TikTok Ads & Ecommerce Marketing Manager

Change Craft is seeking a hands-on TikTok Ads & Ecommerce Marketing Manager to help scale sales for a U.S.-based children's book company with an established product catalog, inventory, creative assets, and ecommerce infrastructure. TikTok is the primary digital sales channel for this brand, so direct, hands-on experience managing campaigns inside TikTok Ads Manager is required. This is not a social media posting role; it is a performance-driven position for someone who understands how creative, paid media, and ecommerce conversion work together to drive revenue.

The ideal candidate is comfortable analyzing campaign data, diagnosing what is and isn't working, and translating those insights into new tests and stronger sales outcomes.

TikTok Ads & Performance Marketing

• Manage TikTok Ads campaigns from setup through ongoing optimization
• Develop and test campaign structures, audiences, creative concepts, hooks, and ad formats
• Monitor performance metrics including CTR, CPC, CPA, ROAS, conversions, and revenue
• Identify winning and losing creative and recommend next tests
• Work with existing book imagery and video, and create or coordinate new ad creative
• Troubleshoot underperforming campaigns and continuously improve results
• Track TikTok-driven traffic and sales
• Manage Meta Ads as a secondary paid channel

Ecommerce & Sales

• Manage Shopify product listings, promotions, links, inventory, and sales activity
• Monitor ecommerce performance and identify opportunities to increase conversion
• Track sales by channel and prepare simple performance reporting
• Coordinate inventory and fulfillment information with the fulfillment partner
• Prepare ecommerce campaigns for seasonal periods, book launches, and other key sales windows

Content & Organic Social

• Develop TikTok and Instagram content that supports both paid and organic growth
• Create short-form videos, graphics, captions, and promotional content
• Repurpose existing book content into new creative concepts
• Use paid-ad performance to inform organic content strategy, and vice versa

Email & Growth Marketing

• Manage email campaigns and customer lists using Mailchimp
• Develop promotional emails, launch campaigns, and seasonal communications
• Identify additional opportunities to grow book sales
• Support bookstore and school outreach, events, book awards, and related marketing activities as needed

Required Experience

• Hands-on professional experience managing TikTok Ads, including personally setting up and optimizing campaigns in TikTok Ads Manager
• Experience analyzing paid-media performance and making optimization decisions
• Experience with ecommerce or direct-to-consumer products
• Experience with Shopify or another ecommerce platform
• Ability to develop or adapt short-form creative for TikTok
• Working knowledge of Meta Ads
• Strong written English, organization, and follow-through
• 3+ years owning paid social across TikTok Ads Manager and Meta Ads Manager, including ecommerce-related campaigns

Nice to Have

• Experience with conversion tracking, pixel/CAPI setup, and creative testing systems

Preferred Experience

• Background in children's products, books, or other consumer/ecommerce brands
• Familiarity with Mailchimp, Canva, CapCut, and fulfillment coordination tools
• Experience connecting paid social performance with Shopify sales and conversion data

This role offers meaningful ownership over the growth of a small, established children's book brand with existing products, inventory, and creative assets already in place. The position is fully remote, and international candidates with strong TikTok Ads experience are welcome to apply.