Media Planner Job Description

Job summary 1

We are looking for a Media Planner responsible for analyzing data, thinking creatively, and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, Media Planners devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.

Duties & Responsibilities 1

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Requirements & Skills 1

Job summary 2

As a Media Planner, you will be responsible for partnering with our internal and external sales teams by developing strategic cross-platform media plans that optimize yield principles and demonstrate an understanding of the Client's objective. Your role will consist of all pre-sales activities, from receipt of the RFP, pricing, and building campaigns, assisting with the internal negotiation process as well as guiding sales through the close of deals. Qualified candidates for the position will be critical thinkers, possess strong qualitative and analytical skills, and demonstrate the ability to multitask and prioritize in a fast-paced environment.

Duties & Responsibilities 2

Requirements & Skills 2

Job summary 3

The Media Planner is responsible for placing, confirming, and monitoring client media orders to ensure the clients’ advertising program is executed flawlessly. The successful Media Planner provides a high level of service to assigned accounts by acting as the liaison between the vendors and the client, and by providing timely and accurate information to the client on daily account matters.

Duties & Responsibilities 3

Requirements & Skills 3

Job summary 4

The Media Planner will focus on supporting the holistic media strategy of the Company's portfolio. The Media Planner takes pleasure in getting to “do it all”, supporting projects that blur the lines between marketing, research, and creativity. The ideal candidate possesses outstanding organizational and communication skills, has superior attention to detail, can provide objective analysis, can handle multiple projects simultaneously, work with autonomy, and maintain a relentless curiosity to understand how everything connects while meeting deadlines. Individuals must enjoy working in a fast-paced, dynamic environment with a proven ability to handle a high-volume workload and navigate a matrixed organization with a positive attitude and a solutions-oriented mindset.

Duties & Responsibilities 4

Requirements & Skills 4

Job summary 5

A Media Planner successfully balances critical and big-picture thinking while being comfortable in a fast-paced, ever-changing environment. Planners are driven to find communications solutions to client challenges by connecting clients and messages. This position collaborates among all departments including media, account planning, digital and creative.

Duties & Responsibilities 5

Requirements & Skills 5

Job summary 6

We are currently looking for a Media Planner to support the day-to-day Media Planning and Strategy functions for the Company. This person will assist a team in the development, execution, and stewardship of media plans for business and report to the Supervisor.

Duties & Responsibilities 6

Requirements & Skills 6

Job summary 7

The Media Planner must have demonstrated expertise across digital channels, with media planning and buying experience, and understand how digital fits in a client’s overall marketing/media strategy. This position is responsible for overseeing all aspects of multiple campaigns from plan development to reporting, ensuring clients’ needs and expectations are fulfilled. The ideal candidate is detail-oriented, proficient at managing multiple projects, highly organized, and analytical, exhibits a strong presence in front of clients and team members, and possesses effective communication skills. The candidate must also be deeply interested in understanding more about technologies such as Customer Data Platforms, which are essential to embrace a world where the use of third-party cookies is rapidly being diminished.

Duties & Responsibilities 7

Requirements & Skills 7

Job summary 8

We’re currently hiring a Media Planner to join our team. Do you have an interest in marketing and digital media? Are you creative, analytical, detail-oriented, accurate, and able to manage multiple projects simultaneously, frequently on tight deadlines? If so, we want to talk to you! In this role, you will support the sales team by managing the pre-sales process, including building campaign proposals in response to advertiser or agency RFPs, as well as for prospective pitches. You will also work with internal Media Ad Operations and Account Management teams, as well as their coupon counterparts to develop fully integrated, creative, and strategic advertising programs.

Duties & Responsibilities 8

Requirements & Skills 8

Job summary 9

The Media Planner combines creative thinking with factual analysis to develop appropriate strategies to ensure campaigns reach their target audiences as effectively as possible. Managing multiple clients and campaigns, the Media Planner / Buyer creates and monitors a paid media strategy within each client’s allocated budget to give maximum exposure through the entire media spectrum: radio, television, print, and digital.

Duties & Responsibilities 9

Requirements & Skills 9

Job summary 10

The Media Planner will provide leadership to ensure the client’s needs and requirements are met. They will oversee campaign planning, optimization strategies, and campaign performance success for a set of top-tier client relationships. They will provide consultative strategic direction to assigned accounts and identify appropriate programs and services to meet client needs. Furthermore, the Media Planner will work with internal tools and staff to quantitatively and qualitatively analyze campaign delivery and optimize performance on an ongoing basis. They will attend client meetings and actively take part in presentations.

Duties & Responsibilities 10

Requirements & Skills 10

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