Senior Business Development Representative

About the Role

A well-funded AI-native B2B SaaS company in the industrial procurement space is looking for a Senior Business Development Representative to join its Go-to-Market team in Munich. You'll own the prospecting pipeline end-to-end, drive outbound and inbound lead generation, and help scale sales across industrial customers in Europe. This is a hands-on role in a fast-growing, feedback-driven sales environment with strong opportunities for career advancement.

What You'll Do

• Own the full prospecting pipeline — identifying and converting new leads via phone, email, and social media.
• Run discovery conversations and build qualified opportunities for the broader sales team.
• Execute and continuously iterate on outbound and inbound lead generation strategies.
• Conduct independent market research to identify B2B prospects and tailor outreach messaging.
• Develop and maintain persuasive sales materials, call scripts, and communication templates.
• Deliver internal training sessions and workshops to share best practices across the team.
• Build deep product, market, and customer knowledge to engage prospects with confidence.
• Leverage AI tools and experiments to accelerate prospecting and optimise workflows.
• Contribute to a high-velocity, metrics-driven sales culture.

What We're Looking For

Required:

• 5+ years of experience in SaaS or B2B sales, with a proven track record of building and delivering prospecting pipelines and closing or validating leads.
• Experience owning the full prospecting cycle — phone, email, and social media — in a B2B SaaS environment.
• Demonstrated ability to create and refine call scripts and communication templates.
• Experience organising and delivering internal sales training sessions or workshops.
• Strong skills in independent market research and development of compelling sales materials and presentations.
• Hands-on experience testing and implementing outbound and inbound lead generation strategies.
• Comfort identifying opportunities to apply AI tools to accelerate sales workflows.
• Excellent written and verbal communication skills in German (required).
• Willingness and ability to work on-site in Munich (required).
• Resilience, goal orientation, and a positive attitude toward ambitious targets.

Nice to Have:

• Prior exposure to the industrial sector or procurement-related domains.
• Previous startup or fast-growth environment experience.
• Familiarity with AI/ML tools and their application in sales processes.

Location

This is a fully on-site role based in Munich, Bavaria, Germany. Visa sponsorship is not available — candidates must already have the right to work in Germany.

About the Company

The company is a Series B AI/ML SaaS startup transforming procurement and supply chain operations for industrial manufacturers. Backed by leading European and global venture capital firms, the platform helps manufacturing businesses automate manual procurement tasks, identify cost savings, and gain full supplier visibility using AI. The team has backgrounds from top-tier consulting, enterprise software, and high-growth startups.