Marketing Consultant Job Description

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Marketing Consultant Job Description

Job descriptions
Advertising, Arts, and Media

Job summary 1

The Marketing Consultant is responsible for reviewing all solicitation material, ensuring they are compliant and competitive. The Marketing Consultant's role includes maintaining an electronic filing system for audits and market conduct exams. The Consultant will also work in collaboration with the management on strategic initiatives, working in a consultative role with internal and external business partners. Act as a liaison for the Marketing team on new business opportunities as well as the impact of business on an existing business.

Duties & Responsibilities 1

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Completes extensive marketing reviews including but not limited to – direct mail, websites, magazine advertising, text messages, and digital/social assets.
Act as a collaborative liaison between our compliance and legal, underwriting, and account management teams to pro-actively strengthen materials while ensuring guidelines are met.
Consult on various strategic initiatives to bring an Association/Affinity lens to discussions.
- Create and prepare the necessary marketing documentation to assist Product Delivery with state advertising filing requests.
- Consistently look for ways to improve our processes and actively participate in operational efficiencies.
- Through regularly scheduled meetings with stakeholders, share best practices and actively provide realistic and creative solutions.

Requirements & Skills 1

College degree with equivalent work experience in Marketing, Compliance, or related field.
3+ years’ experience in marketing or compliance within the financial services industry, preferred.
Strong attention to detail and superior project management skills – the ability to manage multiple projects simultaneously and under a deadline.
Proficient in the Microsoft Office Suite. Intermediate level skill with Word and Excel.
- Proven strong written and verbal skills.
- Ability to negotiate and influence while acting as a liaison.
- A self-starter who takes initiative to identify needs and develop actionable solutions and suggestions. Ability to operate with limited supervision and direction.

Job summary 2

We are looking for Marketing Consultant who can connect with clients and help them achieve their business objectives through effective TV and digital advertising. The ideal candidate will possess excellent communication skills, and have an enthusiastic and outgoing personality, along with a drive to succeed.

Duties & Responsibilities 2

Generate revenue and meet monthly goals through effective outside sales techniques
Develop new business
Create and present advertising strategies and ideas for local businesses
Provide input on sales promotion ideas to sales management
- Retain current business and develop new business contacts
- Attain budgeted revenue goals through effective solicitations, promotions, and service
- Understand the business objectives and advertising strategies of clients and find ways to help them achieve their objectives through effective advertising

Requirements & Skills 2

Job summary 3

We are looking for an enthusiastic, motivated Marketing Consultant who will meet or exceed revenue goals by designing creative client campaigns that drive desired business results. We are looking for someone who can connect with clients and help them achieve their business objectives through effective advertising.

Duties & Responsibilities 3

Research and build campaign solutions, including overall branding and creativity and ensure campaign execution meets client expectation
Grow your book of business in alignment with goals while identifying companies that are expanding, relocating, hiring
Meet or exceed revenue targets for existing, new, and digital business, as well as corporate initiatives and develop a strategy to support the achievement of goals
Grow their share of clients' advertising spend while increasing their overall spend
Support quality deliverables to drive client results
- Support collection of receivables
- Build and enhance sales skills, to include effective story-telling, prospecting and relationship-building, negotiation, and closing
- Develop capabilities to produce creative and effective campaigns

Requirements & Skills 3

Passion for contributing to a sales team with a positive mindset
Driven by practical results, opportunities to learn, and opportunities to assist others with the intention
Effective relationship-building, customer service, communication, and negotiation skills
Superior business acumen related to new media, digital interactive initiatives, and social media required
Media sales experience is preferred
An excellent understanding of TV and media plans, advertising marketplace, and key competition
- The ability to effectively communicate, build rapport, and relate well to all kinds of people
- Professional appearance is a must
- Reliable transportation, a valid driver's license, and a good driving record

Job summary 4

The Marketing Consultant works closely with the Client Success Manager and B2C Marketing teams on a large region of clients by performing marketing performance reviews and answering consulting requests while embodying the Patch Values.

Duties & Responsibilities 4

Develop and maintain in-depth knowledge of each client’s products and existing marketing plans
Deliver superior account management skills within the portfolio
Pro-actively analyze the performance of marketing plans within your territory and coordinate with internal teams to make adjustments to achieve the highest ROI
Foster a true partnership (as opposed to the vendor) with your clients and achieve high client satisfaction scores
Coordinate timelines, tasks, and communication across several internal and external teams: Client Success Managers, Analysts, and Marketing Teams
- Focus on internal expertise and problem-solving for the tools or services that the Client Marketing team uses
- Seamless communication with Marketing team partners
- Other duties as assigned

Requirements & Skills 4

Job summary 5

We are currently seeking an enthusiastic, highly motivated Marketing Consultant to join our award-winning sales team. Someone who will meet or exceed revenue goals by designing creative client campaigns that drive desired business results and can connect with clients and help them achieve their business objectives through effective and trackable advertising. The ideal candidate will possess excellent communication skills, an enthusiastic and passionate personality, a tenacious yet empathetic attitude, and a drive to succeed!

Duties & Responsibilities 5

Requirements & Skills 5

Strong desire to be in outside sales
Strong organizational, written, and presentation skills
Proficient in MS Word, Excel, and PowerPoint
Self-motivated
Ability to overcome objections and retain a positive attitude
Working knowledge of new media, digital initiatives, and social media required
- Enjoys a fast-paced environment with a desire to win
- Professional appearance is a must
- Must have a valid driver's license, a good driving record, and your vehicle

Job summary 6

We are currently looking for a Marketing Consultant!

Duties & Responsibilities 6

Support creative development of email templates and landing pages with internal copywriters, designers, etc.
Build program test plans. Perform and analyze A/B split testing for template formats, subject lines, and landing pages.
Ensure the timely, accurate deployment of email marketing campaigns.
Ensure mobile-friendly, responsive email templates.
Be able to think big picture yet execute well.
Minimize unsubscribes.
- Analyze campaign performance and implement improvements.
- Monitor campaign performance and present results to clients in monthly and ad-hoc reporting
- Monitor, report and analyze performance to improve conversion rates, increase ROI, prevent contact fatigue, and optimize the content

Requirements & Skills 6

Hands-on experience with HTML/CSS and content management systems.
- Familiarity with analytical and database tools.
- An ability to work under tight deadlines.
- Some Experience with marketing automation systems or email service platforms such as Marketo, Marketing Cloud, and/or Pardot.

Job summary 7

Under our supervision, our Marketing Consultants are responsible for achieving sales goals regularly as might be measured weekly, monthly, quarterly, or annually. Includes all aspects of business development from quality and daily prospecting, to initiating discussion, identifying the opportunity, presenting solutions using our brands, and of course collecting accounts.

Duties & Responsibilities 7

Identify and call on advertisers to engage them in meaningful conversations about how our products can help them grow their businesses.
Prepare, present, and close advertising proposals regularly with new and assigned clients.
Facilitate the creative process to specifically address the client’s core needs!
Collect money from your clients.
- Attend client and station events as needed for the betterment of the client and station’s goals
- Hit your goals while continually growing your client base!
- Keep learning and growing your skills so you are better able to help your clients and reach your goals!

Requirements & Skills 7

Prior success in B2B sales and a college degree preferred.
You must have a can-do attitude and be determined to win.
Must also have a valid driver’s license, reliable transportation, and insurance.

Job summary 8

A Marketing Consultant identifies and develops new business opportunities; keeps and grows existing client relationships; offers solutions that help clients achieve their business goals; closes business; meets set sales target.

Duties & Responsibilities 8

Requirements & Skills 8

Job summary 9

The Marketing Consultant plays an essential role in new business acquisition and account development. The Marketing Consultant’s primary focus is to solicit new customers in a devoted region. The Marketing Consultant must be articulate, polished, possess good judgment, have in-depth knowledge about the client’s business, and show enthusiasm for the work. Attention to detail, ability to multi-task, and accuracy are a must. Digital-specific experience and expertise are required.

Duties & Responsibilities 9

Independent prospecting of opportunities that will drive new revenue streams and new customers.
Works proactively and efficiently through company Data and insight tools to perform the job most effectively, including utilization of CRM tool.
Understand client business and products.
Acts as key client advocate and liaison.
Interpret client needs to the group and manage the execution of those needs. Works with clients to define objectives and parameters of new digital projects. Sells need for a project to client when required.
Project management ensures projects stay on strategic track and the client is informed as needed for status or issue resolution.
- Keeps client informed of progress, and forwards any issues that must be solved by the client. Must be able to maintain proactive and responsive client communications.
- Monitor competitive activity and collect competitive samples.
- Develop proactive business-building ideas for clients.

Requirements & Skills 9

Job summary 10

As a Marketing Consultant, you are the primary point of contact for your clients, managing all initiatives required to help those clients meet their goals and objectives. You’ll play a lead role in executing your client's inbound and content marketing that includes blogging, social media, marketing, SEO, and marketing automation while leading client communication and education. You’ll be responsible for analyzing your client’s marketing analytics, creating reports, and recommending future strategies and tactics. You work closely with the rest of the digital marketing team to translate strategy and tactics into campaigns that return results.

Duties & Responsibilities 10

Manage all communication, campaign timelines, and project management.
Become the in-house expert in each of your client’s business and industry.
Deploy best practices to execute required digital marketing services that may include blogging, social media marketing, search engine optimization, ebook/white paper/video content creation, website updates, email marketing, paid advertising management, and others to achieve Client’s benchmarks for traffic, leads, qualified leads, and sales.
Based on the analysis of the Client's marketing initiatives, develop a strategic marketing plan designed to meet the Clients' goals.
Execute your Clients’ digital marketing plans proactively to meet schedules, performance, and budget goals.
- Create monthly analytic reports to show opportunities, trends, and successes for each client.
- Stay on top of inbound marketing trends and industry advancements.
- Retain clients by developing strong relationships, delivering remarkable service, and proving ROI.

Requirements & Skills 10

Frequently asked questions

What is the role of a marketing consultant?

A marketing consultant is a professional who provides expertise and guidance to businesses or organizations in developing and implementing effective marketing strategies. They work on a project basis or as independent contractors and offer specialized knowledge and insights to help clients achieve their marketing objectives. The specific responsibilities of a marketing consultant can vary depending on the client's needs and the scope of the engagement. However, here are some common aspects of their role:

Marketing Strategy Development: Marketing consultants assist clients in developing comprehensive marketing strategies tailored to their business goals and target audience. They analyze market trends, conduct research, and identify opportunities to differentiate the client's brand from competitors.

Market Research and Analysis: Consultants conduct market research to understand the target market, consumer behavior, and competitive landscape. They gather data through surveys, focus groups, interviews, and other research methods. Based on the findings, they provide insights and recommendations to inform marketing decisions.

Brand Development and Positioning: Marketing consultants help clients define their brand identity, including brand values, personality, and positioning in the market. They provide guidance on crafting compelling brand messaging and positioning strategies to resonate with the target audience.

Marketing Campaign Planning and Execution: They collaborate with clients to plan and execute marketing campaigns across various channels such as digital marketing, traditional advertising, social media, content marketing, and more. They create campaign strategies, develop marketing materials, and oversee the implementation to ensure the campaign's success.

Digital Marketing Expertise: Marketing consultants are often proficient in digital marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and website optimization. They help clients leverage these digital channels to reach their target audience effectively.

Marketing Performance Measurement and Analysis: Consultants monitor and analyze marketing campaign performance, using data and analytics tools to assess the effectiveness of marketing efforts. They provide insights on key performance indicators (KPIs), such as conversion rates, customer acquisition costs, and return on investment (ROI), and recommend adjustments to optimize marketing activities.

Marketing Training and Education: In some cases, marketing consultants may provide training or workshops to educate clients' internal marketing teams or stakeholders about marketing best practices, industry trends, and new marketing tools and technologies.

Industry Expertise and Stay Updated: Marketing consultants stay updated with the latest marketing trends, tools, and industry developments. They continuously enhance their knowledge to provide valuable insights and recommendations to clients.

The role of a marketing consultant can be highly dynamic and may require adaptability and collaboration with cross-functional teams within the client's organization. The primary goal is to help businesses maximize their marketing efforts and achieve their desired outcomes.

Who does a marketing consultant work with?

A marketing consultant works with a variety of clients, typically businesses or organizations that seek assistance and expertise in marketing strategy, planning, and implementation. They may collaborate with individuals and teams within the client's organization, as well as external stakeholders. Here are some key parties a marketing consultant may work with:

Business Owners and Executives: Marketing consultants often work directly with business owners, CEOs, and executives who are responsible for making strategic decisions. They provide guidance and recommendations to align marketing efforts with overall business objectives.

Marketing and Sales Teams: Consultants may work closely with internal marketing and sales teams within the client's organization. They collaborate to develop and implement marketing strategies, campaigns, and initiatives. They may provide training, guidance, and support to enhance the skills and capabilities of the client's marketing team.

Creative and Design Teams: Marketing consultants may liaise with creative and design teams to develop branding elements, marketing materials, and visual assets required for campaigns. They provide direction and guidance to ensure that the creative elements align with the overall marketing strategy.

External Agencies and Vendors: Depending on the client's needs, marketing consultants may coordinate and manage relationships with external agencies, such as advertising agencies, digital marketing firms, PR agencies, or market research firms. They may oversee the work of these agencies, ensure deliverables meet expectations, and manage budgets and timelines.

Cross-functional Teams: Marketing consultants often collaborate with teams from various departments, such as product development, operations, customer service, or finance. This collaboration ensures that marketing strategies align with the organization's overall goals and are supported by other functional areas.

Clients' Customers and Target Audience: Marketing consultants work to understand the clients' target audience and customers. They may conduct market research, develop buyer personas, and provide insights on customer preferences and behavior to help clients tailor their marketing efforts effectively.

Industry Experts and Thought Leaders: Marketing consultants may engage with industry experts and thought leaders to stay updated on the latest marketing trends, best practices, and emerging technologies. They may attend conferences, participate in industry events, and network with professionals in the marketing field.

The exact collaboration and interactions can vary depending on the specific engagement and the nature of the client's organization. A marketing consultant must be skilled in building relationships, effective communication, and collaboration to work successfully with a diverse range of stakeholders.

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