Digital Media Specialist Job Description template and pdf with duties [2024]

Job summary 1

The Digital Media Specialist performs media responsibilities including preparation and creation of publications, websites, videography, photography, and other digital communications. Assists in the implementation and promotion of the City’s initiatives, programs, events, and vision. Duties include, but are not limited to researching, writing, producing, photographing, and video content creation and editing; developing social media content and managing the city's social/emerging media presence, including monitoring trends, algorithms, and legal considerations; designing and updating information on City related websites, digital displays, and advertisements/publications; assisting with branding/marketing, including strategic planning and implementation across a variety of media. Responsible at times for working with departments to promote their initiatives, programs, events, and goals. Duties may also include assisting with the development and distribution of news releases, fostering positive media relations, and participating and training in emergency management operations. May manage contact with third-party marketing companies as needed.

Duties & Responsibilities 1

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Provides premier customer service to internal and external customers by responding to requests in a timely and professional manner. Communicates organizational goals to the public, media, organizations, and all levels of government.
Provides leadership and direction for marketing campaigns; develops and monitors citizen surveys and communications for effectiveness; prepares submissions for program recognition and publication.
Develops communications programs utilizing multimedia, digital, and print techniques. Develops and coordinates publications, presentations, visual marketing pieces, and informational packets.
Responsible for the coordination of all external communication. Creates economic development publications including annual reports, newsletters, brochures, flyers, reports, social media, and any other economic development communication pieces.
- Researches new technology and evolving algorithms for use in communication activities.
- Competent in print and video technology, development, production, editing, etc.
- Performs other duties as assigned.

Requirements & Skills 1

Job summary 2

The Digital Media Specialist will collaborate with other internal team members to implement and measure all national paid social media campaigns. This position will assist with the planning and execution of paid social media programs, focusing on opportunities to improve related KPIs and exceed goals, communicate key initiatives, dates, and promotions, and stay abreast of changes in the online marketing environment to support the objectives of the organization.

Duties & Responsibilities 2

Develop and manage paid campaigns across social platforms including Facebook, Instagram, Pinterest, Twitter, etc.
Build campaigns; optimize, and execute specific results-driven media objectives across various social media platforms.
Collaborate with the greater social media team to develop and maintain the paid social content calendar inclusive of creative, targeting, and messaging tests.
Coordinate with external vendors as necessary to ensure execution excellence in social marketing campaigns.
Manage and adjust budgets to ensure campaigns align with the plan.
Partner with the digital analytics team to develop reporting, analysis, and optimization recommendations for paid social campaigns; collaborate to ensure ongoing validity and accuracy of campaign reporting.
- Provide performance recaps at the campaign level as well as for individual tests.
- Analyze reporting and make recommendations for improving existing and future campaign performance.
- Demonstrate the Company’s Core and Growth Values in the performance of all job functions.

Requirements & Skills 2

Job summary 3

We are seeking a Digital Media Specialist who will support the Acquisition Manager in accelerating subscriber growth. This Media Specialist will be responsible for managing the day-to-day execution, optimization, and reporting across paid search paid social, affiliate networks, and direct partnerships. This role will ensure that campaigns are set up properly, and provide thoughtful analyses of campaign results and strategies. The Digital Media Specialist will work cross-functionally across multiple teams keeping them informed of the overall growth strategy, troubleshooting tracking/pixels, assist with billing inquiries and month-end accruals. This role will help expand customer acquisition on growth/test channels such as Amazon Ads, TikTok, Google Shopping, YouTube, and Snapchat. Programmatic experience is preferred, but not required.

Duties & Responsibilities 3

Requirements & Skills 3

Job summary 4

The Digital Media Specialist is responsible for supporting the development and maintenance of a digital media strategy. Responsible for leading digital marketing efforts, coordination of marketing campaigns, content management, monitoring traffic, and responding to feedback. Various digital properties include websites, apps, email, SMS, and digital experience content.

Duties & Responsibilities 4

Coordinates with business partners on the creation and development of digital content. Writes, edits, and reviews content while ensuring established contact standards are met. Ensures that the digital media provides up-to-date and comprehensive product/service information that is easily available to exist and potential customers. Regularly manages an audit process across digital properties.
- Designs digital media campaigns aligned with business goals. Assesses engagement needs/problems, identifies opportunities, and implements business development strategies. Assists in the coordination and orchestration of multi-channel campaigns. Evaluates competitiveness in the market. Makes recommendations for improvements based on research, analysis, and best practices.
- Analyzes feedback and problems through digital properties. Collaborates with information systems and line of business representatives on critical issues and assists in problem resolution. Documents project and strategy improvement opportunities.
- Manages end-to-end digital projects. Collaborates with information systems and line of business representatives to align projects with business goals.

Requirements & Skills 4

Bachelor's degree in marketing or a job-related field.
Four years of job-related work experience.
Two years of experience in digital marketing, internet/intranet website design or maintenance, or social media strategy, including related business writing experience in a creative environment.

Job summary 5

We are looking for an enthusiastic and experienced Digital Media Specialist to join our award-winning digital department on a full-time basis. The ideal candidate for this position is someone who can manage multiple accounts of varying complexities across multiple clients and possesses the ability to work well under pressure. You will manage paid search and programmatic campaigns that achieve or exceed our client’s goals and objectives. Candidates should have a strong understanding of paid search, digital marketing strategy, industry trends, and the ability to implement changes to improve client KPIs. Previous experience managing programmatic campaigns is a plus, but not required.

Duties & Responsibilities 5

Analyze campaign data and optimize accordingly utilizing call and conversion tracking to deliver maximum return for clients. Provide written insights to the Digital Marketing Manager to be used in monthly or quarterly client reports
Brainstorm and execute A/B tests regularly. Analyze the results and identify trends/insights to share with the digital team and inform the next test
Collaborate with the digital team on integrated media plans and present the PPC and programmatic recommendations to the internal team
- Collaborate closely with the various departments within the agency to develop digital ideas/strategies that cover the spectrum of channels and advertising techniques
- Perform market research and competitive analyses, as well as provide views on emerging technologies and digital marketing opportunities. Keep up-to-date with the latest digital marketing trends and opportunities to inform agency direction and decision making
- Maintain and support a positive, creative, and collaborative work environment by communicating professionally and respectfully across internal, vendor-related, and client-facing relationships

Requirements & Skills 5

At least 1 year of experience managing results-driven digital campaigns in an agency environment
High proficiency and certification in Google Ads and Google Analytics
Experience with programmatic campaigns/platforms is a plus
Bachelor’s Degree in Marketing, Advertising, Communications, or a related field is a plus
- Experience using Google Drive, Data Studio, CallRail, Optmyzr, and/or Workamajig is a plus
- Quick and analytical strategic thinking skills, as well as a natural ability to derive meaningful insights from campaign data
- Ability to work under pressure, meet key deadlines, and manage multiple accounts/campaigns simultaneously

Job summary 6

We are looking for a full-time Digital Media Specialist to join our national award-winning in-house Communications Team. This position will use digital media strategies to support the firm’s business development and recruiting efforts. Whether it’s general brand awareness, promoting a service in a new market, or helping to source qualified candidates for our recruiting team, the ideal candidate will be well-versed in all aspects of Digital Media and comfortable managing paid advertising campaigns to ensure our message is in front of targeted audiences.

Duties & Responsibilities 6

Develop paid advertising campaign strategies
Determine appropriate placement of ads
- Manage and optimize ad campaigns to maximize ROI
- Create reports that measure campaign effectiveness
- Maintain targeted audiences for Marketing and Recruiting efforts

Requirements & Skills 6

Should have a bachelor’s degree in Marketing, Business, or a related field
At least 3 years of agency or in-house Marketing experience
- Experience in PPC Campaigns
- Able to work as a team member within the Communications Team while having a positive rapport with other internal teams
- Expert in Social Media Marketing

Job summary 7

The Digital Media Specialist is responsible for the design and development of digital components of the Company's marketing efforts including the development of the website, digital advertising, email templates, digital signage, and social platforms.

Duties & Responsibilities 7

Requirements & Skills 7

Must have excellent communication skills, including experience developing and promoting content for the web, social media, traditional news media, and print publications.
Must have analytical and organizational skills; advanced computer skills with demonstrated knowledge of Microsoft Office, and Adobe Creative Suite, and experience using content management systems and social media account management.
Must possess strong organizational and interpersonal skills with the ability to establish and maintain cooperative working relationships with students, faculty, staff, administrators, and members of the general community and news media.
Must have a high degree of integrity; ability to problem solve, be a team player, think critically, be collaborative, and energetic, appreciate detail and accuracy.
Must have the ability to juggle multiple requests and projects simultaneously while working in a fast-paced, deadline-driven environment; have the ability to develop, create, stage, and produce professional quality media and evaluate production effectiveness in meeting objectives.
- Ability to write and edit HTML and CSS.
- Knowledge and experience working in Google Analytics.
- Bachelor's degree or equivalent combination of training and work experience required.

Job summary 8

We are looking for an experienced Digital Media Specialist who will work together with the client, the account team, and the creative department, to ensure that KPIs plus objectives are met. Using a mixture of market research, analysis, pricing structures, and client considerations, the paid digital specialist is ultimately responsible for making sure the ad campaign meets the client’s goals.

Duties & Responsibilities 8

Requirements & Skills 8

Job summary 9

We are looking for a highly motivated, detail-oriented individual with technical aptitude and a desire to learn. The Digital Media Specialist will be responsible for executing, managing & optimizing an ad tech platform across multiple channels, platforms, and devices including display, video, mobile, OTT, and audio advertising to support our client's digital campaigns. This includes campaign setup, budget management, and campaign optimizations to ensure client KPIs are achieved. This role requires a highly collaborative individual who is analytical and uses data-enabled problem-solving capabilities to deliver flawless campaign execution. Additional key functions include working with business development to identify, shape and drive operational improvements and serve as a subject matter expert to internal teams and external teams on partner operations. Continually seeking ways to share insights and enhance the operational processes is a key component of this role.

Duties & Responsibilities 9

Work closely with the Media Planning and Strategy teams to develop KPIs and reporting methodologies that align with campaign and advertiser goals
- Help build and maintain reporting dashboards to facilitate both internal and external campaign pacing analysis and optimization
- Maintain relationships with clients and identify programmatic opportunities for clients to increase efficiency within existing business growth.
- Ability to leverage account management, relationship building, and planning to further develop existing relationships and business.

Requirements & Skills 9

Job summary 10

We are seeking a Digital Media Specialist to develop and execute digital media production assignments requiring fully developed skills and an understanding of the area of specialization. Partner with internal and external clients regarding digital media equipment and services.

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