Digital Media Planner Job Description template and pdf with duties [2024]

Job summary 1

We are seeking an energetic, data-driven, and innovative Digital Media Planner with experience negotiating media buys directly with vendor partners to join our Paid Media team. You should thrive on developing multi-channel media recommendations, meeting with vendors, negotiating media buys, and ensuring campaigns are executed as planned. Equally as important to your negotiation and campaign management skills is your ability to communicate your analysis and recommendations to clients and colleagues alike. Our ideal candidate is someone who is fun to work with, can speak confidently on the value of our optimizations and work, and explain complex strategies in an easy to digest manner. Last but not least, you’re looking to join a fast-growing company that prides itself on education and thought leadership for our clients and the industry as a whole.

Duties & Responsibilities 1

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Develop multi-channel paid media recommendations based on client objectives
Create and maintain flowcharts, media budgets, media authorizations, and vendor insertion orders
Submit request for proposals to potential media partners to evaluate for client campaigns aligned with client objectives and KPIs
Negotiate and oversee paid media campaigns with strategic media vendor and Account-Based Marketing partners
Meet with potential media partners to understand their tactical and targeting capabilities
Supervise campaign performance executed by external media partners, potentially meeting with key partners on weekly or monthly cadences
- Monitor ad verification, brand safety, and viewability to ensure campaigns are being executed by partners as defined
- Reconcile monthly vendor invoicing to ensure it aligns with third-party ad metrics
- Present campaign performance and insights to clients

Requirements & Skills 1

Job summary 2

The Digital Media Planner will collaborate with the rest of the digital marketing team to develop and launch paid media campaigns that effectively and efficiently achieve Company’s strategic business goals. This role is responsible for strategy, execution, optimization, and projections for anything from brand awareness to demand gen programs. The ideal candidate loves to build relationships, thrives with negotiation and has their ear to the ground for new platforms and strategic tactics. This individual should have experience working directly with media outlets and communicating campaign parameters to creative teams. A background in B2B SaaS marketing and digital tactics is a huge plus. This role will work primarily in digital media buying but a background in traditional advertising is a huge plus. Understanding omnichannel campaigns and how to identify the right media mix to hit a target audience is a core element to success in this position.

Duties & Responsibilities 2

Collaborate across the digital marketing team to develop and execute paid media strategies to support ongoing lifecycle programs and point-in-time demand generation campaigns for both commercial and enterprise audiences.
Manage media plans and buys on direct advertising outlets including content syndication, cost per lead programs, 3rd-party product directories and review sites, native advertising, thought leadership, content marketing, podcasts, influencers, etc.
- Research media channels and partners to make recommendations for buy placements. Identify new advertising opportunities based on campaign strategy and goals.
- Work collaboratively to implement omnichannel advertising tactics based on buyer personas for paid media campaigns.
- Manage peer review sites like G2, TrustRadius, and others, ensuring that we maintain and improve our leadership ranking.

Requirements & Skills 2

Job summary 3

The Digital Media Planner will be responsible for working with clients, vendors, sites/publishers and the internal team to plan and buy digital media. The selected candidate will be a person who can: be an advocate for digital media advertising through clear and concise communications both at the client level and internally; keep up with digital ad industry research, trends, data, tactics, etc; and clearly demonstrate digital campaign effectiveness through various measurement & analytics.

Duties & Responsibilities 3

Provide expert counsel and guidance to clients on digital media advertising strategies
Synthesize digital media research, reports and trends to inform and create compelling media POVs and recommendations based on target audiences and client goals
Develop and persuasively present digital media recommendations to clients and potential clients through new business pitches
Manage day-to-day media buying needs, including delivering creative specs to vendors, facilitating payment to vendors, etc.
- Monitor campaign performance, optimize to achieve objectives, and analyze and report results
- Understand the value and role of evolving digital platform, and stay abreast of industry trends, best practices and targeting techniques in order to continually enhance digital media plans and campaign performance
- Develop relationships with media vendors, understand the unique services/offerings of each, evaluate proposals, and negotiate contracts

Requirements & Skills 3

Bachelor’s degree from a four-year college or university
2-4 years of digital advertising experience, with at least 2 years of programmatic buying experience (any DSP)
Social Buying Experience on Facebook/Instagram (even better if you have Twitter, LinkedIn, Snapchat buying/platform experience)
Experience buying and managing cross-platform digital advertising programs, utilizing various assets including display, video, and mobile
Experience managing awareness (branding or message) and acquisition programs
- Experience working with an ad-serving platform (DCM preferred)
- Understanding of search engine marketing space and social media platforms
- Strong analytical skills with an ability to understand paid media concepts quickly

Job summary 4

Digital Media Planner must have a solid foundation of knowledge and experience across all media channels, with an emphasis in B-to-B marketing and preferably digital. Have a proven ability to plan, execute and analyze digital campaigns across display, mobile, rich media and video. A firm understanding of both branding principles and ROI driving tactics will be critical for this position.

Duties & Responsibilities 4

Requirements & Skills 4

Bachelor’s degree required with related coursework
5+ years of media planning across traditional media
Excellent verbal and written communication, organizational, interpersonal, and analytical skills
Detail-oriented, good follow-through, able to multitask and work well under tight deadlines in a fast-paced environment
- Ability to own projects from start to finish
- Can work with limited supervision
- Proficiency in Word, Excel and PowerPoint, media planning tools with particular emphasis on Media Tools

Job summary 5

We are looking for a Digital Media Planner, to work with our Sales and Account Teams as the thought leader for agency pitches and existing client opportunities. The candidate should have a proven ability to research, plan and build complex digital advertising campaigns, a passion for data and insights, a propensity to problem-solve, phenomenal attention to detail. Our ideal candidate is a self-motivated team player who loves figuring out how to reach and convert a brand’s best prospective customers, and who can engage clients with a compelling, and strategic story of how we’ll reach those targets. The candidate needs to be able to juggle multiple deliverables and deadlines, consistently delivering high-quality work with a positive attitude. The Digital Media Planner will be a key member of our Strategy team, and will collaborate with internal SEO, SEM, Digital Media, Creative and Analytics practice area teams, as well as Sales. This position will report to the Sr. Director, Digital Strategy & Planning.

Duties & Responsibilities 5

Requirements & Skills 5

3-5 years’ experience developing successful digital marketing plans and programs
2+ years’ experience in agency environment preferred
Firm understanding of paid search, paid & organic social, programmatic display, video and mobile
Have hands-on experience with media and research/planning tools such as Kantar, MRI, eMarketer, and others
Outstanding written and verbal communication skills, with a strong ability to translate data into insights, and craft a story
- Strong project management and organization skills, ability to prioritize and manage multiple projects and inspire trust with team members
- Future-minded individual with a strong desire to contribute to an emerging leader in the online media space
- Someone who is fun to work with!

Job summary 6

The Digital Media Planner will be responsible for helping to develop digital media strategies and plans to achieve clients’ goals. The selected candidate will be a person who can: help to lead internal media teams and educate external account/client teams; be an advocate for digital media advertising through clear and concise communications both at the client level and internally; stay up-to-date and equipped with digital ad industry research, trends, data, tactics, etc; and clearly demonstrate digital campaign effectiveness through various measurement & analytics.

Duties & Responsibilities 6

Requirements & Skills 6

Bachelor’s degree from a four-year college or university
4-6 years of digital advertising experience, with at least 2 years of programmatic buying experience (any DSP)
Social Buying Experience on Facebook/Instagram (even better if you have Twitter, LinkedIn, Snapchat buying/platform experience)
Experience buying and managing cross-platform digital advertising programs, utilizing various assets including display, video, and mobile
Experience managing awareness (branding or message) and acquisition programs
Experience working with an ad-serving platform (DCM preferred)
- Understanding of search engine marketing space and social media platforms
- Strong analytical skills with an ability to understand paid media concepts quickly
- Ability to work across teams and with a variety of stakeholders

Job summary 7

We currently have an opportunity as Digital Media Planner for one of our global brands. As Digital Media Planner you will be responsible for developing and demonstrating expertise in an array of advertising strategies utilizing tech-based buying and optimization tools to positively affect our client’s ROAS across search, display, social and video.

Duties & Responsibilities 7

Requirements & Skills 7

Job summary 8

We currently have an opportunity as Digital Media Planner for one of our global brands. As Senior Digital Media Planner will develop and maintain an intimate knowledge of client businesses and ensure all client media requirements are executed in a timely and accurate manner.

Duties & Responsibilities 8

Develop strong and effective media plans based on sound strategies and research
Cross check plans and all supporting documents (spec/TI sheets, IOs, billing docs)
Formulate, write, and present campaign/media recommendations
Oversee day-to-day workloads of Media Planners and Assistant Media Planners and assist in their training and development
Utilize 3rd party research tools to develop target consumer profiles and identify strategic buying opportunities
Maintain a deep understanding of client business goals and marketing objectives and translate them into digital objectives/strategies
- Manage all aspects of the media plan execution, including issuing insertion orders
- Work with Analytics team to monitor, analyze, and report on campaign results and make regular recommendations on campaigns
- Remain abreast of the overall media marketplace and what opportunities are relevant to clients

Requirements & Skills 8

Experience in digital media and digital planning team
Possess demonstrable experience working in both B2B and B2C environments
Trafficking campaigns in Google Campaign Manager
Planning and execution in paid social; including at least one of the following: LinkedIn, Facebook and Twitter
Possess outstanding written and verbal communications skills
Be detail-oriented, very organized, able to multi-task, and able to work well under pressure
- Articulate, intelligent, and credible individual, who is a self-starter and keen to make a difference in a growing business with existing clients
- Have experience with research resources, such as @Plan, Nielsen/NetRatings, and AdRelevance
- Proficiency in Word, Excel, and PowerPoint

Job summary 9

We are looking for a dynamic Digital Media Planner to develop and implement digital media campaigns for our clients. You will work closely with other internal departments, including account management, strategy, and creative, to deliver seamless, integrated brand experiences. You should have a deep knowledge of digital media marketing and be able to translate a client's business objectives into a digital strategy. You should also monitor trends in the digital media landscape and identify new digital opportunities for our existing clients.

Duties & Responsibilities 9

Develop integrated digital media strategies.
Prepare and deliver presentations.
Coordinate the implementation of digital media plans.
Create and manage digital campaign budgets.
Negotiate and purchase digital advertising space.
Collaborate with internal departments to deliver fully integrated campaigns.
- Track digital campaign performance.
- Analyze campaign metrics, prepare performance reports, and provide recommendations.
- Monitor market trends and identify new digital opportunities.

Requirements & Skills 9

Bachelor's degree in Communication, Marketing, or Advertising.
At least 2 years of digital marketing experience.
Experience with campaign management and ad serving technology, including Google Analytics.
Deep knowledge of paid search, display advertising, SEO, and social media advertising.
- Strong communication and presentation skills.
- Analytical thinking and problem-solving abilities.
- Organizational and time management skills.

Job summary 10

We are looking for a Digital Media Planner.

Duties & Responsibilities 10

Lead and manage media campaign creation, execution, and reporting/analysis
Provide active voice in media strategies, optimization, and opportunities for improvement in media process and execution
Provide expert counsel and guidance to clients on digital media advertising strategies
Synthesize digital media research, reports and trends to inform and create compelling media POVs and recommendations based on target audiences and client goals
Develop and persuasively present digital media recommendations to clients and potential clients through new business pitches
Manage day-to-day media buying needs, including delivering creative specs to vendors, facilitating payment to vendors, etc.
- Monitor campaign performance, optimize to achieve objectives, and analyze and report results
- Understand the value and role of evolving digital platform, and stay abreast of industry trends, best practices and targeting techniques to continually enhance digital media plans and campaign performance
- Develop relationships with media vendors, understand the unique services/offerings of each, evaluate proposals, and negotiate contracts

Digital Media Planner Job Description

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