Sr. Search Engine Marketing (SEM) Manager - Remote
- Remote, CA
Discover. Savor. Connect. Welcome to the chef's table.
Cozymeal is the leading global marketplace featuring the best culinary experiences and products, including top-rated cooking classes, private chef experiences, culinary tours, chef-curated cookware, free recipes with step-by-step videos, city guides and much more!
Consumers and companies alike use Cozymeal to discover new ways to connect through classes, food tours, mixology, wine tastings, and other unforgettable culinary experiences. Whether it be for date nights, birthdays, holiday celebrations or team building events, you’re guaranteed a world-class experience. Plus, you can purchase our curated, high-quality cookware as a gift or for use at home.
In addition to providing customers access to world-class culinary experiences, products and content, we also provide a great source of income to our partners that includes chefs, sommeliers, guides and mixologists. For this, we were recognized by the Global Good Fund in 2019.
Serving both customers and our culinary partners is our top-priority and ingrained in our culture and in how we run our business every day. We continuously strive to curate the best culinary experiences and products and to create the best content for the millions of customers visiting our site while providing additional support and business to our partners.
We are looking to hire a world-class Sr. Search Engine Marketing (SEM) Manager who will be responsible for the management of our Google AdWords and Bing Ads campaigns, in particular, our Google Shopping ads. This is a part-time role initially with around 20 hours/week of work.
Responsibilities:
- STRATEGY DEVELOPMENT: Develop strategies to increase visibility and drive customer acquisition across our online/paid customer acquisition channels.
- CAMPAIGN OPTIMIZATION: Keyword optimization, A/B testing different ad creative, bid optimization & more.
- CAMPAIGN REPORTING: Report on campaign performance, maintain overall return on ad spend (ROAS) goals & more.
- Responsible for managing the company's Google Adwords and Bing campaigns.
- Responsible for managing the company’s Google Shopping ads.
- Ensuring brand consistency across all creative development, branding and messaging.
- Evaluating the performance of all marketing campaigns and assessing ROI and KPIs.
- Monitoring market trends, researching consumer markets and competitors’ activities to identify key opportunities and act with urgency against these.
- Working with creative designers to develop content, including copywriting, for marketing initiatives and brand materials.
- Managing the marketing budget.
Requirements:
- B.A. or B.S. or equivalent degree
- 5 - 10+ years of experience as an SEM Manager.
- Extensive experience with running Google and Bing ads
- Extensive Google Shopping ads experience
- Experience with Google Analytics
- Experience with keyword research and keyword optimization
- Outstanding written and spoken communication skills
- Experience working at an agency in an SEM role is highly desired (but not required)
What We Offer:
- Work anywhere in the US (we are 100% remote team)
- Competitive pay
- Opportunity to grow within the organization and learn from some of the best in the industry
- Great work environment with a strong and friendly team of co-workers
Location: United States. This is a remote role and qualified candidates from anywhere in the US can apply for this role.
If this sounds like you, then Cozymeal just might be the right place for you! Welcome home!