TikTok Ads & Ecommerce Marketing Manager

TikTok Ads & Ecommerce Marketing Manager

Magic Nights Publishing · Remote · $1,000-$1,250 USD/month · Full-time (40 hrs/week)

About Magic Nights Publishing

Magic Nights Publishing is a U.S.-based children's book company with an existing catalog, inventory, creative assets, and ecommerce infrastructure. We are looking for a hands-on TikTok Ads & Ecommerce Marketing Manager to help us turn that foundation into stronger and more consistent book sales.

About the Role

TikTok is our primary digital sales channel, so hands-on TikTok Ads experience is required. We need someone who has personally worked inside TikTok Ads Manager creating campaigns, testing creative, managing audiences, monitoring performance, optimizing campaigns, and using results to improve ecommerce sales.

This is not primarily a social media posting role. The right person understands the connection between creative, paid media, ecommerce, conversion, and sales. You should be comfortable looking at campaign performance, diagnosing what is working or not working, deciding what to test next, and turning those decisions into better results.

TikTok Ads & Performance Marketing

• Manage TikTok Ads campaigns from setup through optimization.
• Develop and test campaign structures, audiences, creative concepts, hooks, and ad formats.
• Monitor performance including CTR, CPC, CPA, ROAS, conversions, and revenue.
• Identify winning and losing creative and recommend what to test next.
• Work with existing book imagery and video and create or coordinate new ad creative.
• Troubleshoot underperforming campaigns and continuously improve results.
• Track TikTok-driven traffic and sales.
• Manage Meta Ads as a secondary paid channel.

Ecommerce & Sales

• Manage Shopify product listings, promotions, links, inventory, and sales activity.
• Monitor ecommerce performance and identify opportunities to increase conversion.
• Track sales by channel and prepare simple performance reporting.
• Coordinate inventory and fulfillment information with Acutrack.
• Prepare ecommerce campaigns for Halloween, book launches, and other key sales periods.

Content & Organic Social

• Develop TikTok and Instagram content that supports paid and organic growth.
• Create short-form videos, graphics, captions, and promotional content.
• Repurpose existing book content into new creative concepts.
• Use paid-ad performance to inform organic content and vice versa.

Email & Growth Marketing

• Manage Mailchimp campaigns and customer lists.
• Develop promotional emails, launch campaigns, and seasonal communications.
• Identify additional opportunities to grow book sales.
• Support bookstore and school outreach, events, book awards, and related marketing activities as needed.

Required Experience

• Hands-on professional experience managing TikTok Ads.
• Experience personally setting up and optimizing campaigns in TikTok Ads Manager.
• Experience analyzing paid-media performance and making optimization decisions.
• Experience with ecommerce or direct-to-consumer products.
• Experience with Shopify or another ecommerce platform.
• Ability to develop or adapt short-form creative for TikTok.
• Working knowledge of Meta Ads.
• Strong written English.
• Strong organization and follow-through.

Preferred Experience

• Children's products, books, consumer products, or other ecommerce brands.
• Mailchimp, Canva, CapCut, and Acutrack.
• Experience connecting paid social performance with Shopify sales and conversion data.

Who We're Looking For

We don't need someone whose TikTok experience is limited to boosting posts or creating organic content. We want someone who can look at a campaign and answer: What's working? What's not? Why? What should we test next? And how do we turn that into more sales?

You'll have meaningful ownership over the growth of a small children's book brand with products, inventory, and creative assets already in place.

Location: Full remote; open to international candidates with strong TikTok Ads experience.