Website Manager Job Description

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Website Manager Job Description

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Information Technology

Job summary 1

We are looking for an experienced digital marketing professional to fill an immediate opening for Website Manager. The Website Manager will leverage data analysis, CRO, and new initiatives to drive growth & acquisitions. You will work cross-functionally to optimize the website to ensure KPIs are tightly aligned with marketing objectives. You will manage two CMS developers and be responsible for leading the vision to create a best-in-class marketing website.

Duties & Responsibilities 1

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Provide leadership and strategy for all things web-related. Work cross-functionally across marketing, engineering, and design to optimize the website experience for existing customers and prospects.
Manage & support a small team of CMS developers, prioritize projects & initiatives to best align with business goals.
Develop a holistic view of the customer journey for each of our products, and apply data and insights to inform the development of a website experience that engages and converts.
Identify, build and execute on A/B and multivariate tests to support business objectives. Analyze and evaluate A/B tests, report on results, and recommend next steps.
Run regularly scheduled web analytics reports that contribute meaningful analysis and actionable insights. Conduct ad-hoc analysis and reporting as needed.
- Work with internal stakeholders to ensure proper setup and maintenance of the website’s analytics platform (Google Analytics) and deploy & monitor new tracking events as needed.
- Collaborate with SEO Manager to ensure the site is optimized for search.
- Understand and embrace our core values: Transparency, Accountable, Generous, Fun, Empathetic, and Exceptional.

Requirements & Skills 1

Job summary 2

We are on the lookout for a next-level Website Manager who has extensive experience managing all aspects of a direct-to-consumer website. This person knows how to optimize for conversion, introduce innovative experiences, analyze the website data, implement a human-centered design, and everything in between. They will also have the unique ability to be analytical and creative by optimizing conversion rates while implementing great design and UX. Knowledge of coding and the ability to work with our engineering team is also required.

Duties & Responsibilities 2

You will be responsible for leading a cross-functional team to build products our customers love.
You will proactively drive the product forward and lead the interaction with engineering, design, business development, marketing, operations, and executives.
You will lead the analysis of existing users and engagement data to understand our customers and validate assumptions.
You will work directly with engineering to prioritize and define website development.
You will own the website roadmap and align it with relevant KPIs.
You will use multiple systems to organize, follow up, keep data up to date, and report to key stakeholders.
- It won’t take long for you to have an excellent knowledge of our company’s services and products and be able to create solutions for customer concerns.
- You will enjoy being a problem-solver and finding ways to improve efficiency.
- You will communicate with confidence and humility and be willing to assist without complete accuracy and zero arrogance.

Requirements & Skills 2

Experience working on large DTC websites (preferably Shopify stores)
Proven track record in CRO
Demonstrated data analysis skills
- Excellent eye for great design and UX
- Experience working with engineering teams with a solid understanding of coding
- All candidates are subject to a background check

Job summary 3

To join our team as a Website Manager! We are seeking a Website Manager to play a key role in supporting the web presence and marketing campaigns for our clients. This role is responsible for creating new landing pages, maintaining and updating website content, monitoring and optimizing website performance, and managing the site’s functionality and appearance. This role will work with internal groups to ascertain communication and technical requirements to ensure client commitments are met. This position will be responsible for managing the user experience, technical performance, and search engine performance of marketing websites. The Website Manager is responsible for the delivery of training, resources, and communications to the Marketing Account Manager and internal teams. This person will assume the role of subject matter expert for web-related topics.

Duties & Responsibilities 3

Requirements & Skills 3

A minimum of 4 years of website support and marketing experience is required.
Experience with Drupal Content Management Systems (CMS) to create and administer a corporate/business website.
Good technical background in website work and ability to pick up new tools quickly.
Experience with Conversion Rate Optimization (CRO), including split A/B testing experience.
- Experience with Google Analytics and implementing Google Tag Manager
- Enjoy working in a dynamic and efficient team and can easily shift in a new direction.
- Ability to effectively communicate information and ideas in written and verbal format and build and maintain relationships.

Job summary 4

We are hiring a Website Manager to maintain and update our website content and constantly improve the User Experience across all dealership websites.

Duties & Responsibilities 4

Create appropriate website content aligned with the organization's mission
Regularly make changes to improve the User Experience
Plan, implement, manage, monitor, and upgrade our organization's websites
- Conduct content audits to eliminate redundant and/or duplicate information
- Create strategies to grow subscriber base and web traffic metrics
- Collect data and report on traffic, rankings, engagement, and other SEO aspects

Requirements & Skills 4

Job summary 5

In collaboration with Communications Department peers, Information Technology Services, other departments, and external vendors, the Website Manager will strategically develop and promote high-quality digital communications on the website that successfully communicates the core messages to current and prospective students, faculty, staff, alumni, parents and others.

Duties & Responsibilities 5

Providing leadership and strategic supervision within Communications Department in curating the website and contributing to editorial content development by ensuring that the mission, objectives, and goals of the Academy are reflected in its web presence in an effective manner.
Partnering with Academy technology staff to manage the Drupal content management system, implement upgrades and site redesigns, monitor analytics, ensure accessibility compliance, integrate and maintain external feeds/inputs, and pursue best practices in website management and maintenance.
Actively following trends in tech and digital publishing to ensure the website follows industry best practices in audience engagement, UX, SEO, and regulatory requirements.
Developing, producing, and managing content on all of the Academy's digital channels, with a focus on the website. This includes text as well as images, video, and animation.
- Collaborating with internal and external graphic designers, web designers, developers, writers, and others to create and maintain compelling, on-message, and relevant web content.
- Providing guidance, expertise, and support to all web-based communications activities within the Academy’s institutional marketing and communications program, including social media platforms.
- Providing strategic guidance to members of the Academy community, including assessing web communication needs of internal “clients” and suggesting appropriate on-brand measures to meet these needs.

Requirements & Skills 5

Bachelor’s degree preferred.
A minimum of 3-5 years of experience in web content management, UX design/management, and/or digital marketing.
Demonstrated experience in writing for digital spaces and managing the creation of multimedia content for websites or social media.
Experienced in managing a web presence that serves multiple audiences with a strategy that is on-brand and audience-first.
- Must possess a high degree of experience managing content in CMS platforms (Drupal preferred) and be able to learn new CMS platforms as needed.
- Must understand the importance of coordinated, unified institutional messages disseminated through a variety of formats.
- Experience working with adolescents in an educational setting preferred.

Job summary 6

Looking for a Website Manager specialist who can help our organization by managing our website. They oversee the functionality of the website, evaluate and manage website performance, facilitate hosting and server management, and develop, maintain, and update website content. To ensure success, a Website Manager must display an excellent understanding of Content Management Systems (CMS) and technology infrastructures using CSS, Firewalls, IDS/IPS, Web-Proxy, and Security Audits. Top candidates will be comfortable troubleshooting the website and constantly improving the User Experience (UX) of the website.

Duties & Responsibilities 6

Requirements & Skills 6

A degree in Computer Science, IT, Systems Engineering, or related qualification.
2 years of work experience as a Website Manager.
Expert knowledge of Macromedia suite, Adobe suite, Content Management Systems, and W3C Web standards.
Highly proficient in HTML, XHTML, CSS design, cross-browser and cross-platform compatibility, firewalls (functionality and maintenance), Access, MySQL, and JavaScript.
Good understanding of Search Engine Optimization (SEO) and Paid Per Click (PPC).
Ability to troubleshoot website issues in a fast-paced environment.
- Strong attention to detail with an analytical mind and outstanding problem-solving skills.
- Excellent content creation and writing skills.
- Fantastic time management skills with the ability to multitask.

Job summary 7

We are seeking its first dedicated Website Manager to join its growing marketing team. This is an exciting opportunity to be at the helm of our B2B marketing website, focusing on user experience, SEO, market education, as well as website optimization & reporting. As the owner of the primary, first digital touchpoint with the target audience, you will be responsible for influencing a key area of our marketing organization and have a direct impact on bottom-line results. To accomplish this mission, you will work closely with our demand generation and content teams, ensuring the website continues to deliver high volumes of qualified leads to support our sales organization. Making sure the website continues to effectively engage with prospects, tell our company’s story, and represent our brand will be paramount for this role.

Duties & Responsibilities 7

Requirements & Skills 7

Job summary 8

The Website Specialist is an essential role in the Corporate Communications department focused on optimizing and publishing content within our Web Content Management System (WCMS). You will work closely with management to oversee website content, aid search engine optimization (SEO) efforts, improve user experience and help maximize the digital marketing acquisition process. You will report to the Website Manager and your team will manage digital content across our web properties to support goals for multiple departments within the firm. You will work in an energetic environment with enthusiastic experts to bring the ‘puzzle pieces’ of content together into digital experiences. If you have a passion for building websites, understanding the needs of users to improve user experience, and working with a diverse range of internal clients, we want to hear from you!

Duties & Responsibilities 8

Promote the development of global web content and creativity to improve SEO and marketing performance
Coordinate across our Marketing, IT, and Analytics departments to manage content within our Sitecore CMS
Use data and analytics to inform the development of efficient lead-generation marketing campaigns
Implement A|B tests and personalization campaigns
- Ensure content is consistent regarding style, quality, and tone of voice and optimized for each team's goals and target markets
- Manage content publishing within the structured workflow, maximizing the quality of page content, display, links, and metatags
- Create QA guidelines and process documentation to maximize the quality of content

Requirements & Skills 8

1+ years demonstrated CMS experience (Sitecore preferred)
Basic HTML/CSS for purposes of manipulating visual presentations and styles
Follow multiple project timelines at once and communicate updates to management
- Focus on using data to inform marketing decisions
- UX, JavaScript, or design skills a plus
- U.S. candidates must be fully vaccinated against as defined by the medical community against COVID-19 and provide proof of such vaccination by the date of hire

Job summary 9

We are seeking a full-time Website Manager to help maintain and upkeep online marketing for our home improvement contractors.

Duties & Responsibilities 9

Completing edits, updates, or changes to websites
Making recommendations as to search engine optimization best practices
Proposing overall online marketing recommendations for success

Requirements & Skills 9

SEO Experienced (Local and Organic preferred)
HTML experience
CSS experience
Experience Using FTP
Basic understanding of Google Webmaster Tools / Analytics
Basic understanding of PHP
- Basic understanding of WordPress
- Basic understanding of Javascript/jQuery
- Basic understanding of Bootstrap

Job summary 10

We are looking for a Website Manager.

Duties & Responsibilities 10

Leading day-to-day website operations including full web tech stack (CMS, analytics, SEO tools)
Monitoring overall web performance daily and creating recurring reports
- Providing data-driven recommendations to improve user experience, engagement, and acquisition
- Partnering with our content team to implement a high-performing SEO strategy
- Coordinating cross-functional website projects and ensuring projects are completed efficiently and on time

Requirements & Skills 10

You have at least four years of digital marketing experience, ideally website optimization in a software or technology company.
You have a passion for marketing and big ideas for growing organic traffic, engaging visitors, and acquiring customers online.
You like to work in a fast-paced environment, where product launches happen often — not once or twice a year.
And you thrive on collaborating closely with cross-functional teams to achieve incredible results.
- You love honing in on the details and producing exceptional work that empowers users and increases conversions.
- And you have extensive experience with content management systems.
- experience with Contentful is a plus.

Frequently asked questions

What does website manager do?

A website manager is responsible for the overall management and maintenance of a website, ensuring that it is functional, user-friendly, and up-to-date. Some of the key duties and responsibilities of a website manager include:

Developing and implementing website strategy: Website managers work with other stakeholders to develop and implement a website strategy that aligns with the organization's goals and objectives.

Managing website content: Website managers are responsible for managing the content of the website, including creating, editing, and publishing new content, and ensuring that all content is accurate and up-to-date.

Monitoring website performance: Website managers monitor the performance of the website, including traffic, engagement, and user behavior, and use this information to make informed decisions about website improvements.

Managing website design: Website managers are responsible for managing the website design, including layout, graphics, and other visual elements, to ensure that the website is visually appealing and user-friendly.

Managing website functionality: Website managers are responsible for ensuring that the website is functional, including features such as navigation, search functionality, and mobile responsiveness.

Ensuring website security: Website managers are responsible for ensuring that the website is secure, including implementing appropriate security measures to protect against cyber threats.

Managing website analytics: Website managers use website analytics tools to track and analyze website performance, and use this data to make data-driven decisions to improve the website.

Overall, a website manager plays a critical role in ensuring that the organization's website is effective, user-friendly, and up-to-date. They must have a strong understanding of website design, functionality, and security, as well as excellent communication and interpersonal skills to work effectively with other stakeholders. They should also have a strong understanding of website analytics and be able to use this data to make informed decisions about website improvements.

What are website manager skills?

A website manager is responsible for managing and maintaining a website, ensuring that it is functional, user-friendly, and up-to-date. To be successful in this role, a website manager should possess a variety of skills, including

Website design and development: Website managers should have a solid understanding of website design and development, including HTML, CSS, and other programming languages.

Content management: Website managers should have experience managing website content, including creating, editing, and publishing new content.

Analytics and reporting: Website managers should be familiar with website analytics tools and be able to use this data to make informed decisions about website improvements.

Search engine optimization (SEO): Website managers should have a strong understanding of SEO best practices, including keyword research, content optimization, and link building.

Project management: Website managers should have strong project management skills, able to manage website projects from inception to completion.

Communication: Website managers should have excellent communication skills, able to work effectively with other stakeholders, including web developers, designers, content creators, and executives.

Problem-solving: Website managers should be able to identify issues with the website and develop effective solutions to resolve them.

Attention to detail: Website managers should have excellent attention to detail, able to identify and correct errors and inconsistencies in the website.

Adaptability: Website managers should be adaptable and able to adjust to new technologies, trends, and best practices in website management.

Overall, a successful website manager should have a strong understanding of website design, development, content management, analytics, and SEO. They should be skilled in project management, communication, problem-solving, attention to detail, and the ability to adapt to changing technologies and trends. With these skills, a website manager can effectively manage and maintain a website that is functional, user-friendly, and up-to-date.

Olivia Powell
Recruiting expert

Last updated Sep 26

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Frequently asked questions

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