Digital Marketing Specialist Job Description
Job summary 1
The Digital Marketing Specialist will own the execution and optimization of our advertising strategy. This individual will have a background in the different paid ad platforms and the set-up, launch, and reporting processes of each. This role will also own the social media accounts and community engagement strategy for the Company. The ideal team member is a go-getter. While they specialize in digital advertising, they are actively seeking to grow into a holistic marketing professional. They’re not afraid to ask for guidance but also look to actively push our team forward in areas in which they specialize. They thrive in a fast-paced environment and love crunching the numbers to understand how our team and go-to-market strategy can be better. This role reports to the Vice President of Marketing.
Duties & Responsibilities 1
Requirements & Skills 1
Job summary 2
Under the general supervision of the Manager of Digital Marketing, the Digital Marketing Specialist develops various online promotions and email campaigns to support outreach efforts as well as manages and supports SEO and SEM strategies to support inbound digital efforts. The Digital Marketing Specialist is a key point of contact for disseminating communications materials and information through enhanced digital activities. Creates compelling web mobile and digital marketing communications experiences for clients that support overall marketing communications strategies.
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Job summary 3
The Digital Marketing Specialist role will be a part of the SEO team that is responsible for driving results through various SEO initiatives. This role requires high-level knowledge of SEO, keyword research, content marketing, and reporting. This is an important role on the SEO team and offers the opportunity to be innovative and make an impact in the company. Your area of responsibility will focus on our women’s clothing business. The ideal candidate is a self-starter who enjoys solving problems while taking ideas and running with them. The position requires the ability to make decisions based on best practices and research. The candidate must be self-motivated and enjoy working autonomously on tasks, while also working through projects with the team. This job also requires an ability to work with ambiguity and transition through different tasks as business priorities change. Familiarity with the following is a plus: Google Analytics, Adobe Analytics, Google Search Console, BrightEdge, SEMRush, SimilarWeb, Linkdex, MOZ, or AdWords.
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Job summary 4
We are seeking a detail-oriented Digital Marketing Specialist to support our student acquisition and engagement efforts to drive growth and retention. By helping us execute, iterate, and innovate on our outreach strategies across channels, you’ll enable us to achieve our ambitious goal of re-enrolling and supporting millions of college students. The Digital Marketing Specialist will support the broader marketing operation with a focus on planning, execution, and automation of student-facing campaigns from re-enrollment to graduation. You’ll take advantage of user segmentation to set up and disseminate content and messaging.
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Requirements & Skills 4
Job summary 5
As an important member of the team, the Digital Marketing Specialist will effectively manage multiple campaigns and a/b tests. You will report to the Digital Marketing Manager and work closely with them to promote strategic programs through daily execution.
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Job summary 6
Our Company seeks an immediate hire of a Digital Marketing Specialist. This position reports to the Director of Digital Marketing. This position requires an accountable and talented candidate who will work closely with members of the digital team. The Digital Marketing Specialist is a “hands-on” position for all digital marketing tactics. The Digital Marketing Specialist also needs to demonstrate expertise in SEO in addition to creating, managing, and optimizing paid advertising accounts for a wide variety of clients using search engine marketing with an emphasis on Google Ads, display marketing and remarketing, paid social media marketing, and video advertising. The Digital Marketing Specialist will produce comprehensive monthly reports and strategic insight. We are looking for someone with experience in all of these areas, but also someone willing to dive in and learn new skills as needed. The Digital Marketing Specialist is responsible for communicating results and strategy to clients directly and to the sales representative (who is their main client point of contact in the company). We want all our digital marketing to drive real results, and the Digital Marketing Specialist is responsible for showing those results and communicating them in a way that excites our clients. The Digital Marketing Specialist collaborates with various team members within all the departments to ensure that the deliverables are implemented and the accounts achieve their objectives. The Digital Marketing Specialist communicates regularly with the Director of Digital Marketing, the sales team, and the executives and must be able to clearly articulate a strategic vision. The Digital Marketing Specialist must be creative, data-driven, and ultimately responsible for managing client expectations and communicating success.
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Requirements & Skills 6
Job summary 7
The Digital Marketing Specialist will contribute by providing critical analytics and information that helps the sales organization achieve its goals. In this role, you will also increase brand awareness through the promotion of company services and drive prospects to conversions. You will accomplish this by analyzing, interpreting, and reporting on the performance of all marketing activity (emails, landing pages, leads, campaigns, social, and paid media). You will also partner with the digital marketing manager and marketing vice president to ensure the effective automation and operation of software and CMS platforms.
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Requirements & Skills 7
Job summary 8
We are seeking a Digital Marketing Specialist to support our growing team. The Digital Marketing Specialist will focus on one of our core channels including SEO, PPC, Paid Social, Organic Social, or Email Marketing. As a Digital Marketing Specialist, you will strategize, implement and monitor digital marketing strategies to ensure we are exceeding the goals and expectations of every client. The ideal team member will have the passion and drive to analyze data and develop solutions to improve results. You don’t need any previous marketing agency experience to apply for this position—just an interest in digital marketing and a drive to learn!
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Job summary 9
We are currently seeking a motivated Digital Marketing Specialist who supports driving efficient and personalized brand awareness, web traffic & conversion through paid search, display, affiliate, paid social and organic search.
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Requirements & Skills 9
Job summary 10
As a Digital Marketing Specialist you will oversee digital activation and optimization across various digital channels including paid search and paid social.
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Frequently asked questions
What are the five major parts of a digital marketing specialist's job?
The five major parts of a digital marketing specialist's job may include:
Developing and implementing digital marketing strategies to drive traffic and increase brand awareness
Creating and managing digital content, including social media posts, blog articles, and email campaigns
Analyzing and reporting on digital marketing metrics to evaluate campaign effectiveness and identify areas for improvement
Conducting market research to stay up-to-date on industry trends and competitors
Collaborating with cross-functional teams, such as graphic designers and web developers, to ensure a cohesive and effective digital marketing strategy.
What are the skills of a digital marketing specialist?
The skills required for a successful digital marketing specialist may include:
Strong communication and writing skills to develop and execute effective digital marketing campaigns
Knowledge of digital marketing tools and techniques, including SEO, SEM, PPC, and social media marketing
Analytical and data-driven mindset to measure and analyze campaign performance
Creativity and innovation to develop engaging digital content and campaigns
Ability to work independently and as part of a team in a fast-paced and dynamic environment
Familiarity with digital marketing platforms and tools such as Google Analytics, Adobe Creative Suite, and marketing automation software
Attention to detail and ability to manage multiple projects and priorities
Continuous learning and adaptability to keep up with changing technologies and industry trends.