About the role
Picture your day starting at 7:00 am. You review your route, load up fresh coffee and tea, and hit the road to keep beverage stations stocked, spotless, and brewing perfectly. As a Coffee Route Sales & Merchandising Specialist, you jump in to provide route relief wherever needed, deliver and sell products, and make sure every stop is on-time and up to standard.
What your day looks like
- Deliver, replenish, and rotate coffee, tea, and related items at each scheduled stop.
- Keep equipment clean and operating properly; complete at least one CQC (Cup Quality Check) every day.
- Follow the Farmer Brothers customer call process (The Farmer Brothers Way to Sell) to build loyalty; make proactive sales calls when time allows.
- Ensure every account on your daily schedule receives required delivery and service.
- Handle route paperwork: invoices, inventory counts, and collections—every day you’re on a route.
- Grow Revenue per Stop by closing distribution voids on core items, executing seasonal and LTO promotions, applying pricing actions, and making sure beverage stations meet standards.
- Escalate customer concerns quickly to the ASM (Area Sales Manager) and confirm resolution.
- Call out route inefficiencies, customer dissatisfaction, or opportunities discovered while running relief.
- Assist the ASM with inventory cycle counts, warehouse tasks, and customer follow-ups as assigned.
- Learn brewing equipment basics to perform minor adjustments and simple repairs.
- Pitch in on warehouse operations, accounts receivable collections, and customer service as needed.
Schedule & driving
- Typical schedule: Monday–Friday, 7:00 am – 3:30 pm; overtime as needed.
- Valid Driver’s License required.
- Must be able to complete a successful DOT physical.
Qualifications
- High School Diploma or equivalent.
- Clean, strong driving record.
- Route delivery experience is a plus.
- Customer service background preferred.
- Foodservice experience desired.
Skills for success
- Mechanical aptitude with company hardware and software.
- Sharp at assessing customer needs; uses active listening and clear communication.
- Committed to company goals; uses sound business judgment and solid decision-making.
- Spots issues and opportunities quickly; proactively grows the business.
- Builds rapport and collaborative relationships with customers and teammates.
- Works independently with minimal supervision; understands personal impact on others.
Compensation & benefits
We are committed to pay transparency and competitive compensation. The base salary range for this role is defined in the posting and may vary based on experience and qualifications.
- We apply location-based salary adjustments. Team members in higher-cost markets may receive a geographic premium based on market data and local economic factors.
- If applicable, your specific salary will be discussed during the hiring process based on your work location.
- We offer a comprehensive benefits package that may include health insurance, retirement plans, and paid time off.
- Our Paid Time Off (PTO) policy provides total leave in amounts that meet or exceed applicable state and local requirements where we operate.
- Questions about compensation or location-based pay adjustments? Contact Farmer Brothers Human Resources.
Equal Opportunity
Equal Opportunity Employer / Veterans / Disabled
Ready to keep customers brewing?
If you thrive on the road, enjoy solving problems, and love helping customers, we’d like to meet you.