Media Director Job Description
Job summary 1
The Media Director will be responsible for the hands-on planning, management, and implementation of social-focused client programs. Serves as a senior leader representing the social media team for at least 3 core social clients and/or major projects depending on the overall scope of the client engagement. Typically has 7-10 years of relevant experience. Manages assigned projects independently with 1-2 direct reports.
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Requirements & Skills 1
Job summary 2
We are looking for a talented Media Director to lead Company into the future by evolving how we define, think, and activate media. In this role, you will drive media forward by delivering top-line growth through innovative, breakthrough, and scalable media-led initiatives. You will continuously develop a team of experts who advance our media capability as an envied competitive advantage. You will drive effective media plans for today while building media capabilities for the future.
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Job summary 3
We’re looking for an experienced Media Director who is passionate about cocreating and driving a premier paid media program! The Media Director role will play an integral role within the Marketing team to help amplify the brand, via outstanding storytelling, and deliver results that drive growth in the local marketplace. You submerge yourself into consumer insights, are proficient in cutting-edge media trends, implement test plans for media campaigns, and geek out over data & key takeaways. You have a deep knowledge of the paid media & advertising space and use that experience to collaborate with creative, PR & brand management partners to develop best-in-class media plans that align with holistic marketing plans. Bringing a clear understanding of sports & cultural trends in the area, a collaborative style & a passion for the swoosh to the team. A tried background using qualitative and quantitative results to actively lead media campaigns that deliver strong results!
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Job summary 4
We’re looking to hire for the role of Media Director. Candidates should have extensive relevant experience and a track record of success with leadership, management, and execution. The Media Director will lead our social media practice at the Company and play a significant role in establishing and refining best practices across our client accounts and introducing processes that will increase efficiency, foster growth, and improve results. This role will manage a book of clients and will manage and grow a team of media strategists.
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Job summary 5
We’re looking for a Media Director who knows how to tell stories, inspire people, and engage them in the community through social media.
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Job summary 6
We are looking to add a Media Director to our ever-growing team. The Media Director position will provide opportunities to execute media planning and buying across a variety of channels. We require an individual who is detail-oriented, organized, and able to work in collaboration with teammates to bring to life the flawless execution of media plans and buys. Candidates should be flexible and able to effectively communicate and manage great relationships with clients, co-workers, and vendors. They should also be team-oriented because life is too short to work with people who do not strive to be an integral part of a dynamic team. The right candidate will know how to sweat the details by accurately managing multiple Microsoft Excel documents while working closely with major media vendors and clients. The position requires strategic thinking and an ability to gather, review and organize large quantities of information to make well-informed media purchasing decisions.
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Job summary 7
We are seeking a Media Director to grow revenue for the agency through paid media buys – via new accounts as well as additions to existing business; development of media team capabilities and expertise; allocation, planning, tracking, and optimization of media spend; and coordination of fully integrated, multichannel campaigns. The Media Director expands the agency’s capabilities by maintaining up-to-date knowledge of the fully integrated media landscape and fluency in advertising and marketing analytics to guide decision-making and measure performance. The Media Director manages a team of media buyers to coordinate media planning efforts in collaboration with account supervisors and other service line directors, including creative services, digital engagement, and integrated marketing.
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Requirements & Skills 7
Job summary 8
The Media Director will serve as a leader and strategist for Company’s media plan, delegating tasks and driving decision-making while managing timing and budget for all deliverables. The position reports to the Chief Marketing Officer (CMO).
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Job summary 9
The Media Director is responsible for overseeing editorial strategy and content (written, graphic, video) for managing Company’s presence on social media platforms including Instagram, Facebook, TikTok, Pinterest, and any future platforms.
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Job summary 10
The Media Director is responsible for the social media presence of our client(s) in assigned channels. The Media Director has a deep understanding of both social media and business objectives. Responsibilities include overseeing the management of all content management and publishing, all with a focus on the strategic aspect of client business. Must be able to focus on the business needs of the client and articulate agency perspective on recommended solutions that contribute to innovative ideas in support of the client's goals.
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Frequently asked questions
What is the role of a media director?
The role of a media director varies depending on the industry and organization, but generally, a media director is responsible for developing and implementing media strategies to promote a company, brand, or product. They oversee the planning, buying, and execution of media campaigns across various channels to reach the target audience effectively. Here are some key responsibilities of a media director:
Media Strategy Development: Media directors work closely with marketing teams and stakeholders to develop media strategies aligned with the overall marketing objectives. They analyze target audience demographics, market trends, and competitor activities to determine the most appropriate media channels and messaging.
Budgeting and Allocation: They manage the media budget, determining how to allocate funds across different media channels to maximize reach and impact. This involves assessing the cost-effectiveness and ROI of various media options and negotiating media buying agreements.
Media Planning and Buying: Media directors plan and execute media campaigns across multiple platforms, including television, radio, print, outdoor advertising, digital platforms, and social media. They identify optimal media outlets, negotiate media rates, and oversee the purchase of advertising space or airtime.
Campaign Performance Analysis: Media directors analyze the performance of media campaigns by monitoring key metrics such as reach, frequency, impressions, click-through rates, and conversions. They use data and analytics to assess campaign effectiveness and make data-driven decisions to optimize future media strategies.
Partnership and Vendor Management: They maintain relationships with media vendors, agencies, and partners. This involves negotiating contracts, evaluating vendor proposals, and ensuring timely and accurate delivery of media assets.
Creative Collaboration: Media directors collaborate with creative teams to develop compelling and impactful media content that aligns with the brand message and resonates with the target audience. They provide strategic guidance to create media assets that are optimized for specific media channels.
Market Research and Trends: Staying updated with industry trends, media consumption habits, and emerging technologies is crucial for media directors. They conduct market research, analyze data, and keep abreast of new media opportunities to ensure campaigns are innovative and relevant.
Cross-Functional Collaboration: They work closely with various internal teams, such as marketing, advertising, public relations, and digital teams, to ensure media strategies are integrated into broader marketing initiatives. Collaboration with these teams ensures consistent messaging and a unified brand presence across different media channels.
Measurement and Reporting: Media directors prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to senior management and stakeholders. They provide actionable insights to optimize media strategies and achieve campaign objectives.
Overall, the role of a media director is to develop and implement effective media strategies that amplify a company's brand and message, reach the target audience, and drive desired business outcomes.
What makes a media director?
To excel as a media director, certain skills, qualities, and experiences are necessary. Here are some key attributes that make a media director effective:
Media Expertise: A media director should have a deep understanding of various media channels, including traditional and digital platforms. They should be knowledgeable about media trends, consumer behavior, and emerging technologies in the media landscape.
Strategic Thinking: Media directors need strong strategic thinking abilities to develop media plans that align with broader marketing goals and target audience preferences. They should be able to analyze data, market research, and industry insights to make informed decisions.
Analytical Skills: Strong analytical skills are crucial for media directors. They should be able to interpret data, analyze campaign performance metrics, and derive actionable insights to optimize media strategies and improve ROI.
Creativity: Creativity plays a vital role in developing engaging and impactful media campaigns. Media directors should possess the ability to think creatively and develop innovative ideas that capture audience attention and differentiate their brand from competitors.
Leadership and Team Management: Media directors often lead a team of media professionals. Effective leadership skills, including the ability to motivate and inspire team members, delegate tasks, and provide guidance, are essential for success.
Communication and Collaboration: Media directors must possess excellent communication skills to effectively convey media strategies, collaborate with internal teams, and build relationships with external partners and media vendors. Strong negotiation and presentation skills are also important.
Data-Driven Decision Making: With access to vast amounts of data, media directors should have a data-driven mindset. They should be able to leverage analytics and insights to inform media buying decisions, campaign optimizations, and demonstrate the impact of media initiatives on business goals.
Adaptability and Agility: The media landscape is dynamic and ever-changing. Media directors need to be adaptable and agile in their approach, keeping up with emerging trends, technologies, and consumer behaviors. They should be able to pivot strategies quickly to stay ahead in a rapidly evolving media environment.
Business Acumen: Media directors should have a strong understanding of the business objectives and market dynamics. They need to align media strategies with broader business goals and demonstrate the value of media investments to stakeholders.
Experience and Industry Knowledge: Media directors typically have several years of experience in media planning, buying, and campaign management. They should be well-versed in media industry standards, regulations, and best practices.
Combining these skills and qualities allows media directors to develop effective media strategies, optimize campaigns, and achieve business objectives through targeted and impactful media initiatives.