Content Manager (Arabic Speaker)

About this role

We are looking for an experienced and creative Content Manager to lead the planning, development, management, and optimization of content across the company's real estate development portfolio.

The role will be responsible for developing content strategies that communicate the company's projects, developments, investment opportunities, lifestyle offerings, corporate identity, and brand story to target audiences.

The successful candidate will have strong English and Arabic communication skills, excellent copywriting abilities, a strong understanding of social media, and experience creating content for the UAE real estate market.

What you will do

Content Strategy

• Develop and execute comprehensive content strategies aligned with the company's brand and real estate development objectives.

• Build and manage monthly and quarterly content calendars.

• Develop content pillars for projects, developments, corporate communications, investment, lifestyle, and brand storytelling.

• Identify relevant content opportunities based on market trends, projects, launches, events, and business priorities.

• Ensure consistency in messaging, tone of voice, and visual identity across all channels.

Content Creation & Copywriting

• Write compelling content for:
  • Social media

  • Websites

  • Property/project pages

  • Brochures

  • Campaigns

  • Email marketing

  • Press releases

  • Corporate communications

  • Project launches

  • Investor-facing materials

• Develop creative concepts, campaign messaging, captions, headlines, scripts, and storytelling formats.

• Create and manage Arabic and English content, ensuring that Arabic communication is natural, culturally appropriate, and professionally written rather than simply translated.

• Review and proofread content before publication.

Social Media Management

• Manage the company's social media content calendar and publishing schedule.

• Coordinate content across Instagram, TikTok, LinkedIn, YouTube, Facebook, and other relevant platforms.

• Work closely with the Videographer/Photographer to develop visual content that supports the content strategy.

• Monitor trends and identify opportunities for relevant and brand-appropriate content.

• Manage community engagement and coordinate responses where required.

Real Estate & Project Content

• Develop content for new project launches and ongoing developments.

• Translate technical project information into engaging and accessible content for customers and audiences.

• Work with Sales, Marketing, Development, and other departments to collect accurate project information.

• Develop storytelling around project features, architecture, amenities, location, lifestyle, investment opportunities, and construction progress.

• Ensure all published property and project information is accurate and approved.

Campaigns & Events

• Support marketing campaigns, project launches, exhibitions, events, and activations with relevant content.

• Develop pre-event, live-event, and post-event content.

• Coordinate with creative teams, agencies, photographers, videographers, influencers, and other external partners where required.

Analytics & Optimization

• Monitor content performance across digital channels.

• Prepare regular content and social media performance reports.

• Analyze engagement, reach, traffic, leads, and other relevant metrics.

• Use performance insights to improve future content strategies.

• Test different content formats, messaging, and publishing approaches.

What we are looking for

• Bachelor's degree in Marketing, Communications, Journalism, Media, English, Arabic, or a related field.

• 6–8+ years of experience in content management, digital marketing, social media, communications, or a related role.

• Previous experience in UAE real estate, property development, luxury real estate, hospitality, architecture, or a related industry is highly desirable.

• Fluent Arabic and English, both written and spoken.

• Excellent Arabic copywriting and editorial skills.

• Excellent English copywriting and communication skills.

• Strong understanding of UAE social media audiences and digital marketing trends.

• Experience managing multiple social media platforms.

• Strong understanding of content strategy, storytelling, and brand communication.

• Experience with content management and social media scheduling tools.

• Basic understanding of SEO and digital marketing is an advantage.

• Strong analytical and reporting skills.

• Ability to manage multiple projects and deadlines simultaneously.

About us