Marketing Manager

Summary

Roles & Responsibilities:

● Responsible for Corporate Branding and Public relationships

● Suggesting Advertising & Marketing strategies for the company and coordinating with various agencies – Advertising, Media, PR, Production House& event planners.

● Conducting Advertising Campaigns for Print or Digital Media: SEO, SEM,PPC, SMM (Facebook, Twitter, LinkedIn, and YouTube).

● Evaluating & suggesting changes for the design, development &maintenance of Digital Marketing creatives or any other Marketing requirements.

● Responsible for gathering, researching and preparing communications material, industry trends and updates for Clients and internal audiences through newsletters and Email campaigns

● Generating Leads and increasing prospect pool to support Sales team and grow business

● Conducting research and analysis of competitor strategies using different mediums.

● Responsible for content drafting and delivery of brochures, PPTs, newsletters, Emailers and other marketing material.

● Planning Surveys, Talking to patients & clients for case studies& suggest further improvements in the process and systems.

● Prepare and implement the Annual Marketing plan and budget and analyze the marketing objectives and ROI.

● Redevelopment and maintenance of corporate website & Mobile App

Skills and Qualifications

· Degree in marketing, advertising, or communications

· Successful track record in senior marketing roles and creating marketing campaigns (If in Healthcare industry will be ad on advantage)

· Excellent leadership, communication, and decision-making skills

· Experience with digital and print marketing, content marketing, and social media marketing

· Proven ability to plan and manage budgets

· Ability to take initiative, employ good judgment, and manage projects from beginning to end

· Excellent writing, editing, and proofreading skills

· Exceptional ability to manage details

· Ability to multitask in a fast-paced environment

· Ability to meet deadlines and to anticipate next steps or needs

· Work effectively both independently and as part of a team

· Creating and maintaining client relationships

· Coaching and subordinate involvement

· Managing Processes

· Self-motivated yet customer-focused & process oriented

· Proficient in marketing research and statistical analysis

· Able to develop budgets

· Familiar with financial planning and strategy

· Understands and can utilize emerging platforms, digital media, and web/social media

· management and measurement tools (e.g. HootSuite, Google Analytics, SEO)

· Strong working knowledge of email marketing applications (e.g.Mail chimp, Mautic)

· Established portfolio of media and PR contacts

· Desire to grow professionally with ongoing education