Social Media Manager

Summary

The Social Media Manager serves as the primary source of oversight and development for company-owned social media channels for the company. This role is responsible for the company’s immersion in web communications, social networking, and online communities, and represents the voice of Acceptance in the social media space by creating copy, engaging in online dialog, and answering questions where appropriate. The successful candidate will know the latest trends, and continually seek out new ways to drive communication and engagement. Having a strong sense of caring and understanding how to communicate with people of all backgrounds are important to success in this role.

Responsibilities

• Establishes, builds, and executes ongoing corporate social media strategies to support organizational objectives, strategies, and initiatives.
• Develop themes, and storylines and writes responses in various social media channels such as social networking sites, blogs, and the company's website.
• Responsible for the development, and production of videos and photos to be utilized across websites and on all social media platforms (e.g. Blogs, Facebook, Twitter, YouTube, Instagram, Pinterest, Google+, and more).
• Capture new audiences, make friends/followers/fans, create groups, create social media pages, distribute new videos, and campaign media of marketing activities for placement on blogs, social networking sites, and community-driven sites and platforms.
• Engages with potential and existing customers to build brand rapport and address concerns/complaints.
• Responsible for the daily posting, management, and measurement of our various social media channels.
• Works with social media management tools to analyze data from web traffic tools like Google Analytics, Facebook Analytics, etc., and prepare reports to update on usage statistics and community interactions.
• Researches, monitors, and engages in daily trends and community listening to increase brand awareness to retain relationships with followers.
• Monitors and moderates user-generated content that appears on the different social media channels (during business and non-business hours) and provides feedback and recommendations to management.
• Works with internal teams across the organization to ensure all content meets legal and compliance requirements.
• Interacts with social media users to foster a positive community experience.
• Conducts social listening to identify and capitalize on new opportunities (or identify areas of concern).
• Enforces Social Media guidelines and monitors user content.
• Review all communications/media for quality, accuracy, and tone before distribution.
• Educate key players on best practices, industry trends, and upcoming developments so they can engage and grow their social audiences.
• Recommends and facilitates changes needed to improve the organization’s brand reputation on social media.

Requirements

• Demonstrated excellence in written and verbal communication knowledge and skills.
• Understands how popular social networks work inside and out, including their functionality and design.
• Must be able to communicate clear, consistent messages in a variety of media.
• Strong analytic skills to assess data from various sources.
• Must have good interpersonal skills to deal with a diverse group of contacts, including Senior Executives, Managers, and other company leaders.
• Self-starter with an outgoing and results-oriented personality.
• Advanced WordPress, and MS Office skills are required, and Adobe Creative Suite experience is necessary.
• Bachelor’s degree in marketing, communications, or a similar field of study.
• Bachelor's degree in Marketing, Journalism, Public Relations, or a related field is preferred.
• Demonstrated experience managing social media platforms (e.g., Facebook, Twitter, etc.) with known monitoring including daily monitoring, posting, and content development.
• Demonstrated sound judgment; strong organizational, interpersonal, oral/written. communication skills; and the ability to prioritize, multi-task, maintain quality, and meet deadlines.
• Demonstrated strategic thinking and planning skills.
• Superior written communications skills.
• Meticulously detailed.
• Recognition/understanding of ethical and legal requirements of confidentiality in the handling of sensitive information and situations.
• 2-5 years of communications experience.
• 3-6 years of social and content marketing experience