Founding GTM Lead
Clera connects exceptional startup talent with early-stage companies backed by leading investors. Our clients build AI-native products, scalable B2B SaaS, and consumer applications where teams ship fast and you influence direction. We prioritize candidate control: companies request interviews and you decide which opportunities to pursue.
Role overview
- Founding Go-to-Market (GTM) lead responsible for designing, launching, and scaling repeatable customer acquisition and growth engines for Seed–Series B startups.
- Hands-on operator role: you will run experiments and own GTM execution across outbound, content, partnerships, lifecycle, and product-led channels.
- Compensation: $130,000–$220,000+ base depending on experience, plus variable pay and meaningful equity at pre-seed through Series B companies.
Who we are looking for
- GTM operators with 3–8 years of experience, typically with early-stage startup backgrounds and demonstrated traction.
- Builders who can create GTM motions from scratch, not just follow playbooks.
- Strong written communicators: emails, narratives, and content that open doors and move technical buyers to action.
- Product-minded and data-driven: comfortable with user research, analytics, and partnering closely with engineering and product.
- Execution-focused: you ship weekly experiments, iterate quickly, and optimize based on clear metrics.
Key responsibilities
- Design and operate targeted outbound engines: persona definition, sequencing, automation, and personalization.
- Create content and thought leadership that engages technical audiences (blog posts, email programs, docs, and product narratives).
- Build partnership and community programs (VCs, accelerators, operator networks, channel partners) to accelerate acquisition and credibility.
- Own lifecycle and retention programs that convert initial users into advocates and referral sources.
- Collaborate with product and engineering to embed GTM into the product experience (onboarding, in-app prompts, PQLs).
- Define measurable KPIs, run experiments, analyze results, and prioritize work based on impact.
- Recruit, mentor, and scale GTM contributors as the business grows.
Minimum qualifications
- 3–8 years in GTM, growth, or marketing roles with demonstrable ownership of demand generation, content, partnerships, or lifecycle programs at startups.
- Proven track record of building motions from zero to scale with quantifiable outcomes (pipeline, conversion, retention, ARR growth, or similar).
- Excellent written and verbal communication; ability to craft outreach, proposals, and technical content.
- Comfort using analytics and product data to define hypotheses and iterate quickly (experience with SQL or analytics tools preferred).
- Experience working closely with founders, product, and engineering in high-ambiguity, fast-moving environments.
Preferred qualifications
- Experience selling into technical buyers or running founder-led sales.
- Background building content engines, communities, or partner programs from scratch.
- Familiarity with GTM for AI-native products or integrating AI/LLM messaging into onboarding and demand generation.
- Experience scaling GTM teams at Seed–Series B startups and hiring junior GTM roles.
How success is measured
- Clear, attributable pipeline and closed-won revenue contributions tied to your motions.
- Improved conversion and retention across onboarding and lifecycle stages.
- Repeatable, documented GTM playbooks that the team can execute and scale.
- Quality and reach of content, partnerships, and community engagement with target technical audiences.
Interview process
- Screen to assess communication style and relevant experience.
- Strategy deep-dive to review a GTM motion you led or to design one for the business.
- Working session to demonstrate practical skills (writing outreach, drafting a plan, or pitching a narrative).
If you've been waiting for the GTM seat at a company where the product delivers and the market is enormous - apply here or via www.getclera.com. We'll take it from there.