Day in the life: Own your route, grow your book

Sun’s up, truck’s loaded, and your first café is ready for you. As our On-Premise Coffee Service Route Account Executive, you’re the face of Farmer Brothers on a defined route—delivering coffee, tea, and allied products, elevating beverage stations to standard, and growing sales through trust, consistency, and smart selling.

What your day looks like

• Run a set schedule of stops to ensure every customer receives on-time delivery and service.
• Stock, rotate, and replenish beverage station products at each call; keep stations to standard and equipment clean and operational.
• Perform a minimum of one CQC (Cup Quality Check) each day to verify quality and equipment performance.
• Use the “The Farmer Brothers Way to Sell” call process—recap services provided and present business-building ideas before you leave.
• Quickly resolve or escalate issues to maintain outstanding customer satisfaction and retention.
• Manage invoices, inventory, and collections daily to keep your route running smoothly.

How you win

• Hit the route’s revenue plan by adding new customers, expanding categories and product mix at existing accounts, executing pricing actions, and retaining current customers.
• Target at least 1 prospect call per day (5 weekly) and secure a minimum of two new qualifying accounts per quarter (8 annually).
• Lift Revenue per Stop by closing distribution gaps on core items, activating seasonal and LTO promotions, applying pricing strategy, and ensuring the beverage station is always set to standard.
• Participate in regional and company promotions to spark trial and repeat.

What you bring

• High School Diploma or equivalent.
• 2+ years of route delivery experience in a related B2B customer service environment.
• Mechanical aptitude with company hardware and software products.
• Physical capability to lift 75 lbs. frequently and 100 lbs. occasionally; able to lift and carry up to 50 lbs.
• Knowledge of the foodservice industry and a clean, strong driving record.

Your approach

• Proficient at assessing customer needs; uses active listening and communicates clearly with customers and leadership.
• Identifies issues, problems, or opportunities quickly; uses sound business judgment to decide and act.
• Independent, proactive, collaborative, and strategic—fully supports and stands behind business goals.
• Builds rapport and cooperative relationships; consistently seeks new opportunities to grow the business.
• Strengths include: Decision Making, Collaboration, Strong Communication, Active Listening Skills, Planning and Acting Strategically.

Sales toolkit

• Driver's License
• Customer Service
• Territory Sales
• Business-to-Business (B2B)
• Business-to-Consumer (B2C)
• Outside Sales
• Inside Sales

If you’re energized by the blend of service, hands-on equipment care, and consultative selling, this route is yours to grow.