Digital Strategist Job Description

Job summary 1

We are looking for a Digital Strategist to help manage and support some of our largest customers in retail. This individual will be responsible for providing customers with specialized expertise and support for long-term social and digital strategies to meet their desired project goals and unlock all potential value. If being part of an electric and collaborative team is important to you then you’ve come to the right place.

Duties & Responsibilities 1

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Requirements & Skills 1

Job summary 2

We’re looking to hire for the role of Digital Strategist in our department. Candidates should have relevant experience and a track record of success. Digital Strategists are expected to not only execute, but take initiative, contribute to new ideas, and help develop strategies for some of the clients.

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Job summary 3

The Digital Strategist reports to the Marketing Director and supports departmental and organization-wide goals of brand awareness growth, community building, and fundraising. This person has a strong writing background with a passion for digital marketing and campaigns. They will serve as the primary contact for evaluating and fulfilling brand campaign film usage requests and supporting proactive distribution outreach efforts and events. The Digital Strategist will support the Director on integrated marketing campaigns and initiatives to maximize campaign performance.

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Job summary 4

We are looking for an individual with high initiative, a strategic approach, and customer experience strategy talent. The Digital Strategist is a digital-savvy professional with experience designing and executing organizational change initiatives for multi-national brands. A passionate and effective communicator, the Digital Strategist conveys the evolution of the consumer experience and develops strategic marketing programs that align with our client’s overall business objectives through strategic insights and direction, and makes significant recommendations that deliver on client business objectives and important metrics.

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Job summary 5

As a Digital Strategist, you will be responsible for designing and optimizing multi-channel marketing campaigns. You’ll partner across departments – creative, client engagement, data/analytics, and media buying – to drive data-driven strategies that activate our clients’ brands. You will serve a vital role in promoting the integration of cross-functional teams and ensuring client success.

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Job summary 6

We’re looking for a Digital Strategist who has experience driving strategy across all elements of a digital campaign. This person will live at the intersection of thinking and making, to see beyond the big picture and create campaigns that move consumers to take action. The role requires attention to detail, strong presentation skills, and an imagination that you can’t quite turn off.

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Job summary 7

We are seeking a Digital Strategist with digital expertise to play a critical role on one of our agency's largest accounts. You are someone who thrives in simplifying complexity into clear and actionable plans, an empathetic thinker that can find the human story amidst highly technical fields. By bringing meaningful quantitative and qualitative insights to bear, you'll bring the voice of the consumer to every engagement. You'll have an eye for turning creative strategy into engaging editorial content and meaningful digital experiences. Together, you will foster an environment of strong empathy for the human condition, critical thinking, business acumen, and love for solving the most meaningful problems through experience building. The ideal candidate is an independent thinker, but also a doer in the best sense of the word.

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Requirements & Skills 7

Job summary 8

The Digital Strategist is often among the initial impressions new clients experience when they sign. Through well-researched and structured presentations, the Strategist will help put our best foot forward. They’ll work with new and current clients to understand where they stand today, how they compare to their competitors, what their users need, and how their ecosystem should evolve and innovate to meet business goals.

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Requirements & Skills 8

Job summary 9

We are looking for an experienced Digital Strategist who is a passionate, digital-first thinker. The Digital Strategist is responsible for collaborating closely with creative, media, and client teams to define how audiences engage with the brand throughout the digital ecosystem in a way that adds value for the audience and drives results for the brand.

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Job summary 10

We are looking for a Digital Strategist to join our growing team and help develop and deliver programs and campaigns on behalf of some of the biggest brands in the technology space. This is a hands-on and varied role where you will be responsible for creating excellent content, managing social channels, engaging with influencers, and executing paid content amplification. You will be working as part of the digital team and a key member of several account teams. Every day you will demonstrate your command of the language with excellent copywriting, translating technical topics for social channels, and demonstrating an understanding of audiences when writing for client objectives. You will be curious and experimental, hungry to learn about new digital marketing trends or ways to reach and engage audiences that matter to clients. The digital landscape is ever-changing and we expect you to explore, constantly: New online communities, new pockets of influencers, and new paid branding opportunities or tactics. You are interested in trying new ways to measure program effectiveness (website traffic, lead gen, etc.), based on the marketing objectives of the clients. Working in close contact with digital strategy leadership, digital strategists will execute programs that connect key client messages to target audiences in creative ways.

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Frequently asked questions

What Is The Description Of A Digital Strategist?

A Digital Strategist is a professional who develops and implements strategies to maximize an organization's online presence and achieve its digital marketing objectives. They analyze market trends, consumer behavior, and industry data to develop comprehensive plans that leverage various digital channels and technologies. The role of a Digital Strategist may vary depending on the organization's size, industry, and specific goals, but here are some common responsibilities and activities:

Digital Marketing Strategy: Digital Strategists develop digital marketing strategies aligned with the organization's overall goals and objectives. They conduct market research, analyze target audiences, and identify key opportunities and challenges in the digital landscape.

Audience Analysis: They gather insights into the organization's target audience, understanding their demographics, preferences, behaviors, and motivations. This analysis helps shape the digital marketing approach and enables the creation of targeted and personalized campaigns.

Digital Channel Selection: Digital Strategists determine the most appropriate digital channels to reach the target audience effectively. This includes selecting platforms such as websites, social media, email marketing, search engine marketing, content marketing, mobile apps, or emerging technologies.

Content Strategy: They develop content strategies that align with the organization's goals and resonate with the target audience. This involves defining content themes, formats, distribution channels, and creating a content calendar to ensure a consistent and engaging digital presence.

Campaign Development: Digital Strategists plan and execute digital marketing campaigns, including setting campaign objectives, defining key performance indicators (KPIs), developing messaging and creative assets, and implementing tracking and analytics mechanisms.

Data Analysis and Insights: They analyze data from various digital channels and tools to evaluate campaign performance, identify trends, and generate actionable insights. This data-driven approach helps optimize strategies and make informed decisions for ongoing campaign refinement.

User Experience (UX) Optimization: Digital Strategists collaborate with UX designers and developers to enhance the user experience across digital touchpoints. They ensure websites and digital assets are intuitive, user-friendly, and optimized for conversions.

Digital Advertising: They plan and manage digital advertising campaigns, including paid search, display advertising, social media advertising, and other online advertising platforms. They define targeting parameters, monitor campaign performance, and optimize ad spend for maximum ROI.

Digital Analytics and Reporting: Digital Strategists use analytics tools to measure the effectiveness of digital marketing initiatives. They generate reports, interpret data, and provide insights to stakeholders, demonstrating the impact of digital efforts and informing future strategies.

Industry Trends and Innovation: They stay updated with the latest industry trends, emerging technologies, and best practices in digital marketing. They evaluate new tools, platforms, and trends to recommend innovative strategies that can give the organization a competitive advantage.

Digital Strategists must possess strong analytical skills, business acumen, and a deep understanding of digital marketing principles and techniques. They should be proficient in using digital analytics tools, have excellent communication and presentation skills, and be able to collaborate effectively with cross-functional teams. Continuous learning and adaptability to evolving technologies and consumer behavior are also important in this dynamic field.

What Does A Digital Strategist Do?

A Digital Strategist is responsible for developing and implementing strategies that leverage digital channels and technologies to achieve business objectives. Their primary focus is on utilizing digital platforms to enhance brand visibility, engage with target audiences, and drive conversions. The specific tasks and responsibilities of a Digital Strategist can vary depending on the organization and its goals, but here are some common activities they typically engage in:

Digital Marketing Planning: Digital Strategists work closely with stakeholders to understand business goals and develop comprehensive digital marketing plans. They identify target audiences, define key performance indicators (KPIs), and establish strategies for reaching and engaging with the target market.

Market Research and Analysis: They conduct market research and competitor analysis to gain insights into industry trends, consumer behavior, and digital marketing best practices. This information helps inform the development of effective digital strategies.

Audience Segmentation and Targeting: Digital Strategists segment the target audience based on various criteria such as demographics, behaviors, and interests. They develop targeted strategies and personalized messaging to engage different audience segments across digital channels.

Digital Channel Selection: They determine the most suitable digital channels to reach the target audience effectively. This may include social media platforms, search engines, email marketing, content marketing, mobile applications, and other emerging digital channels.

Content Strategy and Development: Digital Strategists create content strategies that align with the organization's goals and target audience preferences. They develop compelling and relevant content, including website copy, blog posts, social media content, videos, and other digital assets.

Digital Advertising and Campaign Management: They plan and execute digital advertising campaigns across various platforms, such as Google Ads, social media advertising, display advertising, and video advertising. They define targeting parameters, set budgets, optimize campaigns, and measure their effectiveness.

SEO and Search Engine Marketing: Digital Strategists optimize digital assets for search engines by implementing search engine optimization (SEO) strategies. They conduct keyword research, optimize website content, and manage paid search campaigns to increase organic and paid search visibility.

Analytics and Performance Tracking: They utilize digital analytics tools to monitor and analyze campaign performance. They track key metrics, generate reports, and provide insights to stakeholders on the effectiveness of digital marketing efforts. They use this data to make data-driven decisions and optimize future strategies.

User Experience (UX) Optimization: Digital Strategists collaborate with UX designers and developers to enhance the user experience across digital touchpoints. They ensure websites, landing pages, and digital assets are user-friendly, visually appealing, and optimized for conversions.

Stay Updated with Industry Trends: They continuously research and stay updated with the latest digital marketing trends, emerging technologies, and industry best practices. They evaluate new tools, platforms, and techniques to recommend innovative strategies that can drive digital growth.

Digital Strategists combine a strong understanding of digital marketing principles, consumer behavior, and analytical skills to develop and execute successful digital strategies. They work closely with cross-functional teams, stakeholders, and external agencies to ensure cohesive and impactful digital campaigns that drive business results.

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