Overview
We are seeking a dynamic and creative Product and Marketing Specialist to join our team in Janesville, WI. In this role, you will play a crucial part in driving our product strategy and marketing initiatives. If you have a passion for understanding market trends, developing innovative marketing campaigns, and enhancing product offerings, we want to hear from you!
Responsibilities
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Collaborate with cross-functional teams to develop and launch new products.
- Create and execute marketing strategies and campaigns to promote products effectively.
- Analyze campaign performance and provide insights for continuous improvement.
- Develop engaging content for various marketing channels, including social media, email, and website.
- Manage product lifecycle from concept to launch, ensuring alignment with business goals.
- Assist in organizing promotional events and product demonstrations.
- Maintain up-to-date knowledge of industry trends and best practices.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 2+ years of experience in product marketing or a similar role.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms.
- Creative mindset with a passion for innovation and problem-solving.
- Ability to work collaboratively in a fast-paced environment.
- Strong organizational skills and attention to detail.
You should be proficient in: