Email Marketing Manager Job Description
Job summary 1
We are looking for a customer-centric and data-driven Email Marketing Manager who will manage and execute the email marketing program for Company’s most active and pet-obsessed customers. This role will be responsible for the planning, execution, and measurement of promotional email marketing campaigns that increase customer engagement and drive incremental sales. This role sits on a team of email marketers and developers who are passionate about creating exceptional customer experiences.
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Job summary 2
We are looking for an Email Marketing Manager to support Company's Consumer Products business. You will support our email, SMS, and push notifications marketing programs by leading the strategy, editorial calendar, messaging, creative, QA, and reporting. You will also manage audience lists for email and other related marketing programs. The role reports to our CE Manager, Social & CRM.
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The Email Marketing Manager is responsible for overseeing end-to-end eCRM efforts for client brands. The manager will be responsible for all aspects of the email marketing funnel, including implementation, measurement, and optimization. This position requires highly developed time management and multi-tasking skills, and the candidate must demonstrate an ability to think critically, act quickly, execute processes efficiently, and adapt easily to an ever-changing environment.
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The Email Marketing and Automation Manager is a fully remote role that will work in collaboration with the Marketing team to create and execute an email marketing strategy and ensure a high-quality experience of Company emails for our community. This includes building and sending emails, audience segmentation, targeting, testing, and reporting, providing user training and support, supporting email policies and best practices, and quality assurance of Marketo, the marketing automation tool. This is a great opportunity to bring your email marketing and marketing automation experience to a mission-driven organization.
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Passionate about providing the best customer experience? We are looking for an Email Marketing Manager to join the CRM that will help define testing strategies and manage a team of email producers to create campaigns that turn customers into fanatics. Through the email channel, this role will identify new opportunities to deliver customer experiences that drive activation, engagement, and retention by developing campaign best practices and improving operational workflows.
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As the Email Marketing Manager, you will be responsible for running and executing our email marketing strategies and campaigns from end to end. You are detail-oriented and have a knack for clear, concise, and conversational language that is designed to engage subscribers from the top of the sales funnel through the customer lifecycle. You are an independent thinker who can bring fresh email test ideas to the table. You can collaborate cross-functionally with multiple stakeholders to ensure seamless launches from campaign conceptualization to launch. You will lead email strategy for product engagement nudges, transactional messaging, behavior-triggered marketing automation, and content-based email campaigns.
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We are looking to extend our award-winning residential security solutions to commercial applications as well. As a Content Developer, you will define, execute, and deliver strategies for engaging our growing number of business customers and professional dealers/installers. You will participate in developing the vision for the Customer Engagement Program Manager strategy, from idea to execution, to measuring results. This role is inherently cross-functional -- you will work closely with engineering, design, business development, marketing, and executive teams to bring scalable approaches for engaging with our commercial segment through a variety of different channels including email, push, in-app messaging, and Help Center articles. This role requires someone who is detail oriented, can effectively interact with business leaders at all levels, is a partner in the development of a communication strategy feedback loop, and work effectively in managing competing priorities and aggressive scope.
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We are looking for an Email Marketing Manager who can manage the strategy and execution of campaigns for user engagement and new user adoption. The Email Marketing team sits under the Product Team for the foreseeable future. In this role, you will work closely with the Product, Engineering, and Account Management teams to optimize email content and cadence, contributing to company KPIs.
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We are looking for an Email Marketing Manager to lead global email marketing strategy and execution. The Email Marketing Manager will collaborate with Marketers and Marketing Operations to execute email campaigns across key customer segments, personas, and geographies. Our ideal candidate has expertise with email marketing channel ownership, including audience segmentation, multi-touch strategy, A/B testing, and optimization for key email KPIs.
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We are looking for an Email Marketing Manager.
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Frequently asked questions
What does an email marketing manager do?
An email marketing manager is responsible for designing and implementing email marketing campaigns to promote a company's products or services to its target audience. Their primary goal is to increase the company's customer base, boost sales, and build brand awareness.
The responsibilities of an email marketing manager may include:
Developing email marketing strategies: The email marketing manager creates a plan for the email campaigns that align with the company's goals and target audience. They also determine the frequency, timing, and content of the emails.
Building email lists: The email marketing manager is responsible for building and maintaining the company's email lists. This involves collecting email addresses from potential customers through various means, such as website signups, events, and social media.
Creating email content: The email marketing manager writes and designs the emails that will be sent to customers. They may also use templates, graphics, and images to make the emails visually appealing and engaging.
Measuring campaign success: The email marketing manager tracks and analyzes the success of the email campaigns. They use metrics such as open rates, click-through rates, and conversion rates to determine what is working and what needs improvement.
A/B testing: The email marketing manager conducts A/B testing to determine the best subject lines, content, and design for the emails.
Managing email service providers: The email marketing manager manages the company's email service provider, ensuring that emails are sent out on time and that any technical issues are resolved.
Overall, an email marketing manager plays a critical role in creating effective email campaigns that help companies reach their target audience and achieve their marketing goals.
What are the skills of an email marketing manager?
An email marketing manager should have a diverse range of skills and expertise to effectively plan, execute, and manage successful email marketing campaigns. Some of the key skills required for this role include:
Email marketing strategy: An email marketing manager should have a deep understanding of email marketing strategies, including email list building, segmentation, personalization, automation, and optimization.
Copywriting: A critical skill for an email marketing manager is the ability to write compelling and engaging copy that resonates with the target audience and drives action.
Design: An email marketing manager should have a good eye for design and the ability to create visually appealing email templates that are consistent with the company's branding.
Data analysis: An email marketing manager should be proficient in data analysis and able to use metrics to track the success of email campaigns, identify trends, and make data-driven decisions.
A/B testing: The ability to conduct A/B testing to test different subject lines, email content, and design elements is a key skill for an email marketing manager.
Technical proficiency: An email marketing manager should be familiar with email marketing tools and platforms, such as Mailchimp, Constant Contact, or HubSpot, and have a basic understanding of HTML and CSS.
Communication: An email marketing manager should have excellent written and verbal communication skills, as they will need to collaborate with other teams and stakeholders, and communicate effectively with the target audience through email.
Overall, an email marketing manager should be a well-rounded marketer who can combine strategic thinking, creative skills, technical proficiency, and data analysis to deliver effective email campaigns that drive results.
