Social Media Director Job Description

Job summary 1

We are looking to add a highly-driven Social Media Director to our team! The ideal candidate is a hands-on self-starter, possesses a tireless work ethic, and sets an example that others want to follow. Media Directors should have an extensive background in the planning, buying, executing, and subsequent evaluation of media channels that are relevant to drive the client’s business KPIs with a strong focus on paid social and performance marketing.

Duties & Responsibilities 1

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Requirements & Skills 1

Job summary 2

The Social Media Director is responsible for overall strategy related to advanced digital marketing and social media platform. The candidate should have a deep understanding of the digital marketing landscape; possess the vision to continuously develop our social media, email, and digital strategies; and be the leader who motivates, develops, and manages an innovative team.

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Job summary 3

We are currently seeking a Social Media Director to develop and deliver key copyright and video content, social media, and marketing assets. Social media and SEO experience, strong attention to detail, time management, and organizational and communication skills are essential.

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Job summary 4

As Social Media Director, you will create and contribute to impactful social programs that generate outstanding results aligned with specific goals. The Social Media Director serves as a counselor and consultant for the entire agency, providing high-level, strategic guidance and counsel for staff and clients while directing teams and clients toward well-conceptualized social media programs. You will actively grow Comapany’s social media practice, participating in new business opportunities with clients across multiple, diverse landscapes.

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Job summary 5

We are seeking a Social Media Director who is talented, motivated, and possesses creative, “big picture” strategic thinking and solid design skills. The ideal candidate has the unique ability to be as equally comfortable with creating a grand vision as they are with implementing the process. This team member has a strong desire to connect with current and prospective clients through intentional marketing, social media platforms, and traditional marketing endeavors.

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Job summary 6

The Social Media Director will oversee a team of Social Media Managers developing and managing social communities for our arts and entertainment clients. They are responsible for driving thought leadership around content development, engagement practices, reporting, and process as it relates to the evolving social landscape. The right candidate has a natural curiosity for, and unmatched comfort with, pursuing social “firsts” as the keeper of industry platform updates, trends, and new techniques in consumer-facing social media to meet our client’s business goals.

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Job summary 7

The Social Media Director manages and assists in the development of sales and marketing materials, the development and execution of a broad range of marketing programs and/or e-mail and other marketing campaigns in support of product line, vertical market, and corporate strategies. Manages schedules, priorities, and budgets for various programs. Will assist with all aspects of marketing including product marketing, market research, digital marketing, trade show marketing, and advertising.

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Job summary 8

We are looking for an experienced, passionate, and creative Social Media Director to join our team.

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Requirements & Skills 8

Job summary 9

We are seeking a Social Media Director to spearhead a best-in-class social media content strategy for multiple clients across channels. You will be responsible for executing tactics to drive key KPIs for engagement and account health & growth. We are looking for someone who can be a vocal and engaged leader on their client accounts and their functional teams. Our ideal candidate is a self-starter with expert knowledge of the digital space who proactively brings new ideas to the table.

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Job summary 10

We are looking for a Social Media Director to own and grow our social media channels.

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Frequently asked questions

What is the role of a social media director?

A Social Media Director is a high-level executive who is responsible for the strategic planning, development, and implementation of an organization's social media initiatives. They play a critical role in defining and maintaining the organization's online presence and brand image across various social media platforms.

Here are some of the key responsibilities typically associated with this role:

Social Media Strategy: Develop and implement a comprehensive social media strategy that aligns with the company's business goals.

Brand Awareness and Reputation: Ensure that the organization's brand is properly represented across all social media channels, and take steps to increase brand awareness and improve the organization's online reputation.

Content Creation and Distribution: Oversee the creation, scheduling, and publication of high-quality content. This could include text posts, videos, images, and other forms of multimedia.

Community Engagement: Manage the company's online communities to enhance audience engagement. This can include responding to comments, managing customer complaints, and engaging in discussions related to the brand.

Performance Tracking: Use analytic tools to monitor and report on the performance of the company's social media initiatives. This can help identify successful strategies and areas where improvements can be made.

Collaboration: Work closely with other departments (like sales, customer service, and public relations) to manage reputation, identify key players, and coordinate actions.

Trends and Innovations: Keep up with the latest social media trends, tools, applications, channels, design standards, and audience preferences to ensure the company's strategy remains effective.

Staff Management and Development: Oversee the social media team, which may include social media managers, content creators, and other support staff. This includes hiring, training, and ongoing development.

Crisis Management: Develop and implement strategies for dealing with potential social media crises, and manage the company's response when crises do occur.

Budget Management: Oversee the budget for social media activities. This could include budgeting for paid promotions, social media management tools, content creation, and staff salaries.

Overall, the Social Media Director plays a vital role in an organization's marketing and communication efforts. They must have a deep understanding of how different social media platforms work and be able to use this knowledge to build a positive online presence for the organization.

Who does a social media director work with?

A Social Media Director works with a broad range of individuals both within and outside the organization. They play a collaborative role and need to maintain strong relationships with different departments and external stakeholders. Here are a few key groups they often work with:

Social Media Team: This can include social media managers, content creators, community managers, and other specialists who help implement the social media strategy.

Marketing Team: They work closely with other marketing professionals, including digital marketers, SEO specialists, graphic designers, and copywriters to ensure that social media campaigns align with broader marketing goals.

Public Relations Team: Collaborating with PR teams is crucial to manage the company's online reputation and handle any potential PR crises that may arise on social media platforms.

Sales and Customer Service Teams: The social media director collaborates with these teams to ensure consistent communication with customers and to leverage social media for sales objectives and customer support.

Executive Leadership: They often report to higher-level executives like the Chief Marketing Officer (CMO) or Chief Communications Officer (CCO), and may have regular interactions with the CEO and other executives to discuss strategic objectives and performance.

External Stakeholders: This can include clients, customers, media, influencers, vendors, and partners. They may coordinate with these stakeholders for various campaigns, partnerships, or customer engagement efforts.

IT Department: They often work with IT specialists for technical needs such as social media tools, data security, website integration, etc.

Legal and Compliance Teams: They work together to ensure all social media activities abide by relevant laws, regulations, and company policies, especially concerning issues like copyright, privacy, and data protection.

HR Department: For internal communication efforts or employer branding on social media, they might work with HR teams.

In short, a Social Media Director's role is highly collaborative and requires excellent communication and interpersonal skills.

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