Media Manager Job Description

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Media Manager Job Description

Job descriptions
Advertising, Arts, and Media

Job summary 1

The Media Manager is responsible for leading the success of clients’ online marketing programs by providing thought leadership on campaign strategies and optimization, building strong relationships, and establishing clear lines of communication with clients, partners, and internal staff members. The Media Manager is analytical and uses problem-solving capabilities to assure flawless program execution to meet and exceed stated objectives.

Duties & Responsibilities 1

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Requirements & Skills 1

Bachelor’s degree, concentration in business, marketing, or advertising preferred
2-3 years of account management experience in online advertising, direct marketing, or e-commerce
Multichannel experience (paid search/social/display/programmatic)
Demonstrated problem-solving and project-management skills
- Minimum of 1-2 years as an associate account manager or equivalent if an internal candidate
- High competency level in MS Office with specific strengths in Excel and PowerPoint
- Able to work independently and balance multiple tasks

Job summary 2

Thу Media Manager works with the Media Supervisor and Director to coordinate the agency’s paid media efforts across all disciplines. Normal performance measures include: assisting in the execution of all media planning functions across teams with workload managed by the Media Director and/or VP of Media.

Duties & Responsibilities 2

Requirements & Skills 2

Job summary 3

The Media Manager is a dynamic and evolving role that is responsible for the development and execution of the agency’s digital media at the client level. The Media Manager will provide strategic leadership and management of the agency’s digital media initiatives. The Media Manager will serve as the lead for planning, management, and optimization of digital marketing campaigns, including Search & Display, as well as management/oversight of all 3 party digital classifieds and lead providers.

Duties & Responsibilities 3

Provide strategic planning and implementation of digital marketing campaigns across multiple platforms, including search engine marketing, display advertising, video, and mobile advertising across multiple client accounts.
Compile and report on search engine marketing campaign effectiveness, including competitive landscape, KPIs, and recommendations on opportunities for growth, and manage vendor partnerships to ensure clients are receiving the best product possible
Understand the business objectives of clients and translate them to measurable and achievable goals attainable from digital marketing programs
Work closely with the Associate Director of Digital Media as a part of a team of digital media buyers and paid search managers in the development, launch, and optimization of digital media campaigns every month
Research new tools and technologies to stay at the forefront of the latest developments in digital marketing and implement new digital media ideas and applications
Integrate digital media strategies with traditional and social media as well as other departments within the agency to create cohesive marketing plans
- Generate campaign performance reports, providing analysis and execute that analysis to ensure positive ROI where appropriate
- Establish new and work with existing key digital media vendors to maintain strong relationships and stay on top of industry trends
- Maintain a monthly Media Plan ensuring correct media mix, budgets, and product focus to ensure positive ROI outcomes in the digital space

Requirements & Skills 3

Job summary 4

We are looking to add a Media Manager to our ever-growing team. The Media Manager position will provide opportunities to execute media planning and buying across various channels. We require an individual who is detail-oriented, organized, and able to work in collaboration with teammates to bring to life the flawless execution of media plans and buys. The Media Manager will collaborate with and take direction from the Media Director, other Media Managers, Account Managers, and Project Managers. Candidates should be flexible and able to communicate effectively and manage great relationships with clients, co-workers, and vendors. They should also be team-oriented because life is too short to work with people who do not strive to be an integral part of a dynamic team. The right candidate will know how to sweat the details by accurately managing multiple Microsoft Excel documents while working closely with major media vendors and clients. The position requires strategic thinking and an ability to gather, review and organize large quantities of information to make well-informed media purchasing decisions.

Duties & Responsibilities 4

Development of media strategies, tactics, and KPIs that support client marketing initiatives
Reaching out to media vendors to solicit proposals, negotiate, and purchase media
Day-to-day maintenance of media flowcharts, budgets, media schedules, and invoices
Providing ongoing reporting, analytics, and insights to justify media expenditures and tactics
Regular vendor and client communication including proactive outreach to discuss new media opportunities
- Using industry software specific to the media planning and buying discipline
- Keeping current on traditional and online marketing technologies and innovations
- Assisting Senior Media Managers with day-to-day workload

Requirements & Skills 4

We’re looking for someone with 2-4 years of media planning or buying experience at an advertising agency or media seller who has a strong working knowledge and experience with Microsoft Excel.
Those with a bachelor’s degree in journalism, marketing, or communications are preferred.
Candidates with experience in both digital and print media will rise to the top of our list.
- Most importantly, we desire someone who is a hard worker, detail-oriented and self-motivated.
- We seek those who like to take initiative and ownership of their work responsibilities through working both independently and collaboratively in a fast-paced environment.
- A sense of humor and an enthusiastic personality are also welcome additions to our family.

Job summary 5

The Media Manager should be comfortable in both an ambiguous, self-sufficient role, as well as one of team support and interaction. Ownership of work is extremely important, and candidates should have a proven record of overseeing projects to their completion. The ideal candidate is motivated with strong time management and project management skills and is technical and analytical. This opportunity requires excellent troubleshooting, problem-solving, and communication skills. At the core of the position is thinking big about new opportunities, high attention to detail, and delivering high-quality results on time.

Duties & Responsibilities 5

Act as liaison to external and internal partners and effectively collaborate with them to support successful launches
Derive insights from data and synthesize and deliver improvements to campaign performance
- Report on progress against goals and present relevant metrics to senior management
- Manage prioritization and trade-offs among customer experience, scope, and time to market
- Write joint business review documents, experimentation roadmaps, and campaign plans that work backward from the customer

Requirements & Skills 5

Job summary 6

The Media Manager role will be responsible for Company’s digital advertising content and maintaining a strong media presence across digital channels. The position reports to the Chief Marketing Officer (CMO).

Duties & Responsibilities 6

Recommend courses of action for targeted paid media, and ensure brand consistency across media platforms
Create, maintain, and take care of partnerships with external media platforms and agency partners to develop an effective digital media presence
Design and implement workflows for efficient media processing
Partner with marketing and analytics to review customer trends, research, insights, and past outcomes to develop an effective strategic plan
Maintain knowledge of relevant media technology and tooling at an operational level
- Provide perceptive insights during campaign development
- Ensure campaigns are executed on time and address execution issues to prevent business risks
- Manage multi-channel digital media buying and planning in partnership with agencies through all steps of the planning process

Requirements & Skills 6

2 years of relevant experience in digital media planning and buying (e.g., paid search, display, OTT)
Experience with working with agency partners preferred
Experience with tactical execution of digital media plans, including relevant MarTech/AdTech and tooling
Bachelor's degree Marketing, Business, or a related field
Knowledge of digital media tooling and technology
- Able to manage strategies across multiple channels
- Ability to work cross-functionally with different teams
- Effective communication skills (both oral and written)

Job summary 7

The Media Manager is responsible for pricing, building the social media mix, inventory clearance, and executing all social programs. This person must advise on which social platforms should be leveraged as well as sign off on contracted goals for each program that includes social media. This role will have a direct conversation with social platform partners including Facebook, Twitter, and Snapchat, and be the main liaison between Sales and these external partnerships from program conception, activation, optimizations, and performance summaries.

Duties & Responsibilities 7

Recommend activation strategy based on client KPIs. Develop social solutions during the RFP stage including setting pricing, recommending platforms, ad treatments, and contracted goals. Main stakeholder in approving and clearing all social elements for client media plan submission.
Launch social advertising efforts including post boosting and optimizing in real-time at the content, ad, and audience levels to maximize performance based on KPIs. Lead tactics around program media spending for social amplification, and manage internal margins.
- Work with Brand Solutions and other key stakeholders to build comprehensive proactive social packages as well as maintain a social product catalog
- In partnership with Ad Solutions, grow and maintain relationships with third-party platforms. Lead beta product testing and evaluate new monetization offerings. Oversee any day-to-day troubleshooting for respective campaigns.
- Build client-facing performance reports and overall campaign narrative

Requirements & Skills 7

Minimum of 3 years experience in social media or digital advertising. Direct or indirect experience planning or executing paid media (boosting & optimizing social posts)
Excellent writing skills with the ability to translate traditional marketing content into engaging and brand-relevant conversations
Proven competency across social platforms including Facebook, Instagram, YouTube, Twitter, and Snapchat
- Strong understanding of social media analysis and performance tracking with superior knowledge of social platform tools and applications
- Polished in presentation and communication
- BA /BS or related experience required

Job summary 8

Are you a forward-thinking creator of digital marketing campaigns who can distill sophisticated data into digestible insights and actionable strategies? We're searching for a Media Manager to join our growing team. If you possess a strong combination of creative and analytical thinking and have an innovative, adaptive, and team-first approach, this may be your next move! You'll work across clients to deliver social and digital strategies, including digital partnerships and media buys, organic and paid social media, content ideation, and sponsorship activations, determining the best way to maximize sponsorship investments across sports and entertainment!

Duties & Responsibilities 8

Formulate multi-channel marketing plans for a variety of clients, including (but not limited to) actionable recommendations regarding content, distribution channels, paid social, programmatic media buying, audience development, and campaign measurement
Develop social and digital ideas and actively participate in brainstorms
Measure campaigns and deliver meaningful real-time insights and optimization strategies as well as post-campaign recaps
Work on sports partnerships and negotiations to deliver asset recommendations, digital valuations, content development, and IP integration opportunities that maximize client investments
Present recommendations to clients and speak to the insights and consumer analysis that drove the strategy
- Evaluate new technology and platform features
- Use social listening and measurement tools to develop research around conversations and audiences
- Manage projects, including the execution of a campaign from the initial recommendation through the final wrap-up

Requirements & Skills 8

Job summary 9

The Media Manager is responsible for developing and executing programmatic media plans that drive business results. This position requires an individual to manage a high-performing team and work well in a collaborative, fast-paced, and detail-oriented environment. The Media Manager shows resourcefulness and business maturity exhibits accountability and works independently.

Duties & Responsibilities 9

Establish an in-house paid media planning and activation team, including hiring talent
Responsible for developing integrated, omnichannel paid media strategies and plans
Accountable for internal and external communication to support digital media planning and activation
Collaborate with Brand and Sales teams, as well as the Digital Marketing team for strategic planning, insights, and optimizations
Lead in-house planning and activation team focused on paid search and paid social channels
- Manage implementation, monitoring, testing, optimization, experimentation, and reporting to meet campaign goals.
- Set digital paid media key performance indicators and hold the team accountable
- Collaborate with the team to identify and recommend potential strategic pivots and optimizations

Requirements & Skills 9

5-7 years of work experience in digital marketing or related experience
3+ years of work experience in digital media planning/account management
2+ years of work experience in paid search paid social and online media campaigns (direct or agency management)
- Experience leading and growing a team while mentoring junior employees
- Strong background in delivering top-funnel/acquisition programs with a passion for paid SEM, social, display, and innovating via new channels
- Proven analytical and quantitative skills, including a strong understanding of online marketing metrics and optimization

Job summary 10

The Media Manager is responsible for creating and publishing content on all social media platforms, including Facebook, Twitter, LinkedIn, YouTube, Glassdoor, and Instagram, to grow an audience and build brand awareness. The Social Media Manager is responsible for devising strategy, community management, customer service, analyzing data, and copywriting for the corporate social pages and members of the leadership team. This role requires a proactive mindset, a high level of organization, and attention to detail. Ideal candidates should understand the targeted audience for each social channel, and create persuasive content that strikes a chord with the intended audience.

Duties & Responsibilities 10

Gather information and photography/videography to support meaningful and relevant posts through compelling storytelling on social media independently and with supervision.
Create and update social media posting schedules, reply to comments from subscribers, and like or respond to tagged photos.
Monitor social media platforms for messages, posts, comments, and reviews.
- Develop and implement a corporate and leading social media strategy.
- Increase social media followers and social engagement.
- Identify opportunities to influence public perception through audience engagement.

Requirements & Skills 10

Frequently asked questions

What does an intern do as a media manager?

An intern working as a media manager will typically support the media team in planning, creating, executing, and analyzing media campaigns. Their role may involve a variety of tasks related to the management of media channels such as social media, online advertising, and print media.

The duties of an intern working as a media manager may include:

Assisting in the planning and development of media campaigns

Supporting the creation of content for various media channels

Monitoring and analyzing media campaign performance

Researching media trends and new media channels

Assisting in the management of media budgets and expenses

Collaborating with other departments and stakeholders on media initiatives.

What skills do you need to be a media manager?

To be a successful media manager, one should possess the following skills:

Strong written and verbal communication skills

Creative thinking and problem-solving skills

Knowledge of media channels, including social media, online advertising, and print media

Familiarity with media tools and platforms, such as Google Analytics, Hootsuite, and Adobe Creative Suite

Analytical and data-driven mindset for measuring and evaluating media campaign success

Ability to work collaboratively and manage multiple tasks and projects simultaneously.

Olivia Powell
Recruiting expert

Last updated Sep 30

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Frequently asked questions

What does an intern do as a media manager?

What skills do you need to be a media manager?

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