Digital Copywriter Job Description

Job summary 1

The Digital Marketing Team is seeking an experienced Digital Copywriter to edit, update, and write technical and marketing content for the business unit. This role will help create customer-facing digital content thereby contributing to the overall digital marketing strategy. This position will be responsible for managing execution of thewebsite updates, search engine optimization (SEO) and product listings on third party websites, the development of paid search (SEM) advertisements, emails, and other related technical and marketing projects. The Digital Copywriter will partner with other Writers, Product Managers, Market Development, and eBusiness teams for successful execution.

Duties & Responsibilities 1

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Requirements & Skills 1

Job summary 2

We’re looking for an experienced Digital Copywriter with exceptional writing, communication, and organizational skills. This position will work closely with the Brand and Marketing team to craft copy for our digital mediums: website, long-form, emails, SMS, social media, landing pages, ads, etc. The ideal candidate will have an eye for detail and the ability to write in our clients’ voice to deliver messaging while understanding the overall strategy and KPIs for each channel and project. The value in the role would not only be in copywriting but also to critically think about each piece through a marketing lens and find balance between messaging, KPIs, and maintaining brand voice.

Duties & Responsibilities 2

Requirements & Skills 2

Job summary 3

The primary purpose of the Digital Copywriter is to support the development of creative assets and messaging for digital executions, including web, mobile apps, email, SMS, advertising, interactive displays, and social media. Their work will contribute to the success of the digital marketing programs and online advertising efforts.

Duties & Responsibilities 3

Requirements & Skills 3

Job summary 4

The Content team is looking for a Digital Copywriter to join us. In this role, you will work directly with marketers to plan for, write, and optimize digital marketing content. You’ll be part of the Content team and work with Product and Corporate Marketing teams to help global prospects and customers solve complicated IT and business problems.

Duties & Responsibilities 4

Requirements & Skills 4

Job summary 5

We have an exciting opportunity on our Marketing and Communications team! The Digital Copywriter is responsible for generating stand-alone copy across platforms with an emphasis on e-mail and social media. This role will support the Marketing and Communications team’s efforts to promote, advertise, and/or raise awareness of the Company’s services, benefits, and initiatives.

Duties & Responsibilities 5

Requirements & Skills 5

Job summary 6

As a Digital Copywriter, you are the synthesizing voice of content & strategy. You'll use your gift for language to help shape cohesive narratives across multiple platforms and touch points (notably web, mobile, and CRM). Your words will actively contribute to the excitement and effectiveness of our Client's communications, and quantitatively measured against desired business outcomes. You'll apply your user-centered and verbal design (writing) skills to all elements of digital creative technology, with a focus on creating quality, and impactful customer interactions on behalf of our Clients.

Duties & Responsibilities 6

Requirements & Skills 6

Job summary 7

As a Digital Copywriter, you have an imaginative mind, a finely-tuned ear, and outstanding writing skills. You know how to strike a balance between capturing a brand or individual’s voice and exploring fresh ideas that can give them life. Most importantly, you're creative, collaborative, and excited to build something big with our team. This role is important to building brands. You will collaborate with the digital team, designers, and our production team to produce relevant, engaging content that captivates our target audiences.

Duties & Responsibilities 7

Requirements & Skills 7

Job summary 8

The Digital Copywriter will complement and work side by side with the Creative Writer in brand storytelling and global campaign messaging. This role will write and edit copy for a variety of projects including (but not limited to) blog, website, video, infographics, digital media, etc. They should be able to ensure the brand tone of voice is consistent with our messaging framework and understand how to create a strong call to action as well as application of SEO. The Digital Copywriter should be an exceptional, multifaceted, writer who can do long-form stories and quick bites such as ad copy.

Duties & Responsibilities 8

Requirements & Skills 8

Job summary 9

The Digital Copywriter will be expected to continually develop copywriting skills to reflect consumer-oriented, brand voice by using feedback from team members, and proactively strive to expand product knowledge of each brand by asking questions. The Digital Copywriter will be responsible for creating on-brand copy for the following.

Duties & Responsibilities 9

Requirements & Skills 9

Job summary 10

We are looking for a Digital Copywriter to join our Creative team and report to the Creative Director. The ideal candidate is organized, has natural time- and self-management skills and is capable of juggling multiple accounts, projects and tasks. They will effectively and in a timely manner engage their supervisor and/or project lead for approvals and creative direction. As a Digital Copywriter, the candidate may be asked to lead projects and mentor/provide guidance to junior, mid-level and intern-level team members.

Duties & Responsibilities 10

Requirements & Skills 10

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