Sr. Search Engine Marketing (SEM) Manager
- CA
Discover. Savor. Connect. Welcome to the chef's table!
Cozymeal is the #1 marketplace in the U.S. and Canada featuring the best culinary experiences and products, including top-rated cooking classes, private chef experiences, team building activities, cookware and more!
Consumers and companies alike use Cozymeal to discover new ways to connect through classes, food tours, mixology and more unforgettable culinary experiences. Whether it be for date nights, birthdays, holiday celebrations or team building events, you’re guaranteed a world-class experience. Plus, you can purchase our highly curated quality cookware as a gift or for use at home.
We are looking to hire an experienced Sr. Search Engine Marketing (SEM) Manager You will be responsible for the management of our Google AdWords and Bing Ads campaigns, in particular, our Google Shopping ads.
Responsibilities:
- STRATEGY DEVELOPMENT: Develop strategies to increase visibility and drive customer acquisition across our online/paid customer acquisition (SEM/PPC) channels.
- CAMPAIGN OPTIMIZATION: Keyword optimization, A/B testing different ad creative, bid optimization & more.
- CAMPAIGN REPORTING: Report on campaign performance, maintain overall return on ad spend (ROAS) goals & more.
- Responsible for running the company's Google AdWords and Bing campaigns.
- Responsible for the management of the company’s Google Shopping ads.
- Ensuring brand consistency across all creative development, branding and messaging.
- Evaluating the performance of all marketing campaigns and assessing ROI and KPIs.
- Monitoring market trends, researching consumer markets and competitors’ activities to identify key opportunities and act with urgency against these.
- Working with creative designers to develop content, including copywriting, for marketing initiatives and brand materials.
- Managing the marketing budget.
Requirements:
- 5 - 10 years of experience as an SEM/PPC Manager.
- Extensive experience with running Google and Bing ads.
- Extensive Google Shopping ads experience
- Experience with Google Analytics.
- Experience with keyword research and keyword optimization.
- Outstanding written and spoken communication skills.
- Experience working at an agency in an SEM/PPC role is highly desired (but not required).
What We Offer:
- Work anywhere in the US (we are 100% remote team)
- Competitive pay
- Great work environment with a strong and friendly team of co-workers
Location: anywhere in the US. This is a remote role and qualified candidates from anywhere in the US can apply for this role.
IMPORTANT NOTE FOR RECRUITERS: Please note that we don't work with any external recruiters and only accept applications that come directly from the applicants themselves.
If this sounds like you, then Cozymeal just might be the right place for you! Welcome home!