(Senior) Product Marketing Manager

About the Role

A well-funded B2B SaaS scaleup in the industrial procurement space is looking for a (Senior) Product Marketing Manager to build and own the PMM function from the ground up. You'll sit at the heart of Go-to-Market, shaping positioning, launches, pricing, and sales enablement — and establishing a trusted voice for modern procurement among manufacturing and industrial buyers. This is a high-ownership, high-impact role in a fast-moving, on-site Munich team.

What You'll Do

• Build and own the end-to-end PMM function: positioning, packaging, launches, and enablement.
• Craft compelling messaging and positioning that resonates with procurement leaders and C-level buyers in industrial sectors.
• Drive product launches from strategy through execution and impact measurement.
• Create sales enablement materials — decks, battlecards, and training — to help the revenue team win and expand deals.
• Partner with GTM leadership to define pricing and packaging strategies that drive conversion and expansion.
• Track and synthesise competitive intelligence to sharpen win/loss understanding.
• Collaborate with marketing on thought leadership content, events, and campaigns targeting B2B procurement and industrial audiences.
• Work hands-on in a dynamic environment, iterating on processes and tooling continuously.

What We're Looking For

Must-haves:

• Minimum 2+ years in B2B SaaS product marketing (ideally at a Series B+ company); or 1–2 years in management consulting with strong software GTM exposure.
• For senior candidates: 5+ years with a demonstrated track record of progression in product marketing.
• Proven ability to build and own a PMM function while staying hands-on with execution.
• Strong commercial instinct and storytelling ability — translating technical capabilities into clear customer value.
• Systems thinking across positioning, packaging, pricing, and enablement as an integrated engine.
• Daily use of AI tools and an experimental mindset toward new workflows.
• Fluency in both English and German (written and verbal) — non-negotiable.
• Proactive, adaptable, and comfortable operating with pace and ambiguity.

Nice-to-have:

• Experience in procurement, supply chain, or selling to industrial/manufacturing companies.
• Background in content, events, or campaigns within a B2B procurement or industrial context.

Location & Work Arrangement

This role is on-site in Munich, Bavaria, Germany. Candidates must be willing and able to work from the Munich office. Visa sponsorship is not available for this position.

Compensation & Details

• Employment type: Full-time
• Compensation details were not specified — competitive with Series B/C SaaS market rates in Munich.