Sales Team Leader / SDR Team Lead

Full-Time - Independent Contractor | Remote | 8:00 AM–5:00 PM EST

StratifyIQ is seeking a hands-on Sales Team Leader to manage and develop a team of Sales Development Representatives (SDRs) responsible for generating leads, conducting outbound outreach, and booking qualified meetings with potential clients. This is a practical, execution-focused leadership role for someone who enjoys coaching people, improving sales performance, and taking part in the day-to-day activities of a sales team. The successful candidate will help the team achieve its targets while ensuring consistent outreach quality, accurate CRM records, and a strong pipeline of qualified prospects.

Key Responsibilities

Lead and Coach the Sales Team

• Supervise, motivate, and support SDRs in achieving daily, weekly, and monthly targets.
• Conduct regular one-on-one meetings, performance reviews, and team meetings.
• Review calls and provide constructive feedback to improve communication, objection handling, and conversion rates.
• Support onboarding, training, and ramp-up for new team members.
• Identify performance gaps and implement improvement plans.

Monitor Sales Performance and KPIs

• Track key metrics, including calls made, emails sent, contact rates, meetings booked, show rates, and qualified opportunities.
• Prepare regular performance reports and communicate results to management.
• Identify bottlenecks in the sales process and recommend practical solutions.
• Ensure the team consistently meets activity, productivity, and quality targets.

Manage Outbound Sales Activities

• Oversee outbound prospecting through cold calling, email outreach, and LinkedIn.
• Help the team improve scripts, messaging, follow-up strategies, and objection handling.
• Participate in live calls and test new approaches to improve outreach results.
• Ensure the team follows a consistent prospecting process and maintains high-quality interactions with potential clients.

Maintain Sales Processes and Tools

• Ensure accurate and consistent use of the CRM to track leads, activities, and pipeline progress.
• Coordinate prospect lists, follow-up activities, and lead distribution.
• Help improve sales workflows, outreach sequences, and reporting processes.
• Identify opportunities to use sales technology and AI tools to improve team productivity.

Collaborate With Sales and Management

• Work closely with Account Executives and other sales stakeholders to ensure leads meet qualification criteria.
• Gather feedback on lead quality and adjust prospecting strategies accordingly.
• Share insights on team performance, customer responses, and opportunities for improvement.
• Support management in achieving overall sales and pipeline generation goals.

Qualifications

• 3–6 years of experience in sales, business development, lead generation, or outbound prospecting.
• At least 1–2 years of experience supervising, coaching, or managing a sales team.
• Experience managing sales representatives with measurable targets and KPIs.
• Strong understanding of cold calling, lead generation, follow-up strategies, and appointment setting.
• Experience coaching sales representatives and improving individual and team performance.
• Familiarity with CRM platforms such as HubSpot, Salesforce, Pipedrive, or similar tools.
• Ability to analyze sales metrics, identify performance gaps, and implement improvements.
• Excellent communication, leadership, organization, and problem-solving skills.
• Advanced English proficiency, with strong spoken English required for coaching representatives and reviewing calls with U.S. prospects.
• Comfortable working in a hands-on, target-driven, remote environment.

Preferred Qualifications

• Experience leading B2B sales, SaaS, technology, or business development teams.
• Experience managing teams focused on U.S. markets.
• Familiarity with sales engagement tools, dialers, email automation, or LinkedIn prospecting.
• Experience building or improving sales scripts, outreach sequences, and team workflows.
• Experience working with Account Executives or supporting pipeline generation.
• Experience selling to small businesses, contractors, or service-based companies.

What Success Looks Like

• The team consistently meets its sales activity and qualified meeting targets.
• Sales representatives improve their performance through structured coaching.
• CRM records, reporting, and follow-up processes remain accurate and consistent.
• Outreach quality and meeting conversion rates improve over time.
• Management has clear visibility into team performance and opportunities for improvement.

Work Environment

This is a hands-on leadership position for someone who can balance team management with direct involvement in sales activities. The successful candidate will help build a motivated, accountable, and results-driven sales team while continuously improving its processes and performance.

What We Offer

• Full-time remote work
• Flexible paid time off
• Opportunities for career advancement
• Ongoing learning and professional development support

Who We're Looking For

We are looking for a results-driven leader who is coachable, resilient, and passionate about developing others. You should enjoy working alongside your team, giving practical feedback, and turning data into actionable improvements. If you are an experienced sales professional ready to take ownership of a team's performance and pipeline generation within a growing organization, this role offers the opportunity to make a measurable impact.