Market Research Analyst Job Description template and pdf with duties [2024]

Job summary 1

The Market Research Analyst will drive company’s Research with data-driven insights. The ideal candidate will complete predictive and prescriptive analysis of markets, emerging technology and trends, competitive intelligence and provide pro-active insights/recommendations on growth strategies and improvement of business operations. Employee in this role will proactively analyze data, and present insights to improve business outcomes and support growth strategy initiatives presenting it to executives and top management. Ideal candidates possess a broad background to be able to conduct market trend research while also understanding the technical aspects of our products.

Duties & Responsibilities 1

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Apply data mining capabilities to aggregate, validate and disseminate actionable insights around markets, target customers and competitive strategies
Develop effective and efficient descriptive, predictive and prescriptive models to optimize marketing programs and operations
Research market trends, competitive intelligence and prepare presentations to support management approval of proposed growth plans
Analyze differing customer needs driven by market conditions and evaluate areas of opportunity for sales and services
Data Management and Management Reporting
Routinely extract data, in varying formats, from a diverse set of platforms and databases for direct consumption by processes, reports and analytical tools. Perform research online and with company market software subscriptions
- Regulate how the business captures, maintains and presents data and information. Create visuals like maps, charts, graphs, tables, and other data-driven outputs to aid in the understanding of market studies
- Remain current on new technology advancements and provide benchmarks to competitors’ products
- Gather and mine large amounts of data, analyze key market indicators, and summarize relevant material for internal customers

Requirements & Skills 1

Bachelor’s Degree (B.S/B.A.) in Business, Finance, Economics. Master’s preferred. At least 5-7 years related experience and/or training.
Experience beyond 5 years highly desired.
Hands-on knowledge of programming languages: MATLAB, Python, PSS/E

Job summary 2

The Market Research Analyst is responsible for understanding, preparing, processing, and analyzing data to make the data valuable and useful for operational and/or decision-making purposes. The Market Research Analyst may need to team with either Business Intelligence, Advanced Analytics, and Data Governance positions to create highly useful information.

Duties & Responsibilities 2

Requirements & Skills 2

Job summary 3

The successful candidate will assist in the facilitation of Market Research projects from end-to-end, including the design, administration, analysis and reporting of quantitative and qualitative survey data. These activities will include a variety of research types, such as customer satisfaction and loyalty, market segmentation, brand awareness/reach and product research. The Market Research Analyst must be effective in the art of storytelling as this role will interact with a variety of internal stakeholders providing business insight support and interpreting data relating to Marketing, Product, Sales and Customer Experience. Additionally, the Market Research Analyst will play an important role in utilizing both primary and secondary research to develop thought leadership content for external and internal audiences.

Duties & Responsibilities 3

Work closely with the Market Research team to develop research objectives, plan methodologies and write survey questionnaires to assist our internal clients in achieving their research goals.
Utilize statistical methods and tools to analyze quantitative and qualitative survey data while ensuring the utmost data integrity and accuracy.
Collaborate with other departments to assist in the automation of Customer Experience surveys.
Create research reports, presentations from survey data that tells a story to help drive strategy and planning.
- Present research findings and recommendations to internal clients in varying positions and departments throughout the company.
- Gather, analyze and interpret secondary research related to automotive retail market conditions, consumer shopping behavior and industry best practices.
- Support the team in the development of content marketing and thought leadership pieces.

Requirements & Skills 3

Job summary 4

We are looking for a Market Research Analyst. The Market Research Analyst’s role is to analyze data, underwrite specific opportunities, and, support multiple facets of the company through strategic research. This is a great opportunity to work with a group of talented professionals in the market research field in a challenging and rewarding role.

Duties & Responsibilities 4

Demonstrate a high level of ownership in the data and a thorough understanding of research processes.
Support division’s land acquisition efforts with detailed market research to understand the opportunities and risks associated with the potential project.
Provide research to make recommendations for product that will have the highest potential for success and best fit in the market.
- Deliver economic research on residential housing markets.
- Improve community performance by collaborating with the Strategic Operations Team to improve sales and maximize pricing opportunities.
- Have effective communication within a team environment.

Requirements & Skills 4

A Bachelor’s degree is preferred. A background in statistical analysis is also preferred.
Very analytical. Able to work with data in a variety of platforms and from a multitude of sources. Comfortable delving into the details of the data.
Must possess a strong proficiency in Microsoft Excel, including writing formulas, linking worksheets, using pivot tables, charting data, and formatting.
- Familiarity with Access, SQL, SPSS, Enterprise One, and/ or Sales Force.
- Has strong implementation skills, the ability to meet deadlines, is able to prioritize effectively.
- Comfortable learning new systems and analysis methodology. This role has a steep learning curve.

Job summary 5

We are looking for a talented researcher and analyst to help us uncover opportunities and discover and find meaning in emerging trends as Market Research Analyst. This critical role will be responsible for providing market data, strategic analytical tools, and insightful data interpretation to assist with executing client services and new business pursuits.

Duties & Responsibilities 5

Requirements & Skills 5

Job summary 6

We are seeking a dynamic Market Research Analyst to blend strong analytics with knowledgeable insight to identify retail market opportunities. Your responsibilities will be to provide the analytical framework and supporting data to bridge strategy and execution by distilling the results of sales programs and recommending improvement opportunities and through synthesizing market data to shape short and long-term strategy. Also, the Market Research Analyst monitors market conditions in local, regional, or national markets to determine potential sales growth opportunities.

Duties & Responsibilities 6

Conducts research and analysis involving competitors, pricing, sales, and methods of marketing, existing and potential customer preferences, economic conditions, advertising, distribution, and other factors that may influence futures sales.
Analyzes data and recommends specific actions based on findings .
Establishes research methodology and design format for data gathering, such as surveys, opinion polls, and/or questionnaires.
- Examines and analyzes statistical data to forecast future marketing trends. Gathers data on competitors and analyzes prices, sales and methods of marketing and distribution.
- Collects data on consumer preferences and buying habits.
- Prepares and presents reports and graphic illustrations of findings.

Requirements & Skills 6

Bachelor’s Degree in Business or related field or equivalent job-related experience is required
3-5 years of experience in applicable field
Analytical and Research Skills
- Ability to exercise sound judgment
- Good interpersonal skills
- Excellent written communication and verbal communication skills

Job summary 7

We are looking for a Market Research Analyst to join our team.

Duties & Responsibilities 7

Direct and conduct marketing research and customer assessments and develop strategic and tactical insights as they relate to Client.
Provide timely and actionable marketing research findings and insights to senior management for decision making and to enhance company brand equity, experience, preference and profitability.
Work with the company's business areas to assess needs for marketing information; design and implement projects to achieve specific goals, identify process improvements and improve the customer experience.
Develop, analyze, manage and communicate key market and customer relationships, research projects, etc. to support product and services improvement and strategic planning initiatives.
Develop and maintain relationships with outside research firms, benchmarking organizations and other utilities.
- Work directly with the group's management team on the development and enhancement of the current market activities.
- Provide customer relationship, market targeting and segmentation expertise, as well as, analytic support for the company's marketing and customer experience management activities.
- Play a key role in identifying, developing and supporting the rollout of new business opportunities.

Requirements & Skills 7

Bachelor Degree in a relevant discipline
- Minimum 5 years relevant market research experience
- Strong understanding of primary and secondary market research methodologies, techniques, tools and processes and working knowledge of advanced statistical applications i.e., SPSS or SAS.
- Must have analytical ability; communication skills, be results driven, have technical and business acumen.

Job summary 8

We are hiring for a Market Research Analyst. The Market Research Analyst provides Business Insights within Sales Enablement and Reporting practice.

Duties & Responsibilities 8

Requirements & Skills 8

Bachelor’s degree in quantitative discipline (Engineering preferred) with a minimum 3.5 GPA
3+ years of experience in Market Research or related field
Solid planning, priority setting, and project management skills with experience managing multiple projects concurrently
Proven success developing relationships across diverse teams, including Sales, Business Development, and Marketing
Ability to display complex data visually, creating powerful presentations for both analytical and non-analytical audiences
- Motivated, curious, collaborative, and innovative
- Strong researcher that can quantify benefits
- Must demonstrate an ability to proactively recognize and define problems, understand business and system processes, collect data, establish facts, and draw valid conclusions

Job summary 9

The Market Research Analyst collects, assimilates and interprets data in order to identify changes and forecast market trends. The Market Research Analyst finds and efficiently extracts data; critically analyzes that data and builds a story around it.

Duties & Responsibilities 9

Requirements & Skills 9

Job summary 10

You will be at the pulse of the company’s sales data each day, reporting findings to key stakeholders and acting as their point person when they have questions about results. Additionally, you will gain an understanding of how a large Marketing Department is run by providing analytical support, creating tools and visuals to many of the different Marketing divisions.

Duties & Responsibilities 10

ANALYZE the performance of digital marketing efforts across multiple channels, including but not limited to search, social media, email, and display/video advertising.
STUDY user behaviors, and working with other analysts to join different data sources for measurement & attribution.
ASSIST with managing and improving processes for tagging and other tracking parameters.

Requirements & Skills 10

Proven analytical Strong proficiency in PC based applications such as MS Excel, Word, and PowerPoint
A 4-year college degree with a 3.0 GPA preferred major skills in business, mathematics, or a related marketing field of study is strongly preferred
2-3 years of experience working with Digital Analytics tools – Google Analytics, Google Tag Manager, Big Query
- Experience in querying large datasets
- Experience in SAS, SQL, VBA, Python or R
- Proficient using Microstrategy, SQL, Netezza, SAS EG, QLIK.

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