Founding Marketer (Growth & GTM)

About the Role

A fast-growing pre-seed healthtech startup is looking for a Founding Marketer to lead growth, go-to-market strategy, and brand storytelling. You'll shape the company's marketing strategy from scratch, build the marketing function from the ground up, and partner closely with leadership to drive revenue, user growth, and market momentum. This is a hands-on, high-ownership role that will define the company's narrative and accelerate its impact in the personal health space.

What You'll Do

• Define and execute GTM strategy across channels to drive revenue and growth.
• Lead branding and storytelling to craft a compelling, differentiated narrative.
• Oversee paid ads (Google, Meta, LinkedIn), social media, partnerships, and influencer programs.
• Collaborate cross-functionally with product, sales, design, and customer success teams.
• Set budgets, forecast outcomes, and measure ROI across all marketing channels.
• Build, scale, and mentor the marketing function as the company grows.
• Develop and deploy high-impact marketing campaigns with supporting analytics dashboards.

What We're Looking For

Must-haves:

• 2–5 years of experience in B2C growth marketing, sales, or adjacent fields.
• Proven experience building and leading a marketing function.
• Strong brand storytelling and positioning skills.
• Proven track record defining and executing multi-channel GTM strategies that drive revenue growth.
• Proficiency in digital marketing channels including Google Ads, Meta, and LinkedIn.
• Experience with influencer and partner marketing, including negotiation and campaign management.
• Proficiency with advanced marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards, CRM).
• Experience managing marketing budgets, forecasting, and measuring ROI.
• Strong cross-functional collaboration skills.

Nice to have:

• Strong analytical skills for testing and scaling marketing strategies.
• Experience developing and executing high-impact marketing campaigns in healthtech or consumer health.

Compensation & Benefits

• Salary range: $35,000–$70,000 USD annually
• Visa sponsorship available
• Founding team-level ownership and impact

Location

This is an on-site role based in Helsinki, Finland (with a secondary office in Berlin, Germany). Candidates must be willing to work on-site. Visa sponsorship is available for the right candidate.