a brand manager acts as the guardian of the brand, ensuring that all aspects of a company's products or services align with the brand values, identity, and positioning. They play a crucial role in building and maintaining the brand's reputation and image in the marketplace.

Who does a brand manager work with?

A brand manager typically collaborates with various individuals and teams within and outside the organization. Here are some key stakeholders that a brand manager works with:

Marketing Team: Brand managers closely collaborate with the marketing team, including marketing strategists, advertising specialists, digital marketers, and content creators. They work together to develop and execute marketing campaigns that align with the brand strategy.

Product Development Team: They collaborate with product managers, engineers, designers, and researchers to ensure that new products or product enhancements align with the brand's values, image, and target market.

Sales Team: Brand managers work with the sales team to provide them with the necessary tools and resources to effectively communicate the brand's value proposition and differentiation to customers. They may also gather feedback from the sales team on customer preferences and market trends.

Executive Leadership: They report to and collaborate with executive leaders, such as the Chief Marketing Officer (CMO), Chief Executive Officer (CEO), or brand director, to align brand strategies with overall business goals and objectives.

Creative Agencies: Brand managers often work with external creative agencies, including advertising agencies, design firms, or public relations firms. They collaborate to develop creative assets, campaigns, and messaging that convey the brand's essence and resonate with the target audience.

Market Research Teams: Brand managers collaborate with market research professionals to gain insights into consumer behavior, market trends, and competitor analysis. They utilize this information to refine brand strategies and make data-driven decisions.

Internal Departments: They interact with various internal departments, such as finance, legal, operations, and customer service, to ensure brand consistency, compliance, and effective implementation across the organization.

External Partners: Brand managers may work with external partners, such as vendors, influencers, or brand ambassadors, to leverage their expertise, amplify brand messaging, and reach target audiences.

Customers and Consumers: Although indirect, brand managers ultimately work to connect with customers and consumers. They analyze their needs, preferences, and feedback to inform brand strategies and enhance the overall brand experience.

Effective collaboration with these stakeholders is crucial for a brand manager to successfully execute brand strategies, drive brand growth, and maintain a consistent brand image across various touchpoints.

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