Digital Copywriter Job Description

Job summary 1

The Digital Marketing Team is seeking an experienced Digital Copywriter to edit, update, and write technical and marketing content for the business unit. This role will help create customer-facing digital content thereby contributing to the overall digital marketing strategy. This position will be responsible for managing the execution of website updates, search engine optimization (SEO) and product listings on third-party websites, the development of paid search (SEM) advertisements, emails, and other related technical and marketing projects. The Digital Copywriter will partner with other Writers, Product Managers, Market Development, and eBusiness teams for successful execution.

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Requirements & Skills 1

Job summary 2

We’re looking for an experienced Digital Copywriter with exceptional writing, communication, and organizational skills. This position will work closely with the Brand and Marketing team to craft copy for our digital mediums: website, long-form, emails, SMS, social media, landing pages, ads, etc. The ideal candidate will have an eye for detail and the ability to write in our clients’ voices to deliver messaging while understanding the overall strategy and KPIs for each channel and project. The value in the role would not only be in copywriting but also in critically thinking about each piece through a marketing lens and finding a balance between messaging, KPIs, and maintaining brand voice.

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Job summary 3

The primary purpose of the Digital Copywriter is to support the development of creative assets and messaging for digital executions, including web, mobile apps, email, SMS, advertising, interactive displays, and social media. Their work will contribute to the success of digital marketing programs and online advertising efforts.

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Job summary 4

The Content team is looking for a Digital Copywriter to join us. In this role, you will work directly with marketers to plan for, write, and optimize digital marketing content. You’ll be part of the Content team and work with Product and Corporate Marketing teams to help global prospects and customers solve complicated IT and business problems.

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Job summary 5

We have an exciting opportunity on our Marketing and Communications team! The Digital Copywriter is responsible for generating stand-alone copy across platforms with an emphasis on e-mail and social media. This role will support the Marketing and Communications team’s efforts to promote, advertise, and/or raise awareness of the Company’s services, benefits, and initiatives.

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Job summary 6

As a Digital Copywriter, you are the synthesizing voice of content & strategy. You'll use your gift for language to help shape cohesive narratives across multiple platforms and touchpoints (notably web, mobile, and CRM). Your words will actively contribute to the excitement and effectiveness of our Client's communications, and be quantitatively measured against desired business outcomes. You'll apply your user-centered and verbal design (writing) skills to all elements of digital creative technology, with a focus on creating quality, and impactful customer interactions on behalf of our Clients.

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Job summary 7

As a Digital Copywriter, you have an imaginative mind, a finely-tuned ear, and outstanding writing skills. You know how to strike a balance between capturing a brand or individual’s voice and exploring fresh ideas that can give them life. Most importantly, you're creative, collaborative, and excited to build something big with our team. This role is important to building brands. You will collaborate with the digital team, designers, and our production team to produce relevant, engaging content that captivates our target audiences.

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Job summary 8

The Digital Copywriter will complement and work side by side with the Creative Writer in brand storytelling and global campaign messaging. This role will write and edit copy for a variety of projects including (but not limited to) blogs, websites, videos, infographics, digital media, etc. They should be able to ensure the brand tone of voice is consistent with our messaging framework and understand how to create a strong call to action as well as the application of SEO. The Digital Copywriter should be an exceptional, multifaceted, writer who can do long-form stories and quick bites such as ad copy.

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Job summary 9

The Digital Copywriter will be expected to continually develop copywriting skills to reflect a consumer-oriented, brand voice by using feedback from team members and proactively strive to expand product knowledge of each brand by asking questions. The Digital Copywriter will be responsible for creating on-brand copy for the following.

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Job summary 10

We are looking for a Digital Copywriter to join our Creative team and report to the Creative Director. The ideal candidate is organized, has natural time- and self-management skills, and is capable of juggling multiple accounts, projects, and tasks. They will effectively and promptly engage their supervisor and/or project lead for approvals and creative direction. As a Digital Copywriter, the candidate may be asked to lead projects and mentor/guide junior, mid-level, and intern-level team members.

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Frequently asked questions

What are 10 things digital copywriters do?

Digital copywriters create compelling and persuasive written content for various digital platforms, including websites, social media, email marketing, blogs, and online advertisements. Here are ten things that digital copywriters typically do:

Content Creation: They write engaging and persuasive copy for digital platforms, ensuring it aligns with the brand's tone, style, and target audience. This can include crafting headlines, product descriptions, landing page copy, blog posts, and social media captions.

SEO Optimization: They incorporate search engine optimization (SEO) techniques into their writing to improve the visibility and ranking of web content in search engine results. This involves using relevant keywords, meta tags, and structuring content for optimal search engine indexing.

Research and Planning: They conduct research on target audiences, industry trends, and competitors to develop effective content strategies. This includes understanding the target market, customer preferences, and identifying opportunities to differentiate the brand.

Ad Campaigns: They create copy for digital advertising campaigns, including Google Ads, social media ads, and display ads. They focus on writing compelling ad copy that drives clicks, conversions, and effectively communicates key messages within limited character counts.

Email Marketing: They develop engaging and persuasive email campaigns, writing subject lines, body copy, and calls-to-action that encourage recipients to open, read, and take desired actions.

Social Media Management: They craft engaging social media posts that resonate with the target audience, enhance brand presence, and promote engagement. This includes writing compelling captions, hashtags, and adapting the brand's voice for different social media platforms.

Editing and Proofreading: They review and edit their own copy and the work of others to ensure accuracy, clarity, and consistency. This involves checking for grammar, spelling, punctuation errors, and ensuring compliance with brand guidelines.

Collaboration: They work closely with designers, marketing teams, and other stakeholders to develop effective and cohesive digital campaigns. Collaboration is key to aligning messaging, visuals, and overall brand strategies.

Monitoring and Analysis: They track the performance of digital content using analytics tools to measure engagement, conversion rates, and other relevant metrics. They use this data to refine their copy and optimize content strategies.

Keeping Up with Industry Trends: They stay up-to-date with digital marketing trends, content marketing best practices, and emerging technologies. This ensures their copy remains current, relevant, and effective in reaching and engaging target audiences.

Digital copywriters are versatile in adapting their writing style to different digital platforms, understanding the unique requirements and nuances of each channel. They combine creativity with strategic thinking to create impactful and effective digital content.

What are digital copywriter skills?

Digital copywriters require a range of skills to excel in their role and effectively create persuasive and engaging written content for digital platforms. Here are key skills that are important for digital copywriters:

Exceptional Writing Skills: Digital copywriters should possess excellent writing skills, including proficiency in grammar, spelling, and punctuation. They should be able to write in a clear, concise, and compelling manner while adapting their style to suit different digital platforms and target audiences.

Creativity: They should have a creative mindset to generate innovative ideas, unique angles, and attention-grabbing content. They should be able to develop fresh and engaging copy that stands out amidst the digital noise.

Digital Literacy: Digital copywriters should have a solid understanding of digital platforms, including websites, social media, email marketing, and online advertising. They should be familiar with various content management systems, social media management tools, and email marketing platforms.

SEO Knowledge: They should have a good understanding of search engine optimization (SEO) principles and techniques. This includes incorporating relevant keywords, writing meta tags, optimizing content for search engines, and understanding the impact of SEO on content visibility.

Target Audience Understanding: They should be able to research and understand the target audience, their needs, preferences, and behavior. This allows them to create content that resonates with the intended audience and effectively communicates key messages.

Adaptability: Digital copywriters should be adaptable and able to adjust their writing style and tone to suit different brands, industries, and target audiences. They should be comfortable working with diverse clients and adjusting their voice accordingly.

Data Analysis: Proficiency in data analysis tools, such as Google Analytics, is beneficial. This allows digital copywriters to track and analyze content performance metrics and make data-driven decisions to optimize their copy and content strategies.

Proofreading and Editing: They should possess strong proofreading and editing skills to ensure their copy is error-free, well-structured, and consistent. Attention to detail is crucial to maintain high-quality content.

Collaboration: Digital copywriters often work collaboratively with designers, marketers, and other team members. They should be skilled at collaborating, taking feedback, and incorporating suggestions while maintaining the integrity of their copy.

Time Management: Meeting deadlines and managing multiple projects simultaneously is common for digital copywriters. Effective time management skills help them prioritize tasks, meet deadlines, and maintain productivity.

Digital copywriters continuously refine their skills and stay updated with industry trends, content marketing best practices, and emerging technologies. They should be proactive in learning and adapting to changes in the digital landscape to deliver effective and impactful copy.

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